{"id":"https://openalex.org/W32775613","doi":"https://doi.org/10.1007/978-3-322-97043-5_5","title":"Die Rolle von Public Relations im System des normativen und strategischen Managements","display_name":"Die Rolle von Public Relations im System des normativen und strategischen Managements","publication_year":1994,"publication_date":"1994-01-01","ids":{"openalex":"https://openalex.org/W32775613","doi":"https://doi.org/10.1007/978-3-322-97043-5_5","mag":"32775613"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-97043-5_5","doi":"https://doi.org/10.1007/978-3-322-97043-5_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-97043-5_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Normative Aspekte der Public Relations","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2486803877","display_name":"Normative Aspekte der Public Relations"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018163350","display_name":"G\u00fcnther Haedrich","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"G\u00fcnther Haedrich","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5018163350"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.0234657,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"91","last_page":"107"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.8730000257492065,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.8730000257492065,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.08969999849796295,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":1.0},{"id":"https://openalex.org/keywords/normative-management","display_name":"normative management","score":0.9359999895095825},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.9990000128746033},{"id":"https://openalex.org/keywords/values","display_name":"values","score":0.8209999799728394},{"id":"https://openalex.org/keywords/attitudes","display_name":"attitudes","score":0.9459999799728394},{"id":"https://openalex.org/keywords/rokeach","display_name":"Rokeach","score":0.6759999990463257},{"id":"https://openalex.org/keywords/organizational-values","display_name":"organizational values","score":0.4860000014305115},{"id":"https://openalex.org/keywords/management-systems","display_name":"management systems","score":0.3700000047683716}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6238344311714172},{"id":"https://openalex.org/C29456083","wikidata":"https://www.wikidata.org/wiki/Q1221899","display_name":"Gynecology","level":1,"score":0.35603877902030945},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.34441137313842773},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.19422674179077148},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07597413659095764}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-97043-5_5","doi":"https://doi.org/10.1007/978-3-322-97043-5_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-97043-5_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Normative Aspekte der Public Relations","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/10","score":0.41999998688697815,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W147104293","https://openalex.org/W350812706","https://openalex.org/W636127047","https://openalex.org/W643971155","https://openalex.org/W1524550358","https://openalex.org/W1674060650","https://openalex.org/W2012669847","https://openalex.org/W2028436159","https://openalex.org/W2062571617","https://openalex.org/W2075416290","https://openalex.org/W2102487455","https://openalex.org/W2111964893","https://openalex.org/W2193240007","https://openalex.org/W2478260882","https://openalex.org/W2586587661","https://openalex.org/W4246517034"],"related_works":["https://openalex.org/W2144156602","https://openalex.org/W173420553","https://openalex.org/W4232842878","https://openalex.org/W19080324","https://openalex.org/W2495220154","https://openalex.org/W2479292547","https://openalex.org/W2500880706","https://openalex.org/W2888585412","https://openalex.org/W3141778587","https://openalex.org/W2254124028"],"abstract_inverted_index":{"Werte":[0,30],"k\u00f6nnen":[1],"aufgefa\u00dft":[2],"werden":[3],"als":[4],"\u00fcbergeordnete":[5],"Zielvorstellungen,":[6],"die":[7],"eine":[8],"Leit-":[9],"und":[10,35],"Orientierungsfunktion":[11],"haben":[12],"f\u00fcr":[13,21],"Individuen,":[14],"aber":[15],"auch":[16],"fir":[17],"Gruppen,":[18],"Organisationen,":[19],"u.U.":[20,61],"ganze":[22],"Kulturen.":[23],"Der":[24],"Psychologe":[25],"Rokeach":[26,51],"stellt":[27],"fest,":[28],"da\u00df":[29],"(\u201evalues\u201c)":[31],"relativ":[32],"wenige,":[33],"\u00fcberschaubare":[34],"generell":[36],"g\u00fcltige":[37],"Leitlinien":[38],"des":[39],"Verhaltens":[40],"darstellen,":[41],"w\u00e4hrend":[42],"daraus":[43],"abgeleitete":[44],"Einstellungen":[45,64],"(\u201eattitudes\u201c)":[46],"objektspezifischer":[47],"Natur":[48],"sind":[49],"(vgl.":[50],"1973);":[52],"auf":[53],"einer":[54],"sehr":[55],"begrenzten":[56],"Anzahl":[57],"von":[58],"Werten":[59],"bauen":[60],"zahlreiche":[62],"verschiedenartige":[63],"auf.":[65]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}