{"id":"https://openalex.org/W3215698559","doi":"https://doi.org/10.1108/apjml-06-2021-0421","title":"Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform","display_name":"Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform","publication_year":2021,"publication_date":"2021-11-30","ids":{"openalex":"https://openalex.org/W3215698559","doi":"https://doi.org/10.1108/apjml-06-2021-0421","mag":"3215698559"},"language":"en","primary_location":{"id":"doi:10.1108/apjml-06-2021-0421","doi":"https://doi.org/10.1108/apjml-06-2021-0421","is_oa":false,"landing_page_url":"https://doi.org/10.1108/apjml-06-2021-0421","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100432832","display_name":"Xiaojing Zhang","orcid":"https://orcid.org/0000-0002-3952-4907","observed_orcids":["https://orcid.org/0000-0002-3952-4907"]},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaojing Zhang","raw_affiliation_strings":["Southeast University, Nanjing, China"],"raw_orcid":"https://orcid.org/0000-0002-3952-4907","affiliations":[{"raw_affiliation_string":"Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081737923","display_name":"Yulin Zhang","orcid":"https://orcid.org/0000-0003-3732-9291","observed_orcids":["https://orcid.org/0000-0003-3732-9291"]},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yulin Zhang","raw_affiliation_strings":["Southeast University, Nanjing, China"],"raw_orcid":"https://orcid.org/0000-0003-3732-9291","affiliations":[{"raw_affiliation_string":"Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I76569877"],"apc_list":null,"apc_paid":null,"fwci":0.9682,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.75603589,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"34","issue":"9","first_page":"1976","last_page":"2006"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.6807000041007996,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.6807000041007996,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.1615999937057495,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.12399999797344208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/referral-reward-programs","display_name":"referral reward programs","score":0.9950000047683716},{"id":"https://openalex.org/keywords/altruism","display_name":"altruism","score":0.7329999804496765},{"id":"https://openalex.org/keywords/cashback","display_name":"cashback","score":0.6299999952316284},{"id":"https://openalex.org/keywords/stackelberg-game","display_name":"Stackelberg game","score":0.8610000014305115},{"id":"https://openalex.org/keywords/commission-fees","display_name":"commission fees","score":0.6949999928474426},{"id":"https://openalex.org/keywords/referral-marketing","display_name":"referral marketing","score":0.3799999952316284}],"concepts":[{"id":"https://openalex.org/C2780279448","wikidata":"https://www.wikidata.org/wiki/Q2559380","display_name":"Altruism (biology)","level":2,"score":0.8272677659988403},{"id":"https://openalex.org/C2776135927","wikidata":"https://www.wikidata.org/wiki/Q5242559","display_name":"Referral","level":2,"score":0.6712801456451416},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5333371758460999},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.5142723917961121},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4823038578033447},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4599345028400421},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4565467834472656},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37417280673980713},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3294616639614105},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.25966209173202515},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.19719159603118896},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.15529748797416687},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.13834148645401},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/apjml-06-2021-0421","doi":"https://doi.org/10.1108/apjml-06-2021-0421","is_oa":false,"landing_page_url":"https://doi.org/10.1108/apjml-06-2021-0421","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W1579363129","https://openalex.org/W1841590475","https://openalex.org/W1968221988","https://openalex.org/W1970878291","https://openalex.org/W1971526329","https://openalex.org/W2002427784","https://openalex.org/W2012525563","https://openalex.org/W2019659717","https://openalex.org/W2025517427","https://openalex.org/W2035397865","https://openalex.org/W2048108092","https://openalex.org/W2058409243","https://openalex.org/W2058412778","https://openalex.org/W2066286850","https://openalex.org/W2075296928","https://openalex.org/W2079972814","https://openalex.org/W2084217477","https://openalex.org/W2085590968","https://openalex.org/W2085852514","https://openalex.org/W2096341672","https://openalex.org/W2109469951","https://openalex.org/W2110665505","https://openalex.org/W2111312199","https://openalex.org/W2112242481","https://openalex.org/W2124038781","https://openalex.org/W2137607454","https://openalex.org/W2143098196","https://openalex.org/W2145509563","https://openalex.org/W2147813589","https://openalex.org/W2151270679","https://openalex.org/W2160118361","https://openalex.org/W2165324080","https://openalex.org/W2179118818","https://openalex.org/W2210603527","https://openalex.org/W2406741708","https://openalex.org/W2472832931","https://openalex.org/W2477418714","https://openalex.org/W2523605643","https://openalex.org/W2540511420","https://openalex.org/W2551357647","https://openalex.org/W2578977314","https://openalex.org/W2600332864","https://openalex.org/W2606147812","https://openalex.org/W2734912666","https://openalex.org/W2740731669","https://openalex.org/W2761816695","https://openalex.org/W2883501670","https://openalex.org/W2884213119","https://openalex.org/W2890858606","https://openalex.org/W2901976619","https://openalex.org/W2912098756","https://openalex.org/W2914890086","https://openalex.org/W2920835665","https://openalex.org/W2965840470","https://openalex.org/W2970619462","https://openalex.org/W2979768043","https://openalex.org/W2995848219","https://openalex.org/W2997637336","https://openalex.org/W3009053523","https://openalex.org/W3025116266","https://openalex.org/W3034523064","https://openalex.org/W3036149069","https://openalex.org/W3039661139","https://openalex.org/W3089794748","https://openalex.org/W3133810903","https://openalex.org/W3168873350","https://openalex.org/W4248869758","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2019659717","https://openalex.org/W4386544174","https://openalex.org/W4410841487","https://openalex.org/W7131226810","https://openalex.org/W2890858606","https://openalex.org/W7065704595","https://openalex.org/W3122393733","https://openalex.org/W4391884226","https://openalex.org/W2809666617","https://openalex.org/W2486739835"],"abstract_inverted_index":{"Purpose":[0],"This":[1,137,185],"study":[2,138,151],"highlights":[3],"the":[4,23,51,60,70,79,94,97,101,108,114,127,132,200,218,224,229,237,243,246,257,261],"effect":[5],"of":[6,96,179,202],"an":[7,16,203,233],"inductee's":[8,52,98,204],"altruism":[9,53,133],"on":[10,15,93,140,213],"referral":[11,27,192,196,248,252],"reward":[12,28,78,83,193,197,249,253],"programs":[13],"(RRPs)":[14],"online":[17],"shopping":[18,215],"guide":[19,216],"platform":[20,102,115,225],"to":[21,77,105,226,260],"determine":[22],"optimal":[24,61,76,247],"RRP":[25,62,212],"and":[26,33,48,86,123,195,210,239,251,263],"allocation":[29,198,254],"under":[30,72],"a":[31,40,44,55,141,160,166,173,208,214],"Cashback":[32,209],"Referral":[34,211],"RRP.":[35],"Design/methodology/approach":[36],"The":[37,66],"authors":[38,67,219,244],"consider":[39],"Stackelberg":[41],"game":[42],"with":[43],"platform,":[45,217],"seller,":[46],"inductor":[47,80,85,238,262],"inductee,":[49],"where":[50,144],"plays":[54],"vital":[56],"role":[57],"in":[58,63,121,162,175,228],"determining":[59],"equilibrium.":[64],"Findings":[65],"show":[68,245],"that":[69,112],"conditions":[71,222],"which":[73,163,176],"it":[74],"is":[75,103],"only":[81],"or":[82,90,172],"both":[84,177],"inductee":[87,240],"are":[88],"equal":[89,234],"unequal":[91],"depending":[92],"degree":[95],"altruism.":[99,205],"Suppose":[100],"unable":[104],"dynamically":[106],"decide":[107],"commission":[109],"fee.":[110],"In":[111,207],"case,":[113],"may":[116],"not":[117,171],"always":[118],"be":[119],"involved":[120],"RRPs":[122,230],"will":[124],"gradually":[125],"reduce":[126],"rewards":[128],"for":[129,223,236],"inductees":[130],"as":[131,159],"increases.":[134],"Research":[135],"limitations/implications":[136],"focuses":[139],"free-to-consumers":[142],"model":[143,161,174],"sellers":[145,169],"pay":[146,165,181],"membership":[147],"fees.":[148,182],"Thus,":[149],"this":[150],"has":[152],"limitations":[153],"regarding":[154],"other":[155],"pricing":[156],"schemes":[157],"such":[158],"consumers":[164],"fee":[167],"while":[168],"do":[170],"types":[178],"users":[180],"Practical":[183],"implications":[184],"analytical":[186],"work":[187],"can":[188],"help":[189],"platforms":[190],"optimize":[191],"strategies":[194],"considering":[199],"influence":[201],"Originality/value":[206],"provide":[220],"applicable":[221],"involve":[227],"when":[231,255],"rewarding":[232],"bonus":[235],"first.":[241],"Further,":[242],"strategy":[250],"giving":[256],"different":[258],"bonuses":[259],"inductee.":[264]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-12-06T00:00:00"}
