{"id":"https://openalex.org/W335694074","doi":"https://doi.org/10.1016/0024-3841(68)90112-5","title":"English in advertising: a linguistic study of advertising in Great Britain","display_name":"English in advertising: a linguistic study of advertising in Great Britain","publication_year":1968,"publication_date":"1968-01-01","ids":{"openalex":"https://openalex.org/W335694074","doi":"https://doi.org/10.1016/0024-3841(68)90112-5","mag":"335694074"},"language":"en","primary_location":{"id":"doi:10.1016/0024-3841(68)90112-5","doi":"https://doi.org/10.1016/0024-3841(68)90112-5","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0024-3841(68)90112-5","pdf_url":null,"source":{"id":"https://openalex.org/S105737376","display_name":"Lingua","issn_l":"0024-3841","issn":["0024-3841","1872-6135"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lingua","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052393410","display_name":"Barbara M. H. Strang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Barbara M.H. Strang","raw_affiliation_strings":["Newcastle upon Tyne, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Newcastle upon Tyne, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5052393410"],"corresponding_institution_ids":[],"apc_list":{"value":2640,"currency":"USD","value_usd":2640},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":45,"citation_normalized_percentile":{"value":0.06192916,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"19","issue":"3-4","first_page":"316","last_page":"319"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.7728999853134155,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.7728999853134155,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13727","display_name":"Linguistic and Sociocultural Studies","score":0.06019999831914902,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.04780000075697899,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.8980000019073486},{"id":"https://openalex.org/keywords/english-language","display_name":"English language","score":0.6710000038146973},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.7049999833106995},{"id":"https://openalex.org/keywords/britain","display_name":"Great Britain","score":0.7820000052452087}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6281889081001282},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.6078529953956604},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36145609617233276},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3375386893749237},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1236153244972229},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.06235983967781067}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/0024-3841(68)90112-5","doi":"https://doi.org/10.1016/0024-3841(68)90112-5","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0024-3841(68)90112-5","pdf_url":null,"source":{"id":"https://openalex.org/S105737376","display_name":"Lingua","issn_l":"0024-3841","issn":["0024-3841","1872-6135"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lingua","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W640318251","https://openalex.org/W195424833","https://openalex.org/W7047046351","https://openalex.org/W2601800215","https://openalex.org/W2033812125","https://openalex.org/W586053767","https://openalex.org/W1554567581","https://openalex.org/W1196959638","https://openalex.org/W437486451","https://openalex.org/W7029655382"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}