{"id":"https://openalex.org/W34534007","doi":"https://doi.org/10.1007/978-3-658-02365-2_16","title":"The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research","display_name":"The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W34534007","doi":"https://doi.org/10.1007/978-3-658-02365-2_16","mag":"34534007"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-658-02365-2_16","doi":"https://doi.org/10.1007/978-3-658-02365-2_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02365-2_16","pdf_url":null,"source":{"id":"https://openalex.org/S4210231762","display_name":"EAA series","issn_l":"1869-6929","issn":["1869-6929","1869-6937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EAA Series","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4237265385","display_name":"Advances in Advertising Research (Vol. IV)"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074646892","display_name":"Lynn De Vlieger","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I32597200","display_name":"Ghent University","ror":"https://ror.org/00cv9y106","country_code":"BE","type":"education","lineage":["https://openalex.org/I32597200"]}],"countries":["BE"],"is_corresponding":true,"raw_author_name":"Lynn De Vlieger","raw_affiliation_strings":["Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium","institution_ids":["https://openalex.org/I32597200"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028800885","display_name":"Liselot Hudders","orcid":"https://orcid.org/0000-0002-9585-7175","observed_orcids":["https://orcid.org/0000-0002-9585-7175"]},"institutions":[{"id":"https://openalex.org/I32597200","display_name":"Ghent University","ror":"https://ror.org/00cv9y106","country_code":"BE","type":"education","lineage":["https://openalex.org/I32597200"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Liselot Hudders","raw_affiliation_strings":["Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium","institution_ids":["https://openalex.org/I32597200"]}]},{"author_position":"last","author":{"id":null,"display_name":"Gino Verleye","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I32597200","display_name":"Ghent University","ror":"https://ror.org/00cv9y106","country_code":"BE","type":"education","lineage":["https://openalex.org/I32597200"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Gino Verleye","raw_affiliation_strings":["Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, Ghent, 9000, Belgium","institution_ids":["https://openalex.org/I32597200"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5074646892"],"corresponding_institution_ids":["https://openalex.org/I32597200"],"apc_list":null,"apc_paid":null,"fwci":1.9946,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.85383147,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"213","last_page":"222"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Environmental Education and Sustainability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-advertising","display_name":"green advertising","score":0.9919999837875366},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.7870000004768372},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6959999799728394},{"id":"https://openalex.org/keywords/green-consumption","display_name":"green consumption","score":0.5720000267028809},{"id":"https://openalex.org/keywords/ecological-footprint","display_name":"ecological footprint","score":0.8479999899864197},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.5759999752044678}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47408878803253174},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31290799379348755}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-658-02365-2_16","doi":"https://doi.org/10.1007/978-3-658-02365-2_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02365-2_16","pdf_url":null,"source":{"id":"https://openalex.org/S4210231762","display_name":"EAA series","issn_l":"1869-6929","issn":["1869-6929","1869-6937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EAA Series","raw_type":"book-chapter"},{"id":"pmh:oai:archive.ugent.be:4094691","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/1854/LU-4094691","pdf_url":null,"source":{"id":"https://openalex.org/S4306400478","display_name":"Ghent University Academic Bibliography (Ghent University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I32597200","host_organization_name":"Ghent University","host_organization_lineage":["https://openalex.org/I32597200"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISBN: 9783658023652","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.807699978351593}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W39207596","https://openalex.org/W41489417","https://openalex.org/W1556359214","https://openalex.org/W1978060013","https://openalex.org/W1978751571","https://openalex.org/W1984710542","https://openalex.org/W1993546428","https://openalex.org/W1995647400","https://openalex.org/W2000150998","https://openalex.org/W2000225228","https://openalex.org/W2004255104","https://openalex.org/W2007478182","https://openalex.org/W2020860725","https://openalex.org/W2021912099","https://openalex.org/W2023867566","https://openalex.org/W2029772887","https://openalex.org/W2051715878","https://openalex.org/W2057960460","https://openalex.org/W2058911366","https://openalex.org/W2061504941","https://openalex.org/W2064018654","https://openalex.org/W2069585723","https://openalex.org/W2069681847","https://openalex.org/W2078622714","https://openalex.org/W2081637543","https://openalex.org/W2085560140","https://openalex.org/W2156022826","https://openalex.org/W2316937758","https://openalex.org/W2332694823","https://openalex.org/W2335599196","https://openalex.org/W2505840712","https://openalex.org/W2521474628","https://openalex.org/W2902225836","https://openalex.org/W3021175004","https://openalex.org/W4241244867"],"related_works":["https://openalex.org/W20483893","https://openalex.org/W1712904968","https://openalex.org/W2790989759","https://openalex.org/W2901642878","https://openalex.org/W2595008842","https://openalex.org/W889203420","https://openalex.org/W3161251032","https://openalex.org/W2510181283","https://openalex.org/W2886772852","https://openalex.org/W2242992959"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}