{"id":"https://openalex.org/W35714614","doi":null,"title":"A comparative case study: Examining the organizational use of social networking sites","display_name":"A comparative case study: Examining the organizational use of social networking sites","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W35714614","mag":"35714614"},"language":"en","primary_location":{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/3590","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/3590","pdf_url":"https://hdl.handle.net/10289/3590","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/10289/3590","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061725414","display_name":"Rachel Claire Bowley","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rachel Claire Bowley","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5061725414"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":19,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4821999967098236,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4821999967098236,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.46799999475479126,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.9079999923706055},{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.890999972820282},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.906000018119812},{"id":"https://openalex.org/keywords/youth-participation","display_name":"youth participation","score":0.45100000500679016},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.7300000190734863},{"id":"https://openalex.org/keywords/primary-sector","display_name":"primary sector","score":0.7739999890327454},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6169999837875366},{"id":"https://openalex.org/keywords/engagement","display_name":"engagement","score":0.3889999985694885},{"id":"https://openalex.org/keywords/reputation-management","display_name":"reputation management","score":0.6380000114440918},{"id":"https://openalex.org/keywords/online-monitoring","display_name":"online monitoring","score":0.3540000021457672},{"id":"https://openalex.org/keywords/new-zealand","display_name":"New Zealand","score":0.4020000100135803}],"concepts":[{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4361841082572937},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41878464818000793},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3564523458480835},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.35330966114997864},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23463383316993713}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/3590","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/3590","pdf_url":"https://hdl.handle.net/10289/3590","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:35714614","doi":null,"is_oa":false,"landing_page_url":"https://researchcommons.waikato.ac.nz/bitstream/handle/10289/3590/thesis.pdf;sequence=1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/3590","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/3590","pdf_url":"https://hdl.handle.net/10289/3590","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G1865026752","display_name":null,"funder_award_id":"R163-2013-16327","funder_id":"https://openalex.org/F4320321999","funder_display_name":"Lundbeckfonden"},{"id":"https://openalex.org/G3804548227","display_name":null,"funder_award_id":"NNF18OC0031226","funder_id":"https://openalex.org/F4320325957","funder_display_name":"Novo Nordisk Fonden"}],"funders":[{"id":"https://openalex.org/F4320311746","display_name":"University of Waikato","ror":"https://ror.org/013fsnh78"},{"id":"https://openalex.org/F4320321999","display_name":"Lundbeckfonden","ror":"https://ror.org/03hz8wd80"},{"id":"https://openalex.org/F4320325957","display_name":"Novo Nordisk Fonden","ror":"https://ror.org/04txyc737"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W35714614.pdf","grobid_xml":"https://content.openalex.org/works/W35714614.grobid-xml"},"referenced_works_count":77,"referenced_works":["https://openalex.org/W20920217","https://openalex.org/W44346782","https://openalex.org/W59278977","https://openalex.org/W75863658","https://openalex.org/W116283492","https://openalex.org/W562650273","https://openalex.org/W563916938","https://openalex.org/W582555069","https://openalex.org/W652363919","https://openalex.org/W658855744","https://openalex.org/W1491168648","https://openalex.org/W1504641715","https://openalex.org/W1505789828","https://openalex.org/W1512196165","https://openalex.org/W1527311855","https://openalex.org/W1535164659","https://openalex.org/W1574987893","https://openalex.org/W1604366880","https://openalex.org/W1607046251","https://openalex.org/W1652257166","https://openalex.org/W1969914841","https://openalex.org/W1972044701","https://openalex.org/W1973438973","https://openalex.org/W1974418097","https://openalex.org/W1975755876","https://openalex.org/W1976205134","https://openalex.org/W1977547927","https://openalex.org/W1978024671","https://openalex.org/W1985749074","https://openalex.org/W1990807804","https://openalex.org/W1998636456","https://openalex.org/W2000556368","https://openalex.org/W2007161913","https://openalex.org/W2010015314","https://openalex.org/W2020026824","https://openalex.org/W2024181881","https://openalex.org/W2034022830","https://openalex.org/W2034435403","https://openalex.org/W2037429434","https://openalex.org/W2039345844","https://openalex.org/W2047340548","https://openalex.org/W2055583330","https://openalex.org/W2055942833","https://openalex.org/W2056285348","https://openalex.org/W2063810527","https://openalex.org/W2065098072","https://openalex.org/W2066674013","https://openalex.org/W2069724909","https://openalex.org/W2083590128","https://openalex.org/W2104148195","https://openalex.org/W2110567865","https://openalex.org/W2116199415","https://openalex.org/W2119184255","https://openalex.org/W2119861206","https://openalex.org/W2126549818","https://openalex.org/W2151274814","https://openalex.org/W2156213148","https://openalex.org/W2159727630","https://openalex.org/W2162457100","https://openalex.org/W2166323020","https://openalex.org/W2170082337","https://openalex.org/W2283485685","https://openalex.org/W2468742441","https://openalex.org/W2478687585","https://openalex.org/W2480215018","https://openalex.org/W2489990195","https://openalex.org/W2491021008","https://openalex.org/W2492591072","https://openalex.org/W2494607702","https://openalex.org/W2496717919","https://openalex.org/W2497290156","https://openalex.org/W2502371881","https://openalex.org/W2762993067","https://openalex.org/W2790841064","https://openalex.org/W2798824631","https://openalex.org/W2983579241","https://openalex.org/W3134700947"],"related_works":["https://openalex.org/W1193545608","https://openalex.org/W7096991285","https://openalex.org/W2887740463","https://openalex.org/W2315067624","https://openalex.org/W7062451416","https://openalex.org/W1597872316","https://openalex.org/W2622965314","https://openalex.org/W3045778482","https://openalex.org/W6987266614","https://openalex.org/W3125031647"],"abstract_inverted_index":{"The":[0,141,292,319],"purpose":[1],"of":[2,158,191,221,287,336,346],"this":[3],"research":[4,166,320],"is":[5,116,269],"to":[6,39,46,62,68,75,118,204,244,248,299,327,342],"examine":[7],"the":[8,25,42,48,82,122,139,159,165,171,174,183,187,211,217,251,255,262,283,288,303,330,337,347,355],"way":[9],"two":[10],"New":[11],"Zealand-based":[12],"case":[13,55,331],"study":[14,56,332],"organizations,":[15,276],"a":[16,20,151,194,205,224,233,272],"tertiary":[17,49,184,218],"institution":[18,185],"and":[19,45,79,81,84,89,106,121,132,201,227,261,285,311,316,352,357],"primary":[21,43],"industry":[22,44],"organization,":[23],"use":[24,63,157,220,335,345],"social":[26,160,188,308,338],"networking":[27,161,339],"site":[28,162,340],"Bebo":[29,71,123,222,259],"for":[30,86,138,274,296,313,324],"communication.":[31,318],"Both":[32],"organizations":[33,146,239,301,326,356],"recruited":[34],"young":[35,155],"people":[36],"aged":[37],"16-19,":[38],"work":[40],"in":[41,109],"attend":[47],"institution.":[50],"This":[51],"interpretive,":[52],"qualitative":[53],"comparative":[54],"identifies":[57],"why":[58],"each":[59,73,94,110],"organization":[60,74,95,200],"decided":[61],"Bebo,":[64,163,341],"what":[65],"it":[66],"intended":[67,98],"achieve,":[69],"whether":[70,170],"helped":[72],"achieve":[76],"its":[77,97,202],"goals":[78],"objectives,":[80],"challenges":[83],"opportunities":[85,295,323],"developing":[87],"authentic":[88],"interactive":[90],"dialogue":[91],"faced":[92],"by":[93,150,210,258],"with":[96,103,164,282,306],"public.":[99],"Interviews":[100],"were":[101,240],"conducted":[102],"organizational":[104,127,317],"members":[105],"spokespeople":[107],"involved":[108],"campaign.":[111],"A":[112],"critical":[113],"discourse":[114],"analysis":[115],"applied":[117],"all":[119],"transcripts":[120],"profiles.":[124],"Other":[125,179],"relevant":[126],"documents,":[128],"including":[129],"press":[130],"releases":[131],"information":[133,137,231],"brochures,":[134],"provide":[135],"contextual":[136],"analysis.":[140],"findings":[142,180,293],"indicate":[143,236],"that":[144,182,237],"both":[145,238,250,275],"have":[147],"been":[148],"misled":[149],"taken-for-granted":[152],"assumption":[153],"about":[154,169,216,242],"people's":[156],"raising":[167],"questions":[168],"campaign":[172],"reached":[173],"target":[175,359],"audience":[176],"or":[177],"not.":[178],"highlight":[181],"reframed":[186],"media-influenced":[189],"understanding":[190],"'engagement',":[192],"from":[193],"two-way":[195],"collaborative":[196],"interaction":[197,351],"between":[198,354],"an":[199],"publics,":[203],"one-way,":[206],"direct":[207],"marketing":[208,225],"effort":[209],"organization.":[212],"Questions":[213],"are":[214],"raised":[215],"institutions":[219],"as":[223,271,277,279],"tool":[226],"harvesting":[228],"users'":[229],"personal":[230],"through":[232],"quiz.":[234],"Findings":[235],"concerned":[241],"threats":[243],"their":[245,358],"reputation,":[246],"choosing":[247],"monitor":[249],"comments":[252],"left":[253],"on":[254,265,290,329],"spokespeople's":[256,263],"profiles":[257],"users,":[260],"behaviour":[264],"Bebo.":[266,291],"Evaluating":[267],"success":[268],"identified":[270],"challenge":[273],"well":[278],"issues":[280],"associated":[281,305],"production":[284],"distribution":[286],"campaigns":[289],"identify":[294],"future":[297,344],"research,":[298],"help":[300],"navigate":[302],"uncertainty":[304],"using":[307],"media":[309],"applications":[310],"technologies":[312],"public":[314],"relations":[315],"also":[321],"highlights":[322],"other":[325],"improve":[328],"organizations'":[333],"current":[334],"ensure":[343],"application":[348],"embodies":[349],"dialogue,":[350],"collaboration":[353],"publics.":[360]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}