{"id":"https://openalex.org/W356084995","doi":"https://doi.org/10.1007/978-3-8349-8078-6_34","title":"Visuelle Reize in der Kommunikation","display_name":"Visuelle Reize in der Kommunikation","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W356084995","doi":"https://doi.org/10.1007/978-3-8349-8078-6_34","mag":"356084995"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-8078-6_34","doi":"https://doi.org/10.1007/978-3-8349-8078-6_34","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8078-6_34","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Kommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4239407297","display_name":"Handbuch Kommunikation"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021182207","display_name":"Franz\u2010Rudolf Esch","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200763008","display_name":"Justus-Liebig-Universit\u00e4t Gie\u00dfen","ror":"https://ror.org/033eqas34","country_code":"DE","type":"education","lineage":["https://openalex.org/I200763008"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Franz-Rudolf Esch","raw_affiliation_strings":["Doktorandin am obigen Lehrstuhl sowie Projektmitarbeiterin am obigen Institut an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland","Inhaber,\n        Lehrstuhls f\u00fcr Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Justus Liebig Universit\u00e4t Gie\u00dfen sowie Direktor des Instituts f\u00fcr Marken und Kommunikationsforschung an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doktorandin am obigen Lehrstuhl sowie Projektmitarbeiterin am obigen Institut an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland","institution_ids":["https://openalex.org/I200763008"]},{"raw_affiliation_string":"Inhaber,\n        Lehrstuhls f\u00fcr Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Justus Liebig Universit\u00e4t Gie\u00dfen sowie Direktor des Instituts f\u00fcr Marken und Kommunikationsforschung an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland","institution_ids":["https://openalex.org/I200763008"]}]},{"author_position":"last","author":{"id":null,"display_name":"Manuela Michel","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200763008","display_name":"Justus-Liebig-Universit\u00e4t Gie\u00dfen","ror":"https://ror.org/033eqas34","country_code":"DE","type":"education","lineage":["https://openalex.org/I200763008"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Manuela Michel","raw_affiliation_strings":["Doktorandin am obigen Lehrstuhl sowie Projektmitarbeiterin am obigen Institut an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doktorandin am obigen Lehrstuhl sowie Projektmitarbeiterin am obigen Institut an der Justus Liebig Universit\u00e4t Gie\u00dfen, Deutschland","institution_ids":["https://openalex.org/I200763008"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I200763008"],"apc_list":null,"apc_paid":null,"fwci":1.6049,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.8528746,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"713","last_page":"734"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8213000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8213000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0560000017285347,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.023900000378489494,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visual-stimuli","display_name":"visual stimuli","score":0.9330000281333923},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8420000076293945},{"id":"https://openalex.org/keywords/visual-communication","display_name":"visual communication","score":0.8629999756813049},{"id":"https://openalex.org/keywords/information-overload","display_name":"information overload","score":0.6370000243186951},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.6370000243186951},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.7770000100135803},{"id":"https://openalex.org/keywords/cognitive-load","display_name":"cognitive load","score":0.6259999871253967}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.35680246353149414},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35562628507614136}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-8078-6_34","doi":"https://doi.org/10.1007/978-3-8349-8078-6_34","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8078-6_34","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Kommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W192240","https://openalex.org/W97774361","https://openalex.org/W1520588005","https://openalex.org/W1550835845","https://openalex.org/W1554834668","https://openalex.org/W1571586053","https://openalex.org/W1582443606","https://openalex.org/W1602778192","https://openalex.org/W1763311249","https://openalex.org/W1982897518","https://openalex.org/W2013112874","https://openalex.org/W2025668003","https://openalex.org/W2026579917","https://openalex.org/W2026629104","https://openalex.org/W2032142042","https://openalex.org/W2032450941","https://openalex.org/W2049307533","https://openalex.org/W2051791961","https://openalex.org/W2052578690","https://openalex.org/W2055580990","https://openalex.org/W2074049680","https://openalex.org/W2075862633","https://openalex.org/W2081871754","https://openalex.org/W2083031152","https://openalex.org/W2090584650","https://openalex.org/W2098062982","https://openalex.org/W2098414867","https://openalex.org/W2098804822","https://openalex.org/W2110302488","https://openalex.org/W2116044432","https://openalex.org/W2128007709","https://openalex.org/W2136154044","https://openalex.org/W2146395977","https://openalex.org/W2146468089","https://openalex.org/W2147156975","https://openalex.org/W2155851103","https://openalex.org/W2173236587","https://openalex.org/W2249935738","https://openalex.org/W2314426399","https://openalex.org/W2461421938","https://openalex.org/W2902225836","https://openalex.org/W3021091992","https://openalex.org/W3083638690","https://openalex.org/W3214837244","https://openalex.org/W4211021369","https://openalex.org/W4240005681","https://openalex.org/W4254844848","https://openalex.org/W6603946987"],"related_works":["https://openalex.org/W2811272223","https://openalex.org/W2878606465","https://openalex.org/W4246797014","https://openalex.org/W1489763690","https://openalex.org/W357049053","https://openalex.org/W1987634872","https://openalex.org/W2991485004","https://openalex.org/W2942548501","https://openalex.org/W7111557020","https://openalex.org/W2885637632"],"abstract_inverted_index":{"In":[0],"der":[1,5,7,37,41,49,57,61],"heutigen":[2],"Kommunikation":[3,72,93],"ist":[4,91],"Gro\u00dfteil":[6],"Werbung":[8,23,32],"\u2014":[9,15],"\u00fcber":[10],"alle":[11],"Medien":[12],"hinweg":[13],"gesehen":[14],"durch":[16],"visuelle":[17],"Reize":[18,96],"gepr\u00e4gt.":[19],"Studien":[20],"zufolge":[21],"erzeugt":[22],"mit":[24],"visuellen":[25],"Reizen":[26],"im":[27],"Vergleich":[28],"zu":[29,89],"rein":[30],"textbasierter":[31],"positivere":[33],"Einstellungen":[34],"zur":[35],"Werbung,":[36],"beworbenen":[38,42],"Marke":[39],"und":[40,86],"Produktkategorie":[43],"(vgl.":[44,80],"Kelly/Slater/Karan,":[45],"2002).":[46],"Die":[47],"Dominanz":[48],"Bildkommunikation":[50],"l\u00e4sst":[51],"sich":[52],"auf":[53],"die":[54,59,92],"zunehmende":[55],"Informations\u00fcberlastung":[56],"Konsumenten,":[58],"aus":[60],"kontinuierlich":[62],"ansteigen":[63],"Informations\u00fcberflutung":[64],"resultiert,":[65],"zur\u00fcckf\u00fchren.":[66],"Der":[67],"Wunsch":[68],"nach":[69],"kognitiv":[70],"entlastender":[71],"tritt":[73],"so":[74],"immer":[75],"mehr":[76],"in":[77],"den":[78],"Vordergrund":[79],"Pradel,":[81],"2001).":[82],"Um":[83],"diesen":[84],"Problemen":[85],"W\u00fcnschen":[87],"gerecht":[88],"werden,":[90],"mittels":[94],"visueller":[95],"unumg\u00e4nglich.":[97]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}