{"id":"https://openalex.org/W3215087770","doi":"https://doi.org/10.24912/jmk.v2i2.7946","title":"Pengaruh Social Media Marketing Dan Trust Terhadap Minat Menggunakan Gopay Di Jakarta","display_name":"Pengaruh Social Media Marketing Dan Trust Terhadap Minat Menggunakan Gopay Di Jakarta","publication_year":2020,"publication_date":"2020-05-20","ids":{"openalex":"https://openalex.org/W3215087770","doi":"https://doi.org/10.24912/jmk.v2i2.7946","mag":"3215087770"},"language":"en","primary_location":{"id":"doi:10.24912/jmk.v2i2.7946","doi":"https://doi.org/10.24912/jmk.v2i2.7946","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v2i2.7946","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/7946/5345","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/7946/5345","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055899310","display_name":"Christian Ponarwan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Christian Ponarwan","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086053354","display_name":"Miharni Tjokrosaputro","orcid":"https://orcid.org/0009-0003-6209-6837","observed_orcids":["https://orcid.org/0009-0003-6209-6837"]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Miharni Tjokrosaputro","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":0.3846,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.70570141,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"2","first_page":"520","last_page":"520"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7681000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7681000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.1597999930381775,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.05860000103712082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9929999709129333},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9919999837875366},{"id":"https://openalex.org/keywords/gopay","display_name":"GoPay","score":0.7310000061988831},{"id":"https://openalex.org/keywords/digital-wallet-adoption","display_name":"digital wallet adoption","score":0.6430000066757202},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6520000100135803},{"id":"https://openalex.org/keywords/mobile-payment","display_name":"mobile payment","score":0.527999997138977},{"id":"https://openalex.org/keywords/jakarta","display_name":"Jakarta","score":0.8059999942779541}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.585299551486969},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5814439654350281},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5304469466209412},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.44502708315849304},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2513529062271118},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmk.v2i2.7946","doi":"https://doi.org/10.24912/jmk.v2i2.7946","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v2i2.7946","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/7946/5345","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmk.v2i2.7946","doi":"https://doi.org/10.24912/jmk.v2i2.7946","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmk.v2i2.7946","pdf_url":"https://journal.untar.ac.id/index.php/JMDK/article/download/7946/5345","source":{"id":"https://openalex.org/S4210176521","display_name":"Jurnal Manajerial Dan Kewirausahaan","issn_l":"2657-0025","issn":["2657-0025"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajerial Dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3215087770.pdf","grobid_xml":"https://content.openalex.org/works/W3215087770.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W1553821517","https://openalex.org/W1987977328","https://openalex.org/W2029485242","https://openalex.org/W2071460053","https://openalex.org/W2094760913","https://openalex.org/W2180053943","https://openalex.org/W2367782318","https://openalex.org/W2790492626","https://openalex.org/W2896162872","https://openalex.org/W2971001861","https://openalex.org/W4300068396","https://openalex.org/W6996502359","https://openalex.org/W7020031218","https://openalex.org/W7033989074"],"related_works":["https://openalex.org/W4391455663","https://openalex.org/W7221260843","https://openalex.org/W7132177449","https://openalex.org/W4401963584","https://openalex.org/W3114034675","https://openalex.org/W4385384585","https://openalex.org/W3033411629","https://openalex.org/W4213434236","https://openalex.org/W3120826992","https://openalex.org/W3022730707"],"abstract_inverted_index":{"The":[0,38,67],"purpose":[1],"of":[2,95],"this":[3,41,58],"study":[4,42,59],"is":[5,30,160],"to":[6,166,175],"empirically":[7],"test":[8],"whether":[9],"social":[10,96,140,171],"media":[11,97,141,172,190,269,310,334],"marketing":[12,98,142,168],"and":[13,62,105,122,133,144,173],"consumer":[14,101,145,177],"confidence":[15,102,146],"have":[16],"an":[17],"influence":[18,135],"on":[19,148,156],"the":[20,51,72,114,137,149],"interest":[21,107,150],"in":[22,25,40,50,57,136,151],"using":[23,113,152],"Gopay":[24,45,49,153,163,200,220,224,320,327],"Jakarta.":[26,202],"This":[27,76],"research":[28,36,77],"method":[29],"quantitative":[31],"research,":[32],"with":[33],"cross":[34,212],"sectional":[35],"design.":[37],"subjects":[39],"were":[43,60,65],"active":[44],"users":[46],"who":[47],"used":[48],"last":[52],"1-3":[53,226],"months.":[54],"Respondents":[55],"collected":[56],"255":[61,236],"only":[63],"244":[64,239],"valid.":[66,241],"sample":[68],"selection":[69],"technique":[70],"uses":[71,79],"convenience":[73,247],"sampling":[74],"method.":[75],"instrument":[78],"a":[80,131],"questionnaire":[81,89],"that":[82,128,162],"was":[83,130],"polled":[84],"through":[85,170],"Google":[86],"Form.":[87],"Each":[88],"statement":[90],"contains":[91],"indicator":[92],"items":[93],"consisting":[94],"(8":[99,271],"items),":[100,104],"(5":[103,108,275,280],"buying":[106],"items).":[109],"Statements":[110],"are":[111],"measured":[112],"Likert":[115,286],"Scale":[116],"1-4":[117,287],"where":[118],"1":[119,290],"(strongly":[120,124],"disagree)":[121],"4":[123,295],"agree).The":[125],"results":[126],"showed":[127],"there":[129],"positive":[132],"significant":[134],"relationship":[138],"between":[139],"(X1)":[143,312],"(X2)":[147,316],"(Y).":[154,321],"Based":[155],"these":[157],"results,":[158],"it":[159],"hoped":[161],"will":[164],"continue":[165,174],"develop":[167],"activities":[169],"maintain":[176],"trust.":[178],"Tujuan":[179],"dari":[180,267],"penelitian":[181,204,207,211,216,233,250],"ini":[182,205,217,234,251],"adalah":[183,206,218,235],"untuk":[184],"menguji":[185],"secara":[186],"empiris":[187],"apakah":[188],"pemasaran":[189,268,309,332],"sosial":[191,270,311,335],"dan":[192,237,277,294,304,313,336],"kepercayaan":[193,273,314,339],"konsumen":[194,274,315],"memiliki":[195],"pengaruh":[196,302],"terhadap":[197],"minat":[198,278,318],"menggunakan":[199,223,245,252,284,319],"di":[201,288],"Metode":[203],"kuantitatif,":[208],"dengan":[209],"desain":[210],"sectional.":[213],"Subjek":[214],"dalam":[215,225,232,306],"pengguna":[219],"aktif":[221],"yang":[222,230,240,254,265],"bulan":[227],"terakhir.":[228],"Responden":[229],"dikumpulkan":[231],"hanya":[238],"Teknik":[242],"pemilihan":[243],"sampel":[244],"metode":[246],"sampling.":[248],"Instrumen":[249],"kuesioner":[253,261],"disurvei":[255],"melalui":[256,333],"Formulir":[257],"Google.":[258],"Setiap":[259],"pernyataan":[260],"berisi":[262],"item":[263],"indikator":[264],"terdiri":[266],"item),":[272,276],"beli":[279],"item).":[281],"Pernyataan":[282],"diukur":[283],"Skala":[285],"mana":[289],"(sangat":[291,296],"tidak":[292],"setuju)":[293,297],".Hasil":[298],"menunjukkan":[299],"bahwa":[300,326],"ada":[301],"positif":[303],"signifikan":[305],"hubungan":[307],"antara":[308],"tentang":[317],"Berdasarkan":[322],"hasil":[323],"ini,":[324],"diharapkan":[325],"akan":[328],"terus":[329,337],"mengembangkan":[330],"kegiatan":[331],"mempertahankan":[338],"konsumen.":[340]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2021-12-06T00:00:00"}
