{"id":"https://openalex.org/W3217066569","doi":"https://doi.org/10.24912/jmk.v3i2.11903","title":"Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci","display_name":"Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci","publication_year":2021,"publication_date":"2021-04-08","ids":{"openalex":"https://openalex.org/W3217066569","doi":"https://doi.org/10.24912/jmk.v3i2.11903","mag":"3217066569"},"language":"en","primary_location":{"id":"doi:10.24912/jmk.v3i2.11903","doi":"https://doi.org/10.24912/jmk.v3i2.11903","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v3i2.11903","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/11903/7523","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/11903/7523","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Yohanna Yohanna","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yohanna Yohanna","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058942079","display_name":"Tommy Setiawan Ruslim","orcid":"https://orcid.org/0009-0001-7671-7724","observed_orcids":["https://orcid.org/0009-0001-7671-7724"]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tommy Setiawan Ruslim","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":3.9064,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.93589475,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"3","issue":"2","first_page":"569","last_page":"569"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9404000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9404000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.04670000076293945,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-satisfaction","display_name":"brand satisfaction","score":1.0},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/gucci","display_name":"Gucci","score":0.9779999852180481},{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.9070000052452087},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9100000262260437}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.717479944229126},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6006784439086914},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4737442433834076},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.4654330313205719},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4550415873527527},{"id":"https://openalex.org/C2987757206","wikidata":"https://www.wikidata.org/wiki/Q494735","display_name":"Statistical software","level":2,"score":0.42245370149612427},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.40323635935783386},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.36235398054122925},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.25342050194740295},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17069894075393677},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07002219557762146},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.05354893207550049},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmk.v3i2.11903","doi":"https://doi.org/10.24912/jmk.v3i2.11903","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v3i2.11903","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/11903/7523","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmk.v3i2.11903","doi":"https://doi.org/10.24912/jmk.v3i2.11903","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v3i2.11903","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/11903/7523","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3217066569.pdf","grobid_xml":"https://content.openalex.org/works/W3217066569.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W1497843627","https://openalex.org/W1569925815","https://openalex.org/W1587664098","https://openalex.org/W1624299646","https://openalex.org/W1970380220","https://openalex.org/W2030311184","https://openalex.org/W2050347192","https://openalex.org/W2058576971","https://openalex.org/W2059368615","https://openalex.org/W2115612291","https://openalex.org/W2130711665","https://openalex.org/W2132470305","https://openalex.org/W2159540584","https://openalex.org/W2175764802","https://openalex.org/W2181516867","https://openalex.org/W2184907604","https://openalex.org/W2296530951","https://openalex.org/W2337166856","https://openalex.org/W2743368151","https://openalex.org/W2954749008","https://openalex.org/W2964708450","https://openalex.org/W2965874690","https://openalex.org/W3012935827","https://openalex.org/W3144381469","https://openalex.org/W4400994702"],"related_works":["https://openalex.org/W4405225670","https://openalex.org/W7042538080","https://openalex.org/W4385422546","https://openalex.org/W3195604688","https://openalex.org/W4410797307","https://openalex.org/W3214913443","https://openalex.org/W6930636909","https://openalex.org/W2969744664","https://openalex.org/W3189504102","https://openalex.org/W3216063905"],"abstract_inverted_index":{"The":[0,26,57,105],"purpose":[1],"of":[2,23,70,88,101,107,207,225],"this":[3,30,62,108],"study":[4,31,109],"was":[5,37,96],"to":[6,39],"determine":[7],"whether":[8],"brand":[9,11,14,46,112,122,133,151,153,156,184,191,243,254,265],"love,":[10,152],"satisfaction,":[12,154],"and":[13,47,91,116,127,138],"trust":[15,134,157,266],"have":[16,48],"a":[17,125,136],"positive":[18,115,126,137],"influence":[19],"on":[20,119,130,141],"purchase":[21,120,131,142,162,252,263,274],"intention":[22,163],"Gucci":[24,45,55,185],"products.":[25],"sampling":[27],"technique":[28],"in":[29,61],"using":[32],"purposive":[33,174],"sampling.":[34,175],"This":[35],"questionnaire":[36],"distributed":[38],"115":[40,180],"respondents":[41],"who":[42],"know":[43],"the":[44,54,99],"at":[49],"least":[50],"one":[51],"product":[52],"from":[53],"brand.":[56],"research":[58,63],"method":[59],"used":[60],"is":[64],"validity":[65],"test,":[66,68,72,74,77,80,83,86,90],"reliability":[67],"sign":[69,206],"weight":[71],"multicollinearity":[73],"determination":[75],"coefficient":[76],"predictive":[78,215],"relevance":[79],"effect":[81,218],"size":[82],"path":[84,221],"coefficients":[85],"goodness":[87,224],"fit":[89],"hypothesis":[92],"testing.":[93],"Data":[94],"analysis":[95],"processed":[97],"with":[98],"help":[100],"SmartPLS":[102,236],"software":[103,235],"(v.3.3.2).":[104,237],"results":[106,118],"indicate":[110],"that":[111],"love":[113,244],"has":[114,124,135],"significant":[117,128,139],"intention,":[121,132,253,264],"satisfaction":[123,255],"result":[129,140],"intention.":[143,275],"Tujuan":[144],"penelitian":[145,171,194,198,239],"ini":[146,172,177,199,240],"adalah":[147,200],"untuk":[148],"mengetahui":[149,183],"apakah":[150],"dan":[155,186,227,249,260,271],"memiliki":[158,245,256,267],"pengaruh":[159],"positif":[160,248,259,270],"terhadap":[161,251,262,273],"pada":[164,197],"produk":[165,189],"Gucci.":[166,192],"Teknik":[167],"pengambilan":[168],"sampel":[169],"dalam":[170],"menggunakan":[173],"Kuesioner":[176],"disebarkan":[178],"kepada":[179],"responden":[181],"yang":[182,195,247,258,269],"setidaknya":[187],"memilikisatu":[188],"dari":[190],"Metode":[193],"digunakan":[196],"uji":[201,203,205,209,211,214,217,220,223],"validitas,":[202],"reliabilitas,":[204],"weight,":[208],"multikolinearitas,":[210],"koefisien":[212],"determinasi,":[213],"relevance,":[216],"size,":[219],"coefficients,":[222],"fit,":[226],"pengujian":[228],"hipotesis.":[229],"Analisis":[230],"data":[231],"diolah":[232],"dengan":[233],"bantuan":[234],"Hasil":[238],"menunjukkan":[241],"bahwa":[242],"hasil":[246,257,268],"signifikan":[250,261,272]},"counts_by_year":[{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-12-06T00:00:00"}