{"id":"https://openalex.org/W330495492","doi":"https://doi.org/10.2139/ssrn.965473","title":"A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality","display_name":"A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W330495492","doi":"https://doi.org/10.2139/ssrn.965473","mag":"330495492"},"language":"en","primary_location":{"id":"doi:10.1287/mksc.1080.0362","doi":"https://doi.org/10.1287/mksc.1080.0362","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.1080.0362","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.965473","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024119243","display_name":"T\u00fclin Erdem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I57206974","display_name":"New York University","ror":"https://ror.org/0190ak572","country_code":"US","type":"education","lineage":["https://openalex.org/I57206974"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"T\u00fclin Erdem","raw_affiliation_strings":["Stern School of Business, New York University, New York, New York 10012"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stern School of Business, New York University, New York, New York 10012","institution_ids":["https://openalex.org/I57206974"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054240727","display_name":"Michael P. Keane","orcid":"https://orcid.org/0000-0002-3918-1377","observed_orcids":["https://orcid.org/0000-0002-3918-1377"]},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]},{"id":"https://openalex.org/I55732556","display_name":"Arizona State University","ror":"https://ror.org/03efmqc40","country_code":"US","type":"education","lineage":["https://openalex.org/I55732556"]}],"countries":["AU","US"],"is_corresponding":false,"raw_author_name":"Michael P. Keane","raw_affiliation_strings":["University of Technology Sydney, Sydney, Australia 2006, and Arizona State University, Tempe, Arizona 85287"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Technology Sydney, Sydney, Australia 2006, and Arizona State University, Tempe, Arizona 85287","institution_ids":["https://openalex.org/I114017466","https://openalex.org/I55732556"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112257801","display_name":"Baohong Sun","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Baohong Sun","raw_affiliation_strings":["Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213","institution_ids":["https://openalex.org/I74973139"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":26.2076,"has_fulltext":false,"cited_by_count":326,"citation_normalized_percentile":{"value":0.99381789,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"27","issue":"6","first_page":"1111","last_page":"1125"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.9490000009536743},{"id":"https://openalex.org/keywords/quality-signaling","display_name":"quality signaling","score":0.921999990940094},{"id":"https://openalex.org/keywords/advertising-frequency","display_name":"advertising frequency","score":0.8799999952316284},{"id":"https://openalex.org/keywords/advertising-content","display_name":"advertising content","score":0.9430000185966492},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9290000200271606},{"id":"https://openalex.org/keywords/price-promotions","display_name":"price promotions","score":0.6859999895095825},{"id":"https://openalex.org/keywords/ketchup","display_name":"ketchup","score":0.6470000147819519},{"id":"https://openalex.org/keywords/household-purchasing-behavior","display_name":"household purchasing behavior","score":0.5360000133514404}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7880173921585083},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6763218641281128},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6032189726829529},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41751036047935486},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39742857217788696},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3852154612541199},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.38087162375450134},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3614523708820343},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15370690822601318},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1287/mksc.1080.0362","doi":"https://doi.org/10.1287/mksc.1080.0362","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.1080.0362","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.965473","doi":"https://doi.org/10.2139/ssrn.965473","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.965473","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SSRN Electronic Journal","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.699.9734","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.699.9734","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://english.ckgsb.edu.cn/sites/default/files/ck_faculty_bhsun_signaling.pdf","raw_type":"text"},{"id":"pmh:oai:opus.lib.uts.edu.au:10453/10178","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10453/10178","pdf_url":null,"source":{"id":"https://openalex.org/S4306401357","display_name":"UTS ePRESS (University of Technology Sydney)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I114017466","host_organization_name":"University of Technology Sydney","host_organization_lineage":["https://openalex.org/I114017466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"mag:330495492","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=4617541","pdf_url":null,"source":{"id":"https://openalex.org/S13624874","display_name":"Quality Engineering","issn_l":"0898-2112","issn":["0898-2112","1532-4222"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Quality Engineering","raw_type":null}],"best_oa_location":{"id":"doi:10.2139/ssrn.965473","doi":"https://doi.org/10.2139/ssrn.965473","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.965473","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SSRN Electronic Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"},{"id":"https://openalex.org/F4320334704","display_name":"Australian Research Council","ror":"https://ror.org/05mmh0f86"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W171644294","https://openalex.org/W235653234","https://openalex.org/W1489741075","https://openalex.org/W1511621489","https://openalex.org/W1533714622","https://openalex.org/W1535684126","https://openalex.org/W1550812296","https://openalex.org/W1552666175","https://openalex.org/W1571178781","https://openalex.org/W1973316561","https://openalex.org/W1974635557","https://openalex.org/W1976559812","https://openalex.org/W1976586632","https://openalex.org/W2006258746","https://openalex.org/W2011563661","https://openalex.org/W2012238114","https://openalex.org/W2015954563","https://openalex.org/W2019302713","https://openalex.org/W2033434148","https://openalex.org/W2034612601","https://openalex.org/W2039642656","https://openalex.org/W2043214747","https://openalex.org/W2052044509","https://openalex.org/W2052542894","https://openalex.org/W2057023890","https://openalex.org/W2059183841","https://openalex.org/W2060268871","https://openalex.org/W2064062304","https://openalex.org/W2085240067","https://openalex.org/W2096473998","https://openalex.org/W2106962189","https://openalex.org/W2116658594","https://openalex.org/W2118015113","https://openalex.org/W2119693838","https://openalex.org/W2121252294","https://openalex.org/W2124905531","https://openalex.org/W2140615073","https://openalex.org/W2151084171","https://openalex.org/W2155014080","https://openalex.org/W2155968480","https://openalex.org/W2157929444","https://openalex.org/W2158449917","https://openalex.org/W2159184179","https://openalex.org/W2170925753","https://openalex.org/W2190357215","https://openalex.org/W3027383503","https://openalex.org/W3122124939","https://openalex.org/W3123460781","https://openalex.org/W3125014774","https://openalex.org/W3146949974","https://openalex.org/W4245448682","https://openalex.org/W4254289099","https://openalex.org/W6912837465"],"related_works":["https://openalex.org/W7095961760","https://openalex.org/W7100002050","https://openalex.org/W7097989542","https://openalex.org/W2150094266","https://openalex.org/W2039642656","https://openalex.org/W2065553682","https://openalex.org/W2052542894","https://openalex.org/W7096640012","https://openalex.org/W2134448565","https://openalex.org/W76718829"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":15},{"year":2024,"cited_by_count":18},{"year":2023,"cited_by_count":25},{"year":2022,"cited_by_count":31},{"year":2021,"cited_by_count":21},{"year":2020,"cited_by_count":24},{"year":2019,"cited_by_count":19},{"year":2018,"cited_by_count":20},{"year":2017,"cited_by_count":21},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":20},{"year":2014,"cited_by_count":24},{"year":2013,"cited_by_count":13},{"year":2012,"cited_by_count":10}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
