{"id":"https://openalex.org/W33753937","doi":"https://doi.org/10.1007/978-3-663-08099-2_17","title":"Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen","display_name":"Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W33753937","doi":"https://doi.org/10.1007/978-3-663-08099-2_17","mag":"33753937"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-663-08099-2_17","doi":"https://doi.org/10.1007/978-3-663-08099-2_17","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-08099-2_17","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handelsforschung 1995/96","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2503343192","display_name":"Handelsforschung 1995/96"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021182207","display_name":"Franz\u2010Rudolf Esch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Franz-Rudolf Esch","raw_affiliation_strings":["Saarbr\u00fccken, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saarbr\u00fccken, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Susanna Meyer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Susanna Meyer","raw_affiliation_strings":["Saarbr\u00fccken, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saarbr\u00fccken, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":18.3412,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.99223602,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"287","last_page":"312"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-retailing","display_name":"experiential retailing","score":0.7900000214576721},{"id":"https://openalex.org/keywords/retail-architecture","display_name":"retail architecture","score":0.9309999942779541},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.8820000290870667},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.4860000014305115},{"id":"https://openalex.org/keywords/memory-structure","display_name":"memory structure","score":0.8870000243186951},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.37599998712539673},{"id":"https://openalex.org/keywords/competitive-differentiation","display_name":"competitive differentiation","score":0.7549999952316284},{"id":"https://openalex.org/keywords/retail-atmospherics","display_name":"retail atmospherics","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.46672382950782776},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.403744101524353},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.354826420545578}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-663-08099-2_17","doi":"https://doi.org/10.1007/978-3-663-08099-2_17","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-08099-2_17","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handelsforschung 1995/96","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.49000000953674316}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W587879704","https://openalex.org/W594706136","https://openalex.org/W606331156","https://openalex.org/W658146409","https://openalex.org/W1488837022","https://openalex.org/W1557998370","https://openalex.org/W1558748272","https://openalex.org/W1777859530","https://openalex.org/W1942243126","https://openalex.org/W2010579181","https://openalex.org/W2019356960","https://openalex.org/W2039384942","https://openalex.org/W2059364131","https://openalex.org/W2075199288","https://openalex.org/W2087810295","https://openalex.org/W2116003303","https://openalex.org/W2175268987","https://openalex.org/W2178853169","https://openalex.org/W2202825307","https://openalex.org/W2413574487","https://openalex.org/W2489561755","https://openalex.org/W2492060104","https://openalex.org/W2492104558","https://openalex.org/W2494417884","https://openalex.org/W2576804375","https://openalex.org/W2925066829","https://openalex.org/W3022102955","https://openalex.org/W3132080166","https://openalex.org/W3186405410","https://openalex.org/W3216916726","https://openalex.org/W4250661224","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2174182000","https://openalex.org/W2199511101","https://openalex.org/W2496000729","https://openalex.org/W2927425849","https://openalex.org/W4254972934","https://openalex.org/W2201727807","https://openalex.org/W2228630122","https://openalex.org/W139494064","https://openalex.org/W2795205505","https://openalex.org/W2313484440"],"abstract_inverted_index":{"Erlebnisbetonte":[0],"Ladengestaltung":[1,12,55,63,97],"erscho\u00f6pft":[2],"sich":[3],"nicht":[4],"in":[5,61,95],"der":[6,44,62,70,96],"Schaffung":[7],"angenehmer":[8],"Ladenatmosph\u00e4ren.":[9],"Die":[10],"erlebnisbetonte":[11],"zielt":[13],"vielmehr":[14],"auf":[15,72],"die":[16,54,73],"Vermittlung":[17],"spezifischer":[18],"und":[19,40],"positionierungsad\u00e4quater":[20],"Emotionen":[21],"zum":[22],"Aufbau":[23,50],"von":[24,43],"Ged\u00e4chtnisstrukturen":[25,52],"f\u00fcr":[26],"ein":[27,87],"Handelsunternehmen":[28],"ab.":[29],"Durch":[30],"diese":[31],"unternehmensspezifischen":[32],"Erlebnisse":[33,60],"sollen":[34],"Pr\u00e4ferenzen":[35],"bei":[36,74],"den":[37,49,75],"Kunden":[38],"aufgebaut":[39],"eine":[41,56],"Abgrenzung":[42],"Konkurrenz":[45],"erm\u00f6glicht":[46],"werden.":[47],"F\u00fcr":[48],"solcher":[51,88],"spielt":[53],"herausragende":[57],"Rolle.":[58],"Urn":[59],"auch":[64],"wahrnehmungsad\u00e4quat":[65],"umsetzen":[66],"zu":[67,77],"k\u00f6nnen,":[68],"ist":[69],"R\u00fcckgriff":[71],"Konsumenten":[76],"dem":[78],"Erlebnis":[79],"gespeicherten":[80],"Schemavorstellungen":[81],"erforderlich.":[82],"Im":[83],"folgenden":[84],"Beitrag":[85],"wird":[86],"Ansatz":[89],"zur":[90],"Umsetzung":[91],"einer":[92],"erlebnisbetonten":[93],"Positionierung":[94],"vorgestellt.":[98]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
