{"id":"https://openalex.org/W331033147","doi":null,"title":"Attitudes toward Coupon Use and Bargain Hunting: An Examination of Differences by Gender","display_name":"Attitudes toward Coupon Use and Bargain Hunting: An Examination of Differences by Gender","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W331033147","mag":"331033147"},"language":"en","primary_location":{"id":"mag:331033147","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-219063767/attitudes-toward-coupon-use-and-bargain-hunting-an","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113681602","display_name":"C. Jeanne Hill","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"C. Jeanne Hill","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5061442891","display_name":"Susan K. Harmon","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Susan K. Harmon","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0369,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.87824367,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"13","issue":"1","first_page":"67","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.913100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.913100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.07180000096559525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bargain-hunting","display_name":"bargain hunting","score":0.9860000014305115},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9100000262260437},{"id":"https://openalex.org/keywords/household-shopping","display_name":"household shopping","score":0.49300000071525574},{"id":"https://openalex.org/keywords/age-differences","display_name":"age differences","score":0.5389999747276306},{"id":"https://openalex.org/keywords/cohort-differences","display_name":"cohort differences","score":0.6610000133514404},{"id":"https://openalex.org/keywords/single-parent-families","display_name":"single-parent families","score":0.6859999895095825},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.5460000038146973},{"id":"https://openalex.org/keywords/gender-socialization","display_name":"gender socialization","score":0.6100000143051147},{"id":"https://openalex.org/keywords/gender-stereotypes-in-advertising","display_name":"gender stereotypes in advertising","score":0.3409999907016754}],"concepts":[{"id":"https://openalex.org/C2781303124","wikidata":"https://www.wikidata.org/wiki/Q4834681","display_name":"BATES","level":2,"score":0.6424674987792969},{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.6255042552947998},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.537434458732605},{"id":"https://openalex.org/C25032326","wikidata":"https://www.wikidata.org/wiki/Q185467","display_name":"Socialization","level":2,"score":0.5093482732772827},{"id":"https://openalex.org/C72563966","wikidata":"https://www.wikidata.org/wiki/Q1303415","display_name":"Cohort","level":2,"score":0.43335047364234924},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.4027419090270996},{"id":"https://openalex.org/C4249254","wikidata":"https://www.wikidata.org/wiki/Q3044431","display_name":"Demographic economics","level":1,"score":0.38173285126686096},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3776634931564331},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3527544140815735},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3376005291938782},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1923161745071411},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.11609646677970886},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:331033147","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-219063767/attitudes-toward-coupon-use-and-bargain-hunting-an","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.6025999784469604,"display_name":"Gender equality"},{"id":"https://metadata.un.org/sdg/10","score":0.4000000059604645,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1533484656","https://openalex.org/W2011489626","https://openalex.org/W1989099798","https://openalex.org/W2034166602","https://openalex.org/W2074205502","https://openalex.org/W6922498490","https://openalex.org/W2527815974","https://openalex.org/W7099152176","https://openalex.org/W6964986441","https://openalex.org/W4365791187"],"abstract_inverted_index":{"INTRODUCTION":[0],"The":[1,451,572,604],"conclusion":[2],"of":[3,7,59,84,133,142,210,351,426,446,453,497,503,523,567,574,582,609],"several":[4,362],"major":[5,93],"studies":[6,237,439,592],"male":[8,241],"shopping":[9,242,278,284,292,406,412,614],"behavior":[10,243,266,407,413],"in":[11,22,47,81,86,96,114,129,144,169,198,215,264,414,463,491,612],"the":[12,23,69,82,87,97,112,130,139,145,148,208,299,347,384,424,443,459,487,492,495,504,512,518,527,575,580,583,587,607],"past":[13],"decade":[14],"is":[15,442],"that":[16,79,157,178,275,317,337,389,514,539,557,579],"males":[17,54,64,85,143,179,276,288,318,430,482],"have":[18,238,289,305,485],"become":[19],"more":[20,65,161,166,186,194,309,322,622],"active":[21],"marketplace,":[24],"are":[25,29,89,184,226],"not":[26,340],"understood,":[27],"and":[28,75,117,124,147,151,164,223,258,281,332,349,520,526],"largely":[30,90,387],"underserved":[31],"(Bakewell":[32,244],"&":[33,37,41,245,255,268,594,598],"Mitchell,":[34,246],"2004;":[35,247],"Harmon":[36,74],"Hill,":[38,269],"2003;":[39,270],"Otnes":[40],"McGrath,":[42],"2001).":[43],"A":[44,397],"study":[45,203,420,576],"reported":[46],"DSN":[48],"Retailing":[49],"Today":[50],"(Duff":[51],"2003)":[52],"found":[53,156,429,538],"responsible":[55],"for":[56,154,380,433,620],"about":[57],"54%":[58],"household":[60,146,167],"shopping,":[61],"with":[62,383],"younger":[63],"likely":[66,187],"to":[67,92,122,126,138,188,193,301,320,328,375,402,404,411,534,546],"share":[68],"responsibility":[70],"than":[71,108,436],"older":[72],"men.":[73],"Hill":[76],"(2003)":[77],"suggest":[78,440,578],"changes":[80],"role":[83,141,200],"marketplace":[88],"due":[91,121,125],"demographics":[94],"shifts":[95],"U.S.":[98],"Many":[99],"boys":[100],"today":[101],"experience":[102],"a":[103,294,473,554,563,569,621],"different":[104,283,434],"gender":[105,199,213,262,399,610],"socialization":[106],"process":[107],"their":[109],"predecessors.":[110],"Specifically,":[111],"increase":[113,128],"single-parent":[115,170,182],"households":[116,120,183],"single":[118],"person":[119],"divorce":[123],"an":[127,464,478,541],"average":[131],"age":[132,229],"first":[134],"marriages,":[135],"has":[136,204],"contributed":[137],"changing":[140],"marketplace.":[149],"Bates":[150],"Gentry":[152],"(1994),":[153],"example,":[155,287],"children":[158],"were":[159],"treated":[160],"as":[162,205,220,293,308,326,354,408,481,553],"equals":[163],"given":[165],"responsibilities":[168],"households,":[171],"while":[172,303],"Twiggs":[173],"et":[174,358,365,369,507],"al.":[175,359,508],"(1999)":[176,421],"hypothesized":[177,316],"coming":[180],"from":[181,470,477,531],"probably":[185],"move":[189],"through":[190],"gendered":[191],"hierarchies":[192],"strongly":[195],"held":[196],"beliefs":[197],"equality.":[201],"This":[202],"its":[206],"objective":[207],"investigation":[209],"whether":[211,338],"possible":[212],"differences":[214,263,611],"attitudes":[216,447],"toward":[217,448],"behaviors":[218],"such":[219,325],"coupon":[221,352,381,449,524,617],"use":[222,431,496,525],"bargain":[224],"hunting":[225],"based":[227],"on":[228,240,261,346],"or":[230,339,476,551],"cohort":[231],"group.":[232],"LITERATURE":[233],"REVIEW":[234],"While":[235],"few":[236],"focused":[239],"Dholakia,":[248],"1999;":[249],"Hermann,":[250],"1998;":[251,596],"Campbell,":[252],"1997;":[253],"Reid":[254],"Brown,":[256],"1996),":[257],"even":[259],"fewer":[260],"bargain-related":[265,395,405,613],"(Harmon":[267],"Mittal,":[271],"1994),":[272],"all":[273],"concluded":[274],"view":[277],"less":[279],"positively":[280],"exhibit":[282],"styles.":[285],"For":[286,461,489],"historically":[290],"considered":[291],"utilitarian":[295],"activity,":[296],"driven":[297],"by":[298,356,423],"need":[300],"purchase,":[302],"females":[304,490],"viewed":[306],"it":[307,409],"inherently":[310],"enjoyable":[311],"(Campbell,":[312],"1997).":[313],"Hermann":[314],"(1998)":[315],"shop":[319],"achieve":[321],"masculine":[323],"goals":[324],"bargaining":[327],"gain":[329],"status,":[330],"success,":[331],"power.":[333],"It":[334],"might":[335,468,499,560],"be":[336,376],"one":[341,378,566],"uses":[342,544],"coupons":[343,432,498,545],"depends":[344],"simply":[345],"amount":[348],"requirements":[350],"savings":[353,374,584],"suggested":[355],"Dholakia":[357],"(1995).":[360],"However,":[361],"researchers":[363,537],"(Ashworth":[364],"al.,":[366,370],"2005;":[367],"Babakus":[368],"1988)":[371],"believe":[372],"price":[373,474,521],"only":[377],"reason":[379],"use,":[382,618],"marketing":[385],"literature":[386],"concurring":[388],"psychological":[390,519],"factors":[391],"may":[392],"also":[393,561,577],"motivate":[394],"behavior.":[396],"similar":[398],"dichotomy":[400],"seems":[401],"apply":[403],"does":[410],"general.":[415],"An":[416],"NCH/Nu":[417],"World":[418],"Marketing":[419],"supported":[422],"work":[425],"Mittal":[427],"(1994)":[428],"reasons":[435],"females.":[437],"These":[438,536],"enjoyment":[467],"best":[444],"predictor":[445],"use.":[450],"meaning":[452],"enjoyment,":[454],"however,":[455],"possibly":[456],"differs":[457],"between":[458,517],"sexes.":[460],"men,":[462],"instrumental":[465],"role,":[466,494],"result":[469],"having":[471],"earned":[472],"advantage":[475],"ego":[479],"boost":[480],"feel":[483],"they":[484],"beaten":[486],"system.":[488],"nurturing":[493],"encompass":[500],"better":[501],"care":[502],"family.":[505],"Ashworth":[506],"(2005)":[509],"looked":[510],"at":[511],"conflict":[513],"often":[515],"occurs":[516],"rewards":[522],"social":[528],"costs":[529],"resulting":[530],"appearing":[532],"cheap":[570,588],"others.":[535],"although":[540],"individual":[542,559],"who":[543],"save":[547],"money":[548],"perceives":[549],"him":[550],"herself":[552],"smart":[555],"shopper,":[556],"same":[558],"hold":[562],"negative":[564],"self-perception,":[565],"being":[568],"shopper.":[571],"results":[573],"size":[581],"cannot":[585],"negate":[586],"shopper":[589],"perception.":[590],"Other":[591],"(Huff":[593],"Alden,":[595],"Dhar":[597],"Hoch,":[599],"1996)":[600],"support":[601],"this":[602],"contention.":[603],"ambiguity":[605],"surrounding":[606],"issue":[608],"behavior,":[615],"particularly":[616],"begs":[619],"thorough":[623],"investigation.":[624],"\u2026":[625]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}