{"id":"https://openalex.org/W366851403","doi":null,"title":"Mastering Public Relations","display_name":"Mastering Public Relations","publication_year":2004,"publication_date":"2004-04-30","ids":{"openalex":"https://openalex.org/W366851403","mag":"366851403"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-019965830","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019965830&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077413160","display_name":"Anthony Davis","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anthony Davis","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5077413160"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.7466,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.92930138,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9909999966621399},{"id":"https://openalex.org/keywords/public-relations-planning","display_name":"public relations planning","score":0.7070000171661377},{"id":"https://openalex.org/keywords/public-relations-evaluation","display_name":"public relations evaluation","score":0.8479999899864197},{"id":"https://openalex.org/keywords/communication-research","display_name":"communication research","score":0.6600000262260437},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.5680000185966492},{"id":"https://openalex.org/keywords/public-affairs","display_name":"public affairs","score":0.9959999918937683},{"id":"https://openalex.org/keywords/community-relations","display_name":"community relations","score":0.9980000257492065},{"id":"https://openalex.org/keywords/media-relations","display_name":"media relations","score":0.9599999785423279},{"id":"https://openalex.org/keywords/global-public-relations","display_name":"global public relations","score":0.968999981880188},{"id":"https://openalex.org/keywords/public-relations-profession","display_name":"public relations profession","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C106306483","wikidata":"https://www.wikidata.org/wiki/Q183984","display_name":"Futures contract","level":2,"score":0.6379297971725464},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.6269386410713196},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5329457521438599},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5286015868186951},{"id":"https://openalex.org/C67037518","wikidata":"https://www.wikidata.org/wiki/Q1916340","display_name":"Media relations","level":2,"score":0.46455639600753784},{"id":"https://openalex.org/C97002063","wikidata":"https://www.wikidata.org/wiki/Q134995","display_name":"Bibliography","level":2,"score":0.4480941891670227},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35330966114997864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2194230854511261},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10742944478988647},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.06335839629173279},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-019965830","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019965830&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:366851403","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA80365092","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1551210445","https://openalex.org/W1562610533","https://openalex.org/W3015764906","https://openalex.org/W4253664243","https://openalex.org/W4253278311","https://openalex.org/W1522895333","https://openalex.org/W1968793560","https://openalex.org/W3108210180","https://openalex.org/W7097022094","https://openalex.org/W4241969589"],"abstract_inverted_index":{"Preface":[0],"Introduction":[1],"The":[2,18,26,31],"Purpose":[3],"of":[4,33],"Public":[5,22,29,34],"Relations":[6,25,30,35],"Within":[7,20],"the":[8,11],"Organisation":[9,12],"Outside":[10],"Communication":[13],"Research,":[14],"Planning":[15],"and":[16],"Evaluation":[17],"Customers":[19],"Marketing":[21],"Affairs":[23],"Community":[24],"Media":[27],"Global":[28],"Occupation":[32],"Futures":[36],"Bibliography":[37],"Index":[38]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}