{"id":"https://openalex.org/W35405682","doi":null,"title":"A Typology Of Online Window Shopping Consumers","display_name":"A Typology Of Online Window Shopping Consumers","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W35405682","mag":"35405682"},"language":"en","primary_location":{"id":"mag:35405682","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1176&context=pacis2012","pdf_url":null,"source":{"id":"https://openalex.org/S4306420657","display_name":"Pacific Asia Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pacific Asia Conference on Information Systems","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089710739","display_name":"Fang Liu","orcid":"https://orcid.org/0000-0001-5126-8881","observed_orcids":["https://orcid.org/0000-0001-5126-8881","https://orcid.org/0000-0002-3905-8133","https://orcid.org/0009-0006-9101-2198"]},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fang Liu","raw_affiliation_strings":["Renmin university of China"],"raw_orcid":"https://orcid.org/0000-0001-5126-8881","affiliations":[{"raw_affiliation_string":"Renmin university of China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Rong Wang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rong Wang","raw_affiliation_strings":["Renmin university of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Renmin university of China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040547097","display_name":"Ping Zhang","orcid":"https://orcid.org/0000-0003-0663-1850","observed_orcids":["https://orcid.org/0000-0003-0663-1850","https://orcid.org/0009-0002-5734-8051","https://orcid.org/0009-0004-0882-0297","https://orcid.org/0000-0001-5423-2470"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ping Zhang","raw_affiliation_strings":["School of Information Studies"],"raw_orcid":"https://orcid.org/0000-0003-0663-1850","affiliations":[{"raw_affiliation_string":"School of Information Studies","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019313350","display_name":"Meiyun Zuo","orcid":"https://orcid.org/0000-0002-5281-5071","observed_orcids":["https://orcid.org/0000-0002-5281-5071"]},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Meiyun Zuo","raw_affiliation_strings":["Renmin university of China"],"raw_orcid":"https://orcid.org/0000-0002-5281-5071","affiliations":[{"raw_affiliation_string":"Renmin university of China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.00601892,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"128","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.37940001487731934,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.37940001487731934,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.21359999477863312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.20759999752044678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-typology","display_name":"consumer typology","score":0.8880000114440918},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.8579999804496765},{"id":"https://openalex.org/keywords/clickstream-data","display_name":"clickstream data","score":0.984000027179718},{"id":"https://openalex.org/keywords/targeted-marketing-strategies","display_name":"targeted marketing strategies","score":0.8180000185966492},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7369999885559082},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9990000128746033}],"concepts":[{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.8744934797286987},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5832467079162598},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5298956036567688},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5242022275924683},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49448609352111816},{"id":"https://openalex.org/C2778751112","wikidata":"https://www.wikidata.org/wiki/Q835016","display_name":"Window (computing)","level":2,"score":0.4878220856189728},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4817476272583008},{"id":"https://openalex.org/C2776493517","wikidata":"https://www.wikidata.org/wiki/Q1479542","display_name":"Seekers","level":2,"score":0.47768956422805786},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4605201482772827},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4364228844642639},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2751306891441345},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18966102600097656},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1672455072402954},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09946519136428833},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:35405682","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1176&context=pacis2012","pdf_url":null,"source":{"id":"https://openalex.org/S4306420657","display_name":"Pacific Asia Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pacific Asia Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W105789713","https://openalex.org/W191206311","https://openalex.org/W1566908056","https://openalex.org/W1576782343","https://openalex.org/W1601275155","https://openalex.org/W1604466906","https://openalex.org/W1986401249","https://openalex.org/W1988681221","https://openalex.org/W1989533365","https://openalex.org/W1994099982","https://openalex.org/W2022472501","https://openalex.org/W2043612358","https://openalex.org/W2049851028","https://openalex.org/W2060553764","https://openalex.org/W2062567570","https://openalex.org/W2069281102","https://openalex.org/W2075874006","https://openalex.org/W2076572706","https://openalex.org/W2081733718","https://openalex.org/W2088829840","https://openalex.org/W2091631293","https://openalex.org/W2095047820","https://openalex.org/W2095929692","https://openalex.org/W2101858533","https://openalex.org/W2109816759","https://openalex.org/W2110638361","https://openalex.org/W2110793569","https://openalex.org/W2127218421","https://openalex.org/W2128625333","https://openalex.org/W2128872089","https://openalex.org/W2131069089","https://openalex.org/W2133919397","https://openalex.org/W2147137292","https://openalex.org/W2155791402","https://openalex.org/W2312302756","https://openalex.org/W2411181531","https://openalex.org/W3123281112","https://openalex.org/W3128547240","https://openalex.org/W4298967558"],"related_works":["https://openalex.org/W1994099982","https://openalex.org/W2076572706","https://openalex.org/W2028500868","https://openalex.org/W2383850036","https://openalex.org/W2042502671","https://openalex.org/W7167024660","https://openalex.org/W2081733718","https://openalex.org/W1713284229","https://openalex.org/W2187253826","https://openalex.org/W7159569329"],"abstract_inverted_index":{"Consumer":[0,104],"online":[1,26,33,57,97,129,154,174,199],"shopping":[2,35,59,99,201],"behaviors":[3],"are":[4,81],"well":[5],"attended":[6],"in":[7,157],"the":[8,56,103,113,166,180],"IS":[9],"and":[10,42,49,70,84,111,145,160,185],"marketing":[11,74,193],"literature.":[12],"Yet,":[13],"there":[14],"is":[15,37,46],"another":[16],"group":[17,168],"of":[18,24,96,118,128,169],"individuals":[19],"who":[20,171],"spend":[21],"a":[22,94,116],"lot":[23],"time":[25],"but":[27],"do":[28,61,173],"not":[29],"purchase":[30],"anything.":[31],"This":[32,150],"window":[34,58,98,130,175,200],"phenomenon":[36],"intriguing":[38],"to":[39,66,72,76,79],"both":[40,158],"scholars":[41],"marketers":[43,184],"yet":[44],"it":[45],"less":[47],"studied":[48],"little":[50],"understood.":[51],"Questions":[52],"such":[53],"as":[54],"what":[55],"consumers":[60,100,170],"during":[62],"their":[63,68],"visits,":[64],"how":[65,71],"differentiate":[67],"activities":[69,197],"design":[73],"strategies":[75,194],"stimulate":[77],"them":[78],"buy":[80],"all":[82],"essential":[83],"beg":[85],"for":[86,190,198],"investigation.":[87],"To":[88],"address":[89],"this":[90],"gap,":[91],"we":[92],"propose":[93],"typology":[95,114,123],"based":[101],"on":[102,165],"Information":[105],"Processing":[106],"Model,":[107],"then":[108],"empirically":[109],"validate":[110],"refine":[112],"using":[115],"set":[117],"clickstream":[119],"data.":[120],"The":[121],"final":[122],"contains":[124],"four":[125],"main":[126],"types":[127],"shopper":[131],"consumers:":[132],"1)":[133],"promotion":[134],"finders,":[135],"2)":[136],"social":[137,161],"&":[138,148],"hedonic":[139],"experience":[140],"seekers,":[141],"3)":[142],"information":[143],"gatherers,":[144],"4)":[146],"learners":[147],"novices.":[149],"study":[151],"extends":[152],"consumer":[153],"behavior":[155],"research":[156],"e-commerce":[159],"commerce":[162],"by":[163],"focusing":[164],"specific":[167],"only":[172],"shopping.":[176],"Besides":[177],"theoretical":[178],"contributions,":[179],"findings":[181],"also":[182],"provide":[183],"businesses":[186],"with":[187],"valuable":[188],"references":[189],"designing":[191],"targeted":[192],"or":[195],"promotional":[196],"consumers.":[202]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2016-06-24T00:00:00"}