{"id":"https://openalex.org/W375222786","doi":null,"title":"Markenmanagement : identit\u00e4tsorientierte Markenf\u00fchrung und praktische Umsetzung ; mit Best-practice-Fallstudien","display_name":"Markenmanagement : identit\u00e4tsorientierte Markenf\u00fchrung und praktische Umsetzung ; mit Best-practice-Fallstudien","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W375222786","mag":"375222786"},"language":"de","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-013048417","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=013048417&amp;sequence=000001&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108378739","display_name":"Heribert Meffert","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Heribert Meffert","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086545582","display_name":"Christoph Burmann","orcid":"https://orcid.org/0000-0001-9536-420X","observed_orcids":["https://orcid.org/0000-0001-9536-420X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christoph Burmann","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5075064602","display_name":"Martin Koers","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marting Koers","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.926,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.96615667,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8070999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8070999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.13899999856948853,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.041099999099969864,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.9919999837875366},{"id":"https://openalex.org/keywords/brand-cannibalization","display_name":"brand cannibalization","score":0.9990000128746033},{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.6830000281333923},{"id":"https://openalex.org/keywords/brand-events","display_name":"brand events","score":0.6010000109672546},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.5889999866485596},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.34700000286102295}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3788703680038452}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-013048417","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=013048417&amp;sequence=000001&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-025942356","doi":null,"is_oa":false,"landing_page_url":"http://deposit.dnb.de/cgi-bin/dokserv?id=4197484&prov=M&dok_var=1&dok_ext=htm","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"mag:375222786","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BB01325781","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Gabler eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7030046262","https://openalex.org/W2497492386","https://openalex.org/W2493627645","https://openalex.org/W4254926791","https://openalex.org/W4247956882","https://openalex.org/W1571586053","https://openalex.org/W4233407439","https://openalex.org/W2495301519","https://openalex.org/W2503700789","https://openalex.org/W2493048900"],"abstract_inverted_index":{"Die":[0,23,102],"Meffertsche":[1],"Markenschule":[2],"der":[3,11,78,113,127,136,152,161],"Universit\u00e4ten":[4],"M\u00fcnster":[5,129],"und":[6,29,46,71,99,117],"Bremen":[7],"behandelt":[8],"aufbauend":[9],"auf":[10],"identit\u00e4tsorientierten":[12],"Markenf\u00fchrung":[13,61],"sowohl":[14],"strategische":[15],"Implikationen":[16],"als":[17],"auch":[18],"spezielle":[19],"Aspekte":[20],"des":[21,120,134,145,159],"Markenmanagements.":[22],"2.":[24],"Auflage":[25],"wurde":[26],"vollst\u00e4ndig":[27],"\u00fcberarbeitet":[28],"um":[30],"neue":[31],"Beitr\u00e4ge":[32],"zu":[33],"innengerichteter":[34],"identit\u00e4tsorientierter":[35],"Markenf\u00fchrung,":[36],"Markenevolutionsstrategien,":[37],"Markenkannibalisierung,":[38],"pers\u00f6nlichkeitsorientiertem":[39],"Markenmanagement,":[40],"Profilierung":[41],"von":[42,96],"Marken":[43,79],"mit":[44,92],"Sponsoring":[45],"Events":[47],"u.a.m.":[48],"erweitert.":[49],"Zahlreiche":[50],"Best":[51],"Practice-Fallstudien":[52],"zeigen,":[53],"wie":[54],"sich":[55,75],"Unternehmen":[56],"durch":[57],"eine":[58],"konsequente":[59],"identit\u00e4tsorientierte":[60],"erfolgreich":[62,80],"im":[63],"Markt":[64],"durchsetzen.":[65],"\"Ein":[66],"Buch":[67,91],"f\u00fcr":[68,122,147],"Marken-Macher,":[69],"Werber":[70],"Marketinglehrlinge.":[72],"Es":[73],"sollte":[74],"jeder":[76],"g\u00f6nnen,":[77],"machen":[81],"will.\"":[82],"werben":[83],"&":[84],"verkaufen\"":[85],"'Markenmanagement'":[86],"ist":[87,111,132,143,157],"ein":[88],"h\u00f6chst":[89],"aktuelles":[90],"einer":[93],"gelungenen":[94],"Verbindung":[95],"konzeptionellen":[97],"Grundlegungen":[98],"Praxismaterial.\"":[100],"Absatzwirtschaft:":[101],"Herausgeber":[103],"Prof.":[104],"Dr.":[105,106,140],"h.c.":[107],"mult.":[108],"Heribert":[109],"Meffert":[110],"Professor":[112],"Betriebswirtschaftslehre,":[114],"insbesondere":[115],"Marketing,":[116],"emeritierter":[118],"Direktor":[119],"Instituts":[121],"Marketing":[123,125],"am":[124],"Centrum":[126],"Universit\u00e4t":[128,153],"(MCM).":[130],"Er":[131],"Vorsitzender":[133],"Vorstands":[135],"Bertelsmann":[137],"Stiftung":[138],"G\u00fctersloh.Prof.":[139],"Christoph":[141],"Burmann":[142],"Inhaber":[144],"Lehrstuhls":[146],"innovatives":[148],"Markenmanagement":[149],"(LiM)":[150],"an":[151],"Bremen.Dr.":[154],"Martin":[155],"Koers,":[156],"Assistent":[158],"Vorstandsvorsitzenden":[160],"Ford":[162],"AG,":[163],"K\u00f6ln.":[164]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":8},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
