{"id":"https://openalex.org/W35345750","doi":null,"title":"The value of mobile marketing for consumers and retailers a literature review","display_name":"The value of mobile marketing for consumers and retailers a literature review","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W35345750","mag":"35345750"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:kth-117876","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-117876","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"},"volume":null,"type":"report","is_traditional":false,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-117876","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015928224","display_name":"Roger Str\u00f6m","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Roger Str\u00f6m","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5066219353","display_name":"Martin Vendel","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Martin Vendel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.5932999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.5932999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.17550000548362732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.11400000005960464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":1.0},{"id":"https://openalex.org/keywords/mobile-shopping","display_name":"mobile shopping","score":0.6930000185966492},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.859000027179718},{"id":"https://openalex.org/keywords/consumer-values","display_name":"consumer values","score":0.5809999704360962},{"id":"https://openalex.org/keywords/mobile-advertising","display_name":"mobile advertising","score":0.7739999890327454},{"id":"https://openalex.org/keywords/utilitarian-value","display_name":"utilitarian value","score":0.5889999866485596},{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":0.9549999833106995},{"id":"https://openalex.org/keywords/social-values","display_name":"social values","score":0.9259999990463257},{"id":"https://openalex.org/keywords/channel-integration","display_name":"channel integration","score":0.6420000195503235},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.6019999980926514},{"id":"https://openalex.org/keywords/retail-trade","display_name":"retail trade","score":0.5730000138282776}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6695374250411987},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6305747032165527},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.47686776518821716},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42054498195648193},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21002721786499023},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:kth-117876","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-117876","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"},{"id":"mag:35345750","doi":null,"is_oa":false,"landing_page_url":"http://kth.diva-portal.org/smash/record.jsf?pid=diva2:603301","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:kth-117876","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-117876","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":107,"referenced_works":["https://openalex.org/W184813329","https://openalex.org/W339782220","https://openalex.org/W950431245","https://openalex.org/W1497336257","https://openalex.org/W1501432261","https://openalex.org/W1524719444","https://openalex.org/W1587451402","https://openalex.org/W1606241317","https://openalex.org/W1654874180","https://openalex.org/W1791587663","https://openalex.org/W1799842453","https://openalex.org/W1965046949","https://openalex.org/W1965236027","https://openalex.org/W1966502602","https://openalex.org/W1969637771","https://openalex.org/W1970237887","https://openalex.org/W1970842735","https://openalex.org/W1971031315","https://openalex.org/W1971916001","https://openalex.org/W1980780518","https://openalex.org/W1981509167","https://openalex.org/W1981891305","https://openalex.org/W1981958478","https://openalex.org/W1982100069","https://openalex.org/W1982187389","https://openalex.org/W1983024403","https://openalex.org/W1985366164","https://openalex.org/W1987356147","https://openalex.org/W1990513740","https://openalex.org/W1994555027","https://openalex.org/W1995461186","https://openalex.org/W2001420591","https://openalex.org/W2014506725","https://openalex.org/W2018115427","https://openalex.org/W2020032310","https://openalex.org/W2023436750","https://openalex.org/W2025868185","https://openalex.org/W2027781430","https://openalex.org/W2028560094","https://openalex.org/W2030174918","https://openalex.org/W2031762031","https://openalex.org/W2032007863","https://openalex.org/W2033530627","https://openalex.org/W2035409219","https://openalex.org/W2036034187","https://openalex.org/W2036389121","https://openalex.org/W2038260609","https://openalex.org/W2039622030","https://openalex.org/W2040787898","https://openalex.org/W2046752514","https://openalex.org/W2047274187","https://openalex.org/W2048893890","https://openalex.org/W2050742576","https://openalex.org/W2057751646","https://openalex.org/W2060602426","https://openalex.org/W2063866806","https://openalex.org/W2065787458","https://openalex.org/W2068438332","https://openalex.org/W2071781437","https://openalex.org/W2076877105","https://openalex.org/W2078692736","https://openalex.org/W2081020484","https://openalex.org/W2081108434","https://openalex.org/W2082561316","https://openalex.org/W2088998721","https://openalex.org/W2093438941","https://openalex.org/W2094255768","https://openalex.org/W2095246341","https://openalex.org/W2095506739","https://openalex.org/W2095510066","https://openalex.org/W2106187262","https://openalex.org/W2108130321","https://openalex.org/W2108199088","https://openalex.org/W2108781549","https://openalex.org/W2110672626","https://openalex.org/W2113840470","https://openalex.org/W2117971767","https://openalex.org/W2119469410","https://openalex.org/W2122912192","https://openalex.org/W2126280998","https://openalex.org/W2128068758","https://openalex.org/W2129961216","https://openalex.org/W2132159329","https://openalex.org/W2132328487","https://openalex.org/W2135194637","https://openalex.org/W2136511435","https://openalex.org/W2136601971","https://openalex.org/W2139702742","https://openalex.org/W2140987793","https://openalex.org/W2141689189","https://openalex.org/W2147137292","https://openalex.org/W2149967206","https://openalex.org/W2154555821","https://openalex.org/W2157883242","https://openalex.org/W2159112121","https://openalex.org/W2232874837","https://openalex.org/W2281172741","https://openalex.org/W2313662134","https://openalex.org/W2416210914","https://openalex.org/W2522871060","https://openalex.org/W2600387234","https://openalex.org/W2601246511","https://openalex.org/W2795691675","https://openalex.org/W2967245639","https://openalex.org/W3124392856","https://openalex.org/W3149395617","https://openalex.org/W4234262660"],"related_works":["https://openalex.org/W1977217970","https://openalex.org/W2075086929","https://openalex.org/W7217371761","https://openalex.org/W2608244822","https://openalex.org/W3021368621","https://openalex.org/W6903874375","https://openalex.org/W7171280014","https://openalex.org/W2048224777","https://openalex.org/W2905430707","https://openalex.org/W3127858356"],"abstract_inverted_index":{"Purpose:":[0],"In":[1],"this":[2,313],"review":[3,81,314,355],"mobile":[4,10,42,71,132,158,182,187,204,209,233,271,337,349,360,370,386,401],"device":[5,183],"shopping,":[6,13],"consumers'":[7,21],"use":[8,207],"of":[9,20,57,70,89,143,147,157,208,232,270,283,294,321,336,359,385,400],"devices":[11,188,234],"while":[12,334],"is":[14,35,82,129,173,198],"assumed":[15],"to":[16,36,200,218,248,265,309],"be":[17,254,279],"an":[18],"extension":[19],"shopping":[22,190,259],"behaviors":[23],"developed":[24],"on":[25,40,84,102,258],"internet":[26],"connected":[27],"desktop":[28],"and":[29,49,55,60,65,73,105,109,120,161,169,191,206,224,227,230,237,240,244,263,286,296,380,393,404,408],"laptop":[30],"computers":[31],"(PC).":[32],"The":[33,80,97,163,178,354],"purpose":[34],"describe":[37],"existing":[38,149,179],"knowledge":[39,180],"how":[41],"marketing":[43,72,114,133,140,150,213,241,350,361,371,387],"can":[44],"increase":[45],"value":[46,76,117,122,146,168,172,358],"for":[47,77,118,123,189,196,302,332,347,375,410],"consumers":[48,119,185,219,262],"retailers,":[50,197],"enabling":[51],"more":[52,135],"precise":[53],"research":[54,103,412],"development":[56,282],"managerial":[58],"concepts":[59],"tools,":[61],"providing":[62],"both":[63],"managers":[64],"academ\u00adics":[66],"with":[67,203,274,389],"increased":[68,144],"understanding":[69],"it's":[74],"outcome":[75,121,145,171],"retailers.":[78,124],"Methodology/Approach:":[79],"based":[83,101],"a":[85,363,395],"qualitative":[86],"content":[87],"analysis":[88],"64":[90],"selected":[91,322],"peer-reviewed":[92],"articles":[93],"presenting":[94],"empirical":[95],"results.":[96],"results":[98,311,335],"are":[99,152,315,328,343,413],"categorized":[100],"themes,":[104],"then":[106],"discussed":[107],"within":[108,289],"between":[110,165],"categories.":[111],"Findings:":[112],"Mobile":[113,212],"increases":[115],"perceived":[116,167,216,255],"But":[125],"only":[126],"limited":[127,199,319],"support":[128,374],"found":[130,153],"supporting":[131],"as":[134,330,345],"effective":[136],"than":[137],"retailers'":[138,148,170],"alternative":[139],"investments.":[141],"Indications":[142],"investments":[151],"by":[154,317],"the":[155,267,318,357],"effects":[156],"channel":[159],"addition":[160],"integration.":[162],"path":[164],"consumer":[166,276,364,391],"indicated,":[174],"but":[175],"not":[176],"verified.":[177],"regarding":[181],"shoppers,":[184],"using":[186],"potentially":[192,298],"being":[193],"valuable":[194],"segments":[195],"their":[201],"interactions":[202,378],"advertising":[205,338],"retail":[210,365],"services.":[211],"delivers":[214],"multiple":[215],"values":[217,231],"(utilitarian,":[220],"emotional/":[221],"entertainment/":[222],"hedonic":[223],"social":[225],"values),":[226],"relative":[228],"benefits":[229],"(enjoyable,":[235],"timely":[236],"offered":[238],"companionship)":[239],"(efficiency,":[242],"time":[243],"location":[245],"convenience)":[246],"compared":[247],"PC":[249],"internet.":[250],"These":[251],"val\u00adues":[252],"may":[253,278],"differently":[256],"depending":[257],"context.":[260],"For":[261],"retailers":[264],"leverage":[266],"full":[268],"poten\u00adtials":[269],"marketing,":[272],"integrations":[273],"entire":[275,390],"interfaces":[277],"needed,":[280],"implying":[281],"partner":[284,290],"network":[285],"structural":[287,292],"bonds":[288],"networks,":[291],"changes":[293],"IT-structure":[295],"organizations,":[297],"resulting":[299],"in":[300,340,362],"foundations":[301],"sustainable":[303],"competitive":[304],"advantages.":[305],"Research":[306],"Implications/Limitations:":[307],"Abilities":[308],"generalize":[310],"from":[312,325],"affected":[316],"numbers":[320],"studies.":[323],"Results":[324],"other":[326,348],"industries":[327],"generalized":[329,344],"valid":[331,346],"retailing,":[333],"applications":[339],"some":[341],"cases":[342],"application":[351,372],"areas.":[352],"Originality/Value/Contribution:":[353],"describes":[356],"context,":[366],"discussing":[367],"less":[368],"studied":[369],"areas,":[373],"physical":[376],"service":[377],"in-store":[379],"post-purchase":[381],"interactions,":[382],"highlighting":[383],"potentials":[384],"integration":[388],"interfaces,":[392],"suggesting":[394],"holistic":[396],"approach":[397],"studying":[398],"users":[399],"devices,":[402],"services":[403],"marketing.":[405],"Managerial":[406],"implications":[407,409],"further":[411],"presented.":[414]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
