{"id":"https://openalex.org/W38608337","doi":"https://doi.org/10.1007/978-94-011-1402-8_2","title":"Marketing Science\u2019s Pilgrimage to the Ivory Tower","display_name":"Marketing Science\u2019s Pilgrimage to the Ivory Tower","publication_year":1994,"publication_date":"1994-01-01","ids":{"openalex":"https://openalex.org/W38608337","doi":"https://doi.org/10.1007/978-94-011-1402-8_2","mag":"38608337"},"language":"en","primary_location":{"id":"doi:10.1007/978-94-011-1402-8_2","doi":"https://doi.org/10.1007/978-94-011-1402-8_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-94-011-1402-8_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210221924","display_name":"International series in quantitative marketing","issn_l":"0923-6716","issn":["0923-6716","2199-1057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320108","host_organization_name":"Springer Nature (Netherlands)","host_organization_lineage":["https://openalex.org/P4310320108","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature (Netherlands)","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Series in Quantitative Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W1735843200","display_name":"Research traditions in marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109912604","display_name":"Hermann Simon","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I197323543","display_name":"Johannes Gutenberg University Mainz","ror":"https://ror.org/023b0x485","country_code":"DE","type":"education","lineage":["https://openalex.org/I197323543"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Hermann Simon","raw_affiliation_strings":["Johnannes Gutenberg-University, D-55099, Mainz, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Johnannes Gutenberg-University, D-55099, Mainz, Germany","institution_ids":["https://openalex.org/I197323543"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5109912604"],"corresponding_institution_ids":["https://openalex.org/I197323543"],"apc_list":null,"apc_paid":null,"fwci":9.8843,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.97652582,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"27","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4357999861240387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4357999861240387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.1696999967098236,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.15539999306201935,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-science","display_name":"marketing science","score":0.9919999837875366},{"id":"https://openalex.org/keywords/history-of-marketing-research","display_name":"history of marketing research","score":0.7480000257492065},{"id":"https://openalex.org/keywords/marketing-journals","display_name":"marketing journals","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6501874923706055},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6474785208702087},{"id":"https://openalex.org/C2779023502","wikidata":"https://www.wikidata.org/wiki/Q396569","display_name":"Ivory tower","level":2,"score":0.6439623236656189},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.5690510869026184},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5350146889686584},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.445513516664505},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.4261499345302582},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3545653223991394},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.34124991297721863},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.325165331363678},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.26414215564727783},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25090491771698},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-94-011-1402-8_2","doi":"https://doi.org/10.1007/978-94-011-1402-8_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-94-011-1402-8_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210221924","display_name":"International series in quantitative marketing","issn_l":"0923-6716","issn":["0923-6716","2199-1057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320108","host_organization_name":"Springer Nature (Netherlands)","host_organization_lineage":["https://openalex.org/P4310320108","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature (Netherlands)","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Series in Quantitative Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":134,"referenced_works":["https://openalex.org/W208332530","https://openalex.org/W564371328","https://openalex.org/W571685247","https://openalex.org/W614884685","https://openalex.org/W619673162","https://openalex.org/W978646990","https://openalex.org/W1513796918","https://openalex.org/W1564873027","https://openalex.org/W1566172004","https://openalex.org/W1578960547","https://openalex.org/W1596057795","https://openalex.org/W1605991455","https://openalex.org/W1735843200","https://openalex.org/W1967239517","https://openalex.org/W1972016659","https://openalex.org/W1973058658","https://openalex.org/W1976278050","https://openalex.org/W1977387735","https://openalex.org/W1980671409","https://openalex.org/W1981606854","https://openalex.org/W1981687188","https://openalex.org/W1985541350","https://openalex.org/W1988662480","https://openalex.org/W1990403810","https://openalex.org/W1996416692","https://openalex.org/W1998275452","https://openalex.org/W1999609673","https://openalex.org/W2010701500","https://openalex.org/W2012238114","https://openalex.org/W2015392889","https://openalex.org/W2017698812","https://openalex.org/W2018628252","https://openalex.org/W2018863071","https://openalex.org/W2019459021","https://openalex.org/W2023840291","https://openalex.org/W2031158567","https://openalex.org/W2035319449","https://openalex.org/W2036986263","https://openalex.org/W2038095157","https://openalex.org/W2040284309","https://openalex.org/W2043319920","https://openalex.org/W2045467533","https://openalex.org/W2047406664","https://openalex.org/W2051167783","https://openalex.org/W2053398262","https://openalex.org/W2054432175","https://openalex.org/W2055468720","https://openalex.org/W2058218386","https://openalex.org/W2059362760","https://openalex.org/W2061434725","https://openalex.org/W2061983561","https://openalex.org/W2065813178","https://openalex.org/W2070054856","https://openalex.org/W2070720254","https://openalex.org/W2072145535","https://openalex.org/W2074170144","https://openalex.org/W2074833450","https://openalex.org/W2077377611","https://openalex.org/W2081774187","https://openalex.org/W2084386739","https://openalex.org/W2086209024","https://openalex.org/W2086507009","https://openalex.org/W2088111393","https://openalex.org/W2088871931","https://openalex.org/W2091955928","https://openalex.org/W2093152437","https://openalex.org/W2099896873","https://openalex.org/W2100336789","https://openalex.org/W2103333540","https://openalex.org/W2104546629","https://openalex.org/W2106241802","https://openalex.org/W2108075253","https://openalex.org/W2109897068","https://openalex.org/W2110057059","https://openalex.org/W2117342634","https://openalex.org/W2118355742","https://openalex.org/W2118666608","https://openalex.org/W2119693838","https://openalex.org/W2120858031","https://openalex.org/W2125848655","https://openalex.org/W2129838006","https://openalex.org/W2133447380","https://openalex.org/W2133462476","https://openalex.org/W2133500374","https://openalex.org/W2140956556","https://openalex.org/W2143290082","https://openalex.org/W2143746743","https://openalex.org/W2148684550","https://openalex.org/W2149763516","https://openalex.org/W2155844058","https://openalex.org/W2158055740","https://openalex.org/W2159111530","https://openalex.org/W2164136002","https://openalex.org/W2164755628","https://openalex.org/W2171301064","https://openalex.org/W2185007664","https://openalex.org/W2212104504","https://openalex.org/W2234484189","https://openalex.org/W2265720734","https://openalex.org/W2313415010","https://openalex.org/W2316162304","https://openalex.org/W2316372118","https://openalex.org/W2316465322","https://openalex.org/W2316918156","https://openalex.org/W2321257286","https://openalex.org/W2323096506","https://openalex.org/W2323159860","https://openalex.org/W2324027852","https://openalex.org/W2324153974","https://openalex.org/W2327477842","https://openalex.org/W2327795643","https://openalex.org/W2327943158","https://openalex.org/W2331422551","https://openalex.org/W2331572508","https://openalex.org/W2331626861","https://openalex.org/W2333911051","https://openalex.org/W2334548368","https://openalex.org/W2334686834","https://openalex.org/W2441328032","https://openalex.org/W2488418406","https://openalex.org/W2726344882","https://openalex.org/W2753533763","https://openalex.org/W2798975487","https://openalex.org/W3122433681","https://openalex.org/W4206048706","https://openalex.org/W4232158896","https://openalex.org/W4237622357","https://openalex.org/W4239107213","https://openalex.org/W4245544018","https://openalex.org/W4253326638","https://openalex.org/W4253543067","https://openalex.org/W4298140396","https://openalex.org/W6677225669","https://openalex.org/W7045902691"],"related_works":["https://openalex.org/W2000243779","https://openalex.org/W2139967650","https://openalex.org/W2057431477","https://openalex.org/W2983323497","https://openalex.org/W2049011890","https://openalex.org/W417366572","https://openalex.org/W2346857375","https://openalex.org/W6998505772","https://openalex.org/W2289560395","https://openalex.org/W4235583460"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
