{"id":"https://openalex.org/W32675077","doi":null,"title":"South African marketing and communication agencies\u2019 understanding of integrated communication (IC) : a true reflection of the concept?","display_name":"South African marketing and communication agencies\u2019 understanding of integrated communication (IC) : a true reflection of the concept?","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W32675077","mag":"32675077"},"language":"en","primary_location":{"id":"pmh:oai:repository.up.ac.za:2263/17444","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/17444","pdf_url":"https://repository.up.ac.za/bitstreams/472e4834-40fe-4b40-b2e2-9855c4ac2b1a/download","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.up.ac.za/bitstreams/472e4834-40fe-4b40-b2e2-9855c4ac2b1a/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019080198","display_name":"Ilse Niemann\u2010Struweg","orcid":"https://orcid.org/0000-0002-1448-5286","observed_orcids":["https://orcid.org/0000-0002-1448-5286"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ilse Niemann\u2010Struweg","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1448-5286","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5032710362","display_name":"Ansk\u00e9 F. Grobler","orcid":"https://orcid.org/0000-0002-0361-7239","observed_orcids":["https://orcid.org/0000-0002-0361-7239"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Ansk\u00e9 F. Grobler","raw_affiliation_strings":["University of Pretoria"],"raw_orcid":"https://orcid.org/0000-0002-0361-7239","affiliations":[{"raw_affiliation_string":"University of Pretoria","institution_ids":["https://openalex.org/I69552723"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7416,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.89231403,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"1","first_page":"1","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-communication","display_name":"integrated communication","score":0.9990000128746033},{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.9750000238418579},{"id":"https://openalex.org/keywords/marketing-agencies","display_name":"marketing agencies","score":0.7680000066757202},{"id":"https://openalex.org/keywords/communication-agencies","display_name":"communication agencies","score":0.9750000238418579},{"id":"https://openalex.org/keywords/concept-definition","display_name":"concept definition","score":0.48100000619888306},{"id":"https://openalex.org/keywords/implementation-barriers","display_name":"implementation barriers","score":0.7789999842643738},{"id":"https://openalex.org/keywords/south-africa","display_name":"South Africa","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.698946475982666},{"id":"https://openalex.org/C2776050585","wikidata":"https://www.wikidata.org/wiki/Q7439360","display_name":"Scrutiny","level":2,"score":0.5480343699455261},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.5198979377746582},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.4913546144962311},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4132170081138611},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38796836137771606},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.38513773679733276},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36938929557800293},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25319162011146545},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21113979816436768},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.16022560000419617},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.10289767384529114},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:repository.up.ac.za:2263/17444","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/17444","pdf_url":"https://repository.up.ac.za/bitstreams/472e4834-40fe-4b40-b2e2-9855c4ac2b1a/download","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.999.6994","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.999.6994","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://repository.up.ac.za/bitstream/handle/2263/17444/NiemannStruweg_South%282011%29.pdf%3Bjsessionid%3DB38B6BF3540FC0119B49C19A3601425D?sequence%3D1","raw_type":"text"},{"id":"mag:32675077","doi":null,"is_oa":false,"landing_page_url":"https://www.prismjournal.org/fileadmin/8_1/Niemann-Struweg_Grobler.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S42738306","display_name":"PRism","issn_l":"1448-4404","issn":["1448-4404"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"PRism","raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.up.ac.za:2263/17444","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/17444","pdf_url":"https://repository.up.ac.za/bitstreams/472e4834-40fe-4b40-b2e2-9855c4ac2b1a/download","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G4171860445","display_name":"From cells to complex syndromes: using networks to understand heterogeneity in TDP-related frontotemporal degeneration and aging","funder_award_id":"P01AG066597","funder_id":"https://openalex.org/F4320337337","funder_display_name":"National Institute on Aging"},{"id":"https://openalex.org/G7188145148","display_name":"Microscopic and Large-Scale Networks of Molecular Pathology in Frontotemporal Lobar Degeneration","funder_award_id":"R01NS109260","funder_id":"https://openalex.org/F4320337359","funder_display_name":"National Institute of Neurological Disorders and Stroke"}],"funders":[{"id":"https://openalex.org/F4320337337","display_name":"National Institute on Aging","ror":"https://ror.org/049v75w11"},{"id":"https://openalex.org/F4320337359","display_name":"National Institute of Neurological Disorders and Stroke","ror":"https://ror.org/01s5ya894"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W32675077.pdf","grobid_xml":"https://content.openalex.org/works/W32675077.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W62295251","https://openalex.org/W118787950","https://openalex.org/W167111318","https://openalex.org/W263144995","https://openalex.org/W265718989","https://openalex.org/W331529635","https://openalex.org/W577989950","https://openalex.org/W607426395","https://openalex.org/W620882401","https://openalex.org/W626609860","https://openalex.org/W643851815","https://openalex.org/W650225399","https://openalex.org/W1521414240","https://openalex.org/W1524330738","https://openalex.org/W1546514691","https://openalex.org/W1549125931","https://openalex.org/W1558373857","https://openalex.org/W1568961874","https://openalex.org/W1964015308","https://openalex.org/W1964973566","https://openalex.org/W1965516070","https://openalex.org/W1982907685","https://openalex.org/W2006468167","https://openalex.org/W2019585945","https://openalex.org/W2025853556","https://openalex.org/W2055383984","https://openalex.org/W2079385095","https://openalex.org/W2087130250","https://openalex.org/W2110053922","https://openalex.org/W2121001699","https://openalex.org/W2151540432","https://openalex.org/W2244827983","https://openalex.org/W2395047117","https://openalex.org/W2463391193"],"related_works":["https://openalex.org/W7099541497","https://openalex.org/W1557337373","https://openalex.org/W1530809297","https://openalex.org/W62295251","https://openalex.org/W796078656","https://openalex.org/W297259703","https://openalex.org/W2037650716","https://openalex.org/W7061214105","https://openalex.org/W2560481655","https://openalex.org/W2110053922"],"abstract_inverted_index":{"After":[0],"almost":[1],"20":[2],"years":[3],"of":[4,13,25,50,61,71,84,92,119,122],"existence":[5],"an":[6],"agreement":[7],"on":[8],"the":[9,23,39,47,55,62,105,120,132,140],"definition":[10],"and":[11,21,69,79,109,136],"scope":[12],"integrated":[14,43,51,72,93],"communication":[15,44,53,73,94,110],"(IC)":[16,45,95],"has":[17],"not":[18],"been":[19],"reached,":[20],"furthermore,":[22],"concept":[24,121],"IC":[26,127],"is":[27,46],"still":[28],"seen":[29],"as":[30,96],"difficult":[31],"to":[32,76,86,115,124],"implement.":[33],"The":[34],"authors":[35],"argue":[36],"that":[37],"in":[38,112,131],"stakeholder-centric":[40],"twenty-first":[41],"century,":[42],"evolved":[48],"offspring":[49],"marketing":[52,108],"(IMC),":[54],"no":[56],"longer":[57],"valid":[58],"customer":[59],"focus":[60],"twentieth":[63],"century.":[64],"For":[65],"this":[66],"reason,":[67],"definitions":[68],"assumptions":[70],"were":[74,102],"subjected":[75],"critical":[77],"scrutiny":[78],"divided":[80],"into":[81],"four":[82],"eras":[83],"evolution":[85],"arrive":[87],"at":[88],"a":[89,97],"clear":[90],"understanding":[91,118],"concept.":[98],"Qualitative":[99],"in-depth":[100],"interviews":[101],"conducted":[103],"with":[104],"top":[106],"10":[107],"agencies":[111],"South":[113,133],"Africa":[114],"determine":[116],"their":[117],"IC;":[123],"assess":[125],"if":[126,137],"principles":[128],"are":[129],"implemented":[130],"African":[134],"marketplace;":[135],"not,":[138],"what":[139],"barriers":[141],"preventing":[142],"them":[143],"from":[144],"doing":[145],"so":[146],"are.":[147]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}