{"id":"https://openalex.org/W38933140","doi":null,"title":"A Repeatable Collaboration Process for Developing a Road Map for Emerging New Technology Business: Case Mobile Marketing","display_name":"A Repeatable Collaboration Process for Developing a Road Map for Emerging New Technology Business: Case Mobile Marketing","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W38933140","mag":"38933140"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:amcis2005-1738","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2005/198","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1738&context=amcis2005","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2005 Proceedings","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1738&context=amcis2005","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002701986","display_name":"Johanna Bragge","orcid":"https://orcid.org/0000-0002-4084-3104","observed_orcids":["https://orcid.org/0000-0002-4084-3104"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Johanna Bragge","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4084-3104","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074095540","display_name":"Mari\u00eblle den Hengst","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M. den Hengst","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061965708","display_name":"Tuure Tuunanen","orcid":"https://orcid.org/0000-0001-7119-1412","observed_orcids":["https://orcid.org/0000-0001-7119-1412"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tuure Tuunanen","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7119-1412","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5077031005","display_name":"Ville Virtanen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ville Virtanen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.5481,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.95963336,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"198","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.27320000529289246,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.27320000529289246,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11024","display_name":"Information Systems Theories and Implementation","score":0.17990000545978546,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.12319999933242798,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.9300000071525574},{"id":"https://openalex.org/keywords/collaboration-engineering","display_name":"collaboration engineering","score":0.6269999742507935},{"id":"https://openalex.org/keywords/technology-roadmap","display_name":"technology roadmap","score":0.7200000286102295},{"id":"https://openalex.org/keywords/interorganizational-relationships","display_name":"interorganizational relationships","score":0.8640000224113464},{"id":"https://openalex.org/keywords/stakeholder-networks","display_name":"stakeholder networks","score":0.7950000166893005},{"id":"https://openalex.org/keywords/mobile-services","display_name":"mobile services","score":0.4000000059604645}],"concepts":[{"id":"https://openalex.org/C2778848561","wikidata":"https://www.wikidata.org/wiki/Q207326","display_name":"Summit","level":2,"score":0.5602378249168396},{"id":"https://openalex.org/C188048851","wikidata":"https://www.wikidata.org/wiki/Q2298569","display_name":"Road map","level":2,"score":0.5116868019104004},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.49571216106414795},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.48883646726608276},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.43259164690971375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42438381910324097},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3839387893676758},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36336028575897217},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34998518228530884},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3372960686683655},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.27832555770874023},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.21060249209403992},{"id":"https://openalex.org/C100970517","wikidata":"https://www.wikidata.org/wiki/Q52107","display_name":"Physical geography","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aisel.aisnet.org:amcis2005-1738","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2005/198","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1738&context=amcis2005","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2005 Proceedings","raw_type":"text"},{"id":"mag:2729664814","doi":null,"is_oa":false,"landing_page_url":"https://research.aalto.fi/en/publications/publication(fb361045-53f9-4bbf-bb82-e68cc4118dc6).html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:38933140","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/amcis2005/198/","pdf_url":null,"source":{"id":"https://openalex.org/S4306417665","display_name":"Americas Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Americas Conference on Information Systems","raw_type":null}],"best_oa_location":{"id":"pmh:oai:aisel.aisnet.org:amcis2005-1738","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2005/198","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1738&context=amcis2005","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2005 Proceedings","raw_type":"text"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.7207000255584717}],"study_designs":[],"awards":[{"id":"https://openalex.org/G1717516229","display_name":null,"funder_award_id":"12071233","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6398053754","display_name":null,"funder_award_id":"12075162 and 11971247","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320307798","display_name":"Nokia","ror":"https://ror.org/04pkc8m17"},{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W38933140.pdf","grobid_xml":"https://content.openalex.org/works/W38933140.grobid-xml"},"referenced_works_count":29,"referenced_works":["https://openalex.org/W22794903","https://openalex.org/W1512841346","https://openalex.org/W1518101824","https://openalex.org/W1524719444","https://openalex.org/W1532633579","https://openalex.org/W1535148893","https://openalex.org/W1550251901","https://openalex.org/W1570152148","https://openalex.org/W1954293576","https://openalex.org/W1967311859","https://openalex.org/W1969569185","https://openalex.org/W1979352897","https://openalex.org/W2019746085","https://openalex.org/W2032007863","https://openalex.org/W2033391114","https://openalex.org/W2036498929","https://openalex.org/W2051866089","https://openalex.org/W2064463061","https://openalex.org/W2082651510","https://openalex.org/W2106749963","https://openalex.org/W2121640283","https://openalex.org/W2122912192","https://openalex.org/W2147079143","https://openalex.org/W2148277253","https://openalex.org/W2154762950","https://openalex.org/W2158234727","https://openalex.org/W2159347204","https://openalex.org/W2172275625","https://openalex.org/W2473475093"],"related_works":["https://openalex.org/W1523034813","https://openalex.org/W2095506739","https://openalex.org/W2132282373","https://openalex.org/W7099597902","https://openalex.org/W3177068451","https://openalex.org/W2132296104","https://openalex.org/W2188214411","https://openalex.org/W2099996716","https://openalex.org/W2148356346","https://openalex.org/W2490227942"],"abstract_inverted_index":{"The":[0,98,120],"unique":[1],"and":[2,20,133],"little":[3],"practiced":[4],"characteristics":[5],"of":[6,28,102,128],"mobile":[7,30,44,76],"as":[8,78,80],"a":[9,13,70,92],"marketing":[10,31],"medium":[11],"create":[12],"need":[14],"to":[15,24,41,57,64,89,139],"set":[16],"up":[17],"an":[18,141],"action":[19],"research":[21],"agenda":[22],"regularly":[23],"foster":[25],"the":[26,29,39,43,53,96,112,147,151],"development":[27],"value":[32,55],"system.":[33],"Numerous":[34],"stakeholders":[35],"take":[36],"part":[37],"in":[38,75,81,107,109,150],"network":[40,148],"deliver":[42],"services.":[45],"Strengthening":[46],"their":[47],"inter-organizational":[48],"relationships":[49],"is":[50],"critical":[51],"for":[52,95],"emerging":[54,83],"system":[56],"evolve.":[58],"Our":[59],"paper":[60],"employs":[61],"Collaboration":[62],"Engineering":[63],"address":[65],"this":[66,103],"undertaking":[67],"by":[68,118],"designing":[69],"standard":[71],"process":[72,104],"that":[73],"actors":[74],"marketing,":[77],"well":[79],"other":[82],"new":[84],"technology":[85],"businesses,":[86],"can":[87],"use":[88],"collaboratively":[90],"develop":[91],"road":[93,143],"map":[94,144],"future.":[97],"first":[99],"field":[100],"test":[101],"was":[105],"conducted":[106],"London":[108],"connection":[110],"with":[111,125],"Mobile":[113],"Marketing":[114],"Summit":[115],"\u201904":[116],"organized":[117],"Nokia.":[119],"results":[121],"are":[122],"promising.":[123],"Together":[124],"senior":[126],"management":[127],"25":[129],"leading":[130],"brand":[131],"marketers":[132],"advertising":[134],"agencies":[135],"we":[136],"were":[137],"able":[138],"outline":[140],"extensive":[142],"while":[145],"strengthening":[146],"formation":[149],"field.":[152]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
