{"id":"https://openalex.org/W35038200","doi":null,"title":"Buscadores frente a redes sociales","display_name":"Buscadores frente a redes sociales","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W35038200","mag":"35038200"},"language":"es","primary_location":{"id":"mag:35038200","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=3066961","pdf_url":null,"source":{"id":"https://openalex.org/S4306511932","display_name":"Harvard Deusto M\u00e1rketing y Ventas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard Deusto M\u00e1rketing y Ventas","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006975974","display_name":"Felipe Raga","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Felipe Raga","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5006975974"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01113742,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"95","first_page":"40","last_page":"45"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engines","display_name":"search engines","score":0.7549999952316284},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.8960000276565552},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8999999761581421},{"id":"https://openalex.org/keywords/digital-marketing-channels","display_name":"digital marketing channels","score":0.5130000114440918},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.6740000247955322},{"id":"https://openalex.org/keywords/international-expansion","display_name":"international expansion","score":0.5979999899864197},{"id":"https://openalex.org/keywords/economic-crisis","display_name":"economic crisis","score":0.5080000162124634}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5999331474304199},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.3943597078323364},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.36367273330688477},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.09835705161094666}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:35038200","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=3066961","pdf_url":null,"source":{"id":"https://openalex.org/S4306511932","display_name":"Harvard Deusto M\u00e1rketing y Ventas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard Deusto M\u00e1rketing y Ventas","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G3261248478","display_name":null,"funder_award_id":"82071043","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4108817476","display_name":null,"funder_award_id":"81771012","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4654921442","display_name":null,"funder_award_id":"2017YFA0103901","funder_id":"https://openalex.org/F4320321540","funder_display_name":"Ministry of Science and Technology of the People's Republic of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320321540","display_name":"Ministry of Science and Technology of the People's Republic of China","ror":"https://ror.org/027s68j25"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W1580667945","https://openalex.org/W1890207703","https://openalex.org/W1975149745","https://openalex.org/W1979509265","https://openalex.org/W1986463751","https://openalex.org/W1986733224","https://openalex.org/W1987537120","https://openalex.org/W2005038444","https://openalex.org/W2006723548","https://openalex.org/W2009283506","https://openalex.org/W2017453705","https://openalex.org/W2018514799","https://openalex.org/W2019859503","https://openalex.org/W2023067699","https://openalex.org/W2034654482","https://openalex.org/W2038717281","https://openalex.org/W2042742511","https://openalex.org/W2049903984","https://openalex.org/W2053430145","https://openalex.org/W2059108193","https://openalex.org/W2061930622","https://openalex.org/W2064465610","https://openalex.org/W2078891648","https://openalex.org/W2080469937","https://openalex.org/W2081121859","https://openalex.org/W2090698995","https://openalex.org/W2094219299","https://openalex.org/W2098102650","https://openalex.org/W2112106734","https://openalex.org/W2115462348","https://openalex.org/W2119292393","https://openalex.org/W2133030978","https://openalex.org/W2143331812","https://openalex.org/W2151874656","https://openalex.org/W2151934941","https://openalex.org/W2168944480","https://openalex.org/W2169176118","https://openalex.org/W2195309379","https://openalex.org/W2553319993","https://openalex.org/W2738712446","https://openalex.org/W2790359711","https://openalex.org/W2793969755","https://openalex.org/W2799965232","https://openalex.org/W2895872801","https://openalex.org/W2901421008","https://openalex.org/W2907309325","https://openalex.org/W2987657419","https://openalex.org/W2999620526","https://openalex.org/W3005044579","https://openalex.org/W3024295806","https://openalex.org/W3036062897","https://openalex.org/W3127316703","https://openalex.org/W3136670775","https://openalex.org/W3153465338","https://openalex.org/W3179308292","https://openalex.org/W3198886379"],"related_works":["https://openalex.org/W4293459846","https://openalex.org/W7048512507","https://openalex.org/W2530830165","https://openalex.org/W7057245971","https://openalex.org/W130231382","https://openalex.org/W60164117","https://openalex.org/W47242920","https://openalex.org/W6931586641","https://openalex.org/W2898725295","https://openalex.org/W2911893425"],"abstract_inverted_index":{"Las":[0],"epocas":[1],"de":[2,11,32,39,49],"crisis":[3],"traen":[4],"tambien":[5],"grandes":[6,44],"oportunidades":[7],"y":[8],"una":[9,30],"manera":[10],"rentabilizarlas":[12],"es":[13,26],"aprovechar":[14],"todos":[15],"los":[16],"canales":[17],"disponibles":[18],"para":[19,35],"salir":[20],"del":[21],"bache.":[22],"El":[23],"canal":[24],"on-line":[25],"desde":[27],"hace":[28],"tiempo":[29],"apuesta":[31],"futuro":[33],"segura":[34],"apoyar":[36],"el":[37],"desarrollo":[38],"las":[40],"empresas,":[41],"ya":[42],"sean":[43],"o":[45,52],"pequenas,":[46],"con":[47],"intereses":[48],"expansion":[50],"internacionales":[51],"centrados":[53],"en":[54],"mercados":[55],"locales.":[56]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
