{"id":"https://openalex.org/W369890830","doi":null,"title":"Walking the line: examination of the market shaping practices of a growing green firm","display_name":"Walking the line: examination of the market shaping practices of a growing green firm","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W369890830","mag":"369890830"},"language":"en","primary_location":{"id":"pmh:oai:eprints.lancs.ac.uk:47374","doi":null,"is_oa":false,"landing_page_url":"https://eprints.lancs.ac.uk/id/eprint/47374/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401916","display_name":"Lancaster EPrints (Lancaster University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67415387","host_organization_name":"Lancaster University","host_organization_lineage":["https://openalex.org/I67415387"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Contribution in Book/Report/Proceedings"},"volume":null,"type":"book-chapter","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060273973","display_name":"J F Schjoedt","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"J F Schjoedt","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5008501638","display_name":"Annmarie Ryan","orcid":"https://orcid.org/0000-0002-0243-3059","observed_orcids":["https://orcid.org/0000-0002-0243-3059"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Annmarie Ryan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0243-3059","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9200000166893005},{"id":"https://openalex.org/keywords/green-firms","display_name":"green companies","score":0.8740000128746033},{"id":"https://openalex.org/keywords/green-startups","display_name":"green startups","score":0.7860000133514404},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.5059999823570251},{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.5019999742507935},{"id":"https://openalex.org/keywords/greenwashing-detection","display_name":"greenwashing detection","score":0.3790000081062317},{"id":"https://openalex.org/keywords/greenwashing-prevention","display_name":"greenwashing prevention","score":0.32499998807907104}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5763908624649048},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5401550531387329},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5060355067253113},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4714162051677704},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.4407675564289093},{"id":"https://openalex.org/C38775462","wikidata":"https://www.wikidata.org/wiki/Q1569376","display_name":"Transformational leadership","level":2,"score":0.4332469701766968},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.41617411375045776},{"id":"https://openalex.org/C21839126","wikidata":"https://www.wikidata.org/wiki/Q598188","display_name":"Green economy","level":3,"score":0.41240257024765015},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.36681699752807617},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.34014949202537537},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.2692105770111084},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2057880461215973},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.18978139758110046},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.189386785030365},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.15237176418304443},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.13106557726860046},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:eprints.lancs.ac.uk:47374","doi":null,"is_oa":false,"landing_page_url":"https://eprints.lancs.ac.uk/id/eprint/47374/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401916","display_name":"Lancaster EPrints (Lancaster University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67415387","host_organization_name":"Lancaster University","host_organization_lineage":["https://openalex.org/I67415387"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Contribution in Book/Report/Proceedings"},{"id":"mag:369890830","doi":null,"is_oa":false,"landing_page_url":"http://www.impgroup.org/uploads/papers/7518.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/13","display_name":"Climate action","score":0.5351999998092651}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W49479346","https://openalex.org/W208849816","https://openalex.org/W571238678","https://openalex.org/W636752410","https://openalex.org/W1480481218","https://openalex.org/W1550535191","https://openalex.org/W1571356345","https://openalex.org/W1597572790","https://openalex.org/W1970237540","https://openalex.org/W1971256280","https://openalex.org/W1971742412","https://openalex.org/W1992740487","https://openalex.org/W1996016756","https://openalex.org/W2021084883","https://openalex.org/W2022873147","https://openalex.org/W2025637436","https://openalex.org/W2031247598","https://openalex.org/W2056240825","https://openalex.org/W2066915096","https://openalex.org/W2073141645","https://openalex.org/W2078622714","https://openalex.org/W2086683158","https://openalex.org/W2090586707","https://openalex.org/W2108022615","https://openalex.org/W2159923160","https://openalex.org/W2160582428","https://openalex.org/W2162223647","https://openalex.org/W2209559035","https://openalex.org/W2499745717","https://openalex.org/W2968209560"],"related_works":["https://openalex.org/W372230550","https://openalex.org/W2989456644","https://openalex.org/W2972817564","https://openalex.org/W2616037383","https://openalex.org/W2945363096","https://openalex.org/W2901231464","https://openalex.org/W4317647456","https://openalex.org/W3195263884","https://openalex.org/W2903738254","https://openalex.org/W2600315328"],"abstract_inverted_index":{"INTRODUCTION":[0],"According":[1,395],"to":[2,33,150,224,291,304,322,349,369,380,396,414,433],"the":[3,9,13,25,35,39,56,73,165,170,188,203,213,226,231,243,266,297,306,318,344,370,381,385,397,442,483],"Stern":[4],"report,":[5],"climate":[6,61],"change":[7,62,111,129],"is":[8,32,135,276,289],"greatest":[10],"market":[11],"failure":[12],"world":[14,166],"has":[15,70],"ever":[16],"seen\u201d":[17],"(Stern":[18],"et":[19,98,125,157,279],"al,":[20],"2006).":[21,159],"To":[22],"truly":[23],"accept":[24],"environmental":[26,309,387],"crisis":[27],"in":[28,44,84,112,132,352,404,421,450,456],"which":[29,364],"we":[30],"live":[31,151],"acknowledge":[34],"unknowability":[36],"emerging":[37],"from":[38,265,431,469],"radical":[40],"changes":[41],"being":[42],"experienced":[43],"our":[45,85],"natural":[46],"environment,":[47],"where":[48,140],"reassurances":[49],"are":[50,183,326],"rare":[51],"and":[52,63,82,90,114,120,147,152,172,179,229,273,310,333,339,390,417,424,475],"conflicts":[53],"abound":[54],"regarding":[55],"key":[57,319],"issues":[58],"such":[59,314],"as":[60,321,356,466],"global":[64,402],"warming.":[65],"A":[66],"long":[67],"standing":[68],"recognition":[69],"been":[71,201,221],"that":[72,105,249,302,445],"transition":[74],"towards":[75,269],"sustainability":[76,251],"will":[77],"require":[78],"change,":[79],"both":[80],"incremental":[81,254],"transformational,":[83],"concepts":[86],"of":[87,144,174,190,234,242,284,308,343,346,362,372,384,482],"production,":[88],"consumption,":[89],"business":[91],"success":[92],"generally":[93],"(Bruntland":[94],"1987;":[95],"Hawken,":[96],"Lovins":[97],"al.":[99,126,158],"1999).":[100],"Several":[101],"marketing":[102,115,218,232,298,324],"scholars":[103,219],"suggest":[104,260],"this":[106,285,315],"necessitates":[107],"large":[108],"scale":[109],"systemic":[110],"markets":[113,176,199],"systems":[116],"(c.f":[117],"Van":[118],"Dam":[119],"Apeldoorn":[121],"1996;":[122],"Kilbourne,":[123],"McDonagh":[124],"1997).":[127],"This":[128],"cannot":[130],"occur":[131],"isolation,":[133],"but":[134],"more":[136,185,271],"a":[137,141,261,270,293,329,360],"collaborative":[138],"endeavor":[139],"critical":[142],"mass":[143],"individuals,":[145],"groups":[146],"organizations":[148],"decide":[149],"act":[153],"differently":[154],"(Senge,":[155],"Laur":[156],"Indeed":[160],"with":[161,328],"governments":[162],"all":[163,368],"over":[164],"offering":[167],"incentives":[168],"for":[169,187,195,300],"establishment":[171,189],"growth":[173],"green":[175,191,198,227,330],"(e.g.":[177],"renewables":[178],"energy-saving":[180],"technologies),":[181],"conditions":[182],"becoming":[184],"favourable":[186],"business.":[192],"For":[193,212,239],"example":[194,240],"small":[196,477],"businesses,":[197],"have":[200,220],"termed":[202],"\u2018the":[204,357],"next":[205],"big":[206],"thing\u2019":[207],"(Kotchen,":[208],"2006":[209],"p.":[210],"817).":[211],"past":[214],"20":[215],"years,":[216],"however,":[217],"debating":[222],"how":[223,334],"tackle":[225],"challenge":[228],"whether":[230],"practices":[233],"\u2018green":[235],"firms\u2019":[236],"differ":[237],"substantially.":[238],"proponents":[241],"traditional":[244],"Marketing":[245,267],"Mix":[246,268],"approach":[247],"claim":[248],"achieving":[250],"requires":[252],"only":[253],"adaptations":[255],"(Prakash,":[256],"2002)":[257],"whereas":[258],"others":[259],"paradigmatic":[262],"shift":[263],"away":[264],"interaction":[272],"networks":[274],"perspective":[275],"required":[277],"(Ryan":[278],"al.,":[280],"2009).":[281],"In":[282],"light":[283],"ongoing":[286],"debate,":[287],"it":[288],"relevant":[290],"take":[292,461],"deeper":[294],"look":[295],"at":[296,367],"implications":[299],"companies":[301,422],"try":[303],"walk":[305],"line":[307],"economic":[311],"sustainability.":[312],"As":[313],"paper":[316],"addresses":[317],"question":[320],"what":[323,347],"dilemmas":[325],"associated":[327],"start":[331],"up":[332],"these":[335],"can":[336],"be":[337,350],"explained":[338],"perhaps":[340],"resolved.":[341],"\u201cExamination":[342],"consumption":[345],"used":[348],"described":[351],"British":[353],"industrial":[354],"statistics":[355],"utilities\u2019":[358],"reveals":[359],"type":[361],"commodity":[363],"dances":[365],"scarcely":[366],"tunes":[371],"consumer":[373],"culture...yet":[374],"[":[375],"...]":[376],"together":[377],"they":[378],"contribute":[379],"most":[382],"pressing":[383],"world\u2019s":[386],"problems\u201d":[388],"(Shove":[389],"Warde,":[391],"1998":[392],"pg":[393],"13).":[394],"United":[398],"Nations":[399],"Environment":[400],"Programme,":[401],"investment":[403,420,449,455],"renewable":[405,451,462],"energy":[406],"generation":[407,448],"projects":[408],"grew":[409],"by":[410,429],"13%":[411],"during":[412],"2008,":[413],"$117":[415],"billion,":[416],"new":[418,426,446],"private":[419],"developing":[423],"scaling-up":[425],"technologies":[427,458],"increased":[428],"37%":[430],"2007":[432],"$13":[434],"billion":[435],"(UNEP,":[436],"2009":[437],"p10).":[438],"Moreover,":[439],"2008":[440],"was":[441,452],"first":[443],"year":[444],"power":[447],"greater":[453],"than":[454],"fossil-fuelled":[457],"(ibid).":[459],"We":[460],"or":[463],"\u2018Green":[464],"electricity\u2019":[465],"electricity":[467],"\u201cproduced":[468],"solar,":[470],"wind,":[471],"geothermal,":[472],"biogas,":[473],"biomass,":[474],"low-impact":[476],"hydroelectric":[478],"sources\u201d.":[479],"The":[480],"nature":[481]},"counts_by_year":[],"updated_date":"2026-08-25T07:29:55.448023","created_date":"2016-06-24T00:00:00"}
