{"id":"https://openalex.org/W32377186","doi":null,"title":"Sperber and Wilson's Relevance Theory and its applicability to advertising discourse: Evidence from British press advertisements","display_name":"Sperber and Wilson's Relevance Theory and its applicability to advertising discourse: Evidence from British press advertisements","publication_year":2000,"publication_date":"2000-01-01","ids":{"openalex":"https://openalex.org/W32377186","mag":"32377186"},"language":"en","primary_location":{"id":"pmh:oai:dialnet.unirioja.es:ART0000000714","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=638050","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos, ISSN 0210-6124, Vol. 22, N\u00ba 2, 2000, pags. 37-50","raw_type":"text (article)"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=638050","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002372298","display_name":"Francisco Javier D\u00edaz-P\u00e9rez","orcid":"https://orcid.org/0000-0001-6772-0852","observed_orcids":["https://orcid.org/0000-0001-6772-0852"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Francisco Javier D\u00edaz-P\u00e9rez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6772-0852","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5002372298"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.01399897,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"22","issue":"2","first_page":"37","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.007600000128149986,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10034","display_name":"Syntax, Semantics, Linguistic Variation","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relevance-theory","display_name":"relevance theory","score":0.9700000286102295},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.9480000138282776},{"id":"https://openalex.org/keywords/sperber-and-wilson","display_name":"Sperber and Wilson","score":0.8220000267028809},{"id":"https://openalex.org/keywords/linguistic-devices","display_name":"linguistic devices","score":0.7559999823570251},{"id":"https://openalex.org/keywords/reader-attention","display_name":"reader attention","score":0.9049999713897705},{"id":"https://openalex.org/keywords/memory-retention","display_name":"memory retention","score":0.6919999718666077},{"id":"https://openalex.org/keywords/contextual-effects","display_name":"contextual effects","score":0.7950000166893005},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.3370000123977661}],"concepts":[{"id":"https://openalex.org/C2776802673","wikidata":"https://www.wikidata.org/wiki/Q1548396","display_name":"Relevance theory","level":3,"score":0.8588244915008545},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.7461668252944946},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6876412630081177},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.6358058452606201},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5705448985099792},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.373704195022583},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.3577338457107544},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34896811842918396},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16472142934799194},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11248642206192017},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.10089755058288574},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.08508318662643433},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08021456003189087},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dialnet.unirioja.es:ART0000000714","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=638050","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos, ISSN 0210-6124, Vol. 22, N\u00ba 2, 2000, pags. 37-50","raw_type":"text (article)"},{"id":"mag:32377186","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=638050","pdf_url":null,"source":{"id":"https://openalex.org/S4306503704","display_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos","issn_l":"0210-6124","issn":["0210-6124","1989-6840"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","russia-white-list-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos","raw_type":null}],"best_oa_location":{"id":"mag:32377186","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=638050","pdf_url":null,"source":{"id":"https://openalex.org/S4306503704","display_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos","issn_l":"0210-6124","issn":["0210-6124","1989-6840"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","russia-white-list-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Atlantis: Revista de la Asociaci\u00f3n Espa\u00f1ola de Estudios Anglo-Norteamericanos","raw_type":null},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","score":0.6700000166893005,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W8314594","https://openalex.org/W47218471","https://openalex.org/W87204475","https://openalex.org/W357660847","https://openalex.org/W1517598104","https://openalex.org/W1969787028","https://openalex.org/W1997364978","https://openalex.org/W2004821259","https://openalex.org/W2047301593","https://openalex.org/W2058798001","https://openalex.org/W2079730890","https://openalex.org/W2087072077","https://openalex.org/W2111821028","https://openalex.org/W2133877782","https://openalex.org/W2264742718"],"related_works":["https://openalex.org/W2364191953","https://openalex.org/W918539809","https://openalex.org/W2374980583","https://openalex.org/W2037213587","https://openalex.org/W2358898194","https://openalex.org/W2386623876","https://openalex.org/W7019771200","https://openalex.org/W2355469570","https://openalex.org/W2391405095","https://openalex.org/W58807723"],"abstract_inverted_index":{"This":[0],"paper":[1],"aims":[2],"to":[3,13,36,66],"analyse":[4],"the":[5,20,23,41,46,51,71,84,91],"applicability":[6],"of":[7,19,22,32,40,45,48],"Sperber":[8],"and":[9,53,69,96],"Wilson's":[10],"relevance":[11],"theory":[12,25],"advertising":[14],"discourse.":[15],"A":[16],"brief":[17],"presentation":[18],"principles":[21],"mentioned":[24],"will":[26],"be":[27],"followed":[28],"by":[29],"an":[30],"application":[31],"this":[33,82],"theoretical":[34],"framework":[35],"account":[37],"for":[38],"some":[39],"most":[42,56],"outstanding":[43],"characteristics":[44],"discourse":[47],"advertising.":[49],"Thus,":[50],"extralinguistic":[52],"linguistic":[54],"devices":[55],"recurrently":[57],"employed":[58],"in":[59,81,86],"advertisements":[60],"reveal":[61],"themselves":[62],"as":[63],"useful":[64],"means":[65],"(a)":[67],"attract":[68],"maintain":[70],"reader's":[72],"-":[73,77],"or":[74],"potential":[75],"purchaser's":[76],"attention,":[78],"(b)":[79],"fix":[80],"way":[83],"advertisement":[85],"his/her":[87],"memory,":[88],"(c)":[89],"associate":[90],"product":[92],"with":[93],"desirable":[94],"qualities,":[95],"(d)":[97],"produce":[98],"additional":[99],"contextual":[100],"effects.":[101]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2016-06-24T00:00:00"}