{"id":"https://openalex.org/W3214830109","doi":"https://doi.org/10.35940/ijeat.f9299.088619","title":"Marketing Communications as a Factor of Sustainable Development","display_name":"Marketing Communications as a Factor of Sustainable Development","publication_year":2019,"publication_date":"2019-08-30","ids":{"openalex":"https://openalex.org/W3214830109","doi":"https://doi.org/10.35940/ijeat.f9299.088619","mag":"3214830109"},"language":"en","primary_location":{"id":"doi:10.35940/ijeat.f9299.088619","doi":"https://doi.org/10.35940/ijeat.f9299.088619","is_oa":true,"landing_page_url":"https://doi.org/10.35940/ijeat.f9299.088619","pdf_url":null,"source":{"id":"https://openalex.org/S4210210796","display_name":"International Journal of Engineering and Advanced Technology","issn_l":"2249-8958","issn":["2249-8958"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering and Advanced Technology","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35940/ijeat.f9299.088619","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064825538","display_name":"Olha Kopytko","orcid":"https://orcid.org/0000-0001-8788-3464","observed_orcids":["https://orcid.org/0000-0001-8788-3464"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Olha Kopytko*","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069971377","display_name":"Volodymyr Lagodiienko","orcid":"https://orcid.org/0000-0001-9768-5488","observed_orcids":["https://orcid.org/0000-0001-9768-5488"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Volodymyr Lagodiienko","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080508215","display_name":"V\u043el\u043edymyr Falovych","orcid":"https://orcid.org/0000-0002-5784-0233","observed_orcids":["https://orcid.org/0000-0002-5784-0233"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Volodymyr Falovych","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031098230","display_name":"Li Tchon","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Li Tchon","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084700733","display_name":"\u041e. \u0421. \u0414\u043e\u0432\u0433\u0443\u043d\u044c","orcid":"https://orcid.org/0000-0003-4317-0715","observed_orcids":["https://orcid.org/0000-0003-4317-0715"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Oksana Dovhun","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5053158439","display_name":"Mariia Litvynenko","orcid":"https://orcid.org/0000-0002-7422-8302","observed_orcids":["https://orcid.org/0000-0002-7422-8302"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mariia Litvynenko","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0586,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.85751332,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"8","issue":"6","first_page":"3305","last_page":"3309"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.8519999980926514},{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.8349999785423279},{"id":"https://openalex.org/keywords/sustainable-development","display_name":"sustainable development","score":0.9760000109672546},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9430000185966492},{"id":"https://openalex.org/keywords/business-partnerships","display_name":"business partnerships","score":0.5249999761581421},{"id":"https://openalex.org/keywords/economic-crisis","display_name":"economic crisis","score":0.6539999842643738},{"id":"https://openalex.org/keywords/marketing-technology","display_name":"marketing technology","score":0.40700000524520874}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7215784192085266},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.6514449119567871},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6120286583900452},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5095775127410889},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4580582082271576},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.41052016615867615},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.34338778257369995},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1501024067401886},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.07358014583587646}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35940/ijeat.f9299.088619","doi":"https://doi.org/10.35940/ijeat.f9299.088619","is_oa":true,"landing_page_url":"https://doi.org/10.35940/ijeat.f9299.088619","pdf_url":null,"source":{"id":"https://openalex.org/S4210210796","display_name":"International Journal of Engineering and Advanced Technology","issn_l":"2249-8958","issn":["2249-8958"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering and Advanced Technology","raw_type":"journal-article"},{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/59549","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/59549","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/a3f8e330-17bd-4f0d-8aea-a2b0a60c5b2d/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.35940/ijeat.f9299.088619","doi":"https://doi.org/10.35940/ijeat.f9299.088619","is_oa":true,"landing_page_url":"https://doi.org/10.35940/ijeat.f9299.088619","pdf_url":null,"source":{"id":"https://openalex.org/S4210210796","display_name":"International Journal of Engineering and Advanced Technology","issn_l":"2249-8958","issn":["2249-8958"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering and Advanced Technology","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3214830109.pdf","grobid_xml":"https://content.openalex.org/works/W3214830109.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7140167869","https://openalex.org/W7135700943","https://openalex.org/W2906933150","https://openalex.org/W7057374291","https://openalex.org/W2977095041","https://openalex.org/W3007035995","https://openalex.org/W2241853179","https://openalex.org/W7172444741","https://openalex.org/W7163454127","https://openalex.org/W2793678663"],"abstract_inverted_index":{"Transformation":[0],"processes":[1],"in":[2],"the":[3,6,9,15,18,23,34,42,46,51,55,59],"economy":[4],"and":[5,67],"consequences":[7],"of":[8,25,36,48,54,61,65],"economic":[10],"crisis":[11],"have":[12],"led":[13],"to":[14],"fact":[16],"that":[17],"enterprise":[19],"no":[20],"longer":[21],"lacks":[22],"capabilities":[24],"existing":[26],"marketing":[27,39,49],"technologies":[28],"[1].":[29],"The":[30],"urgent":[31],"issue":[32],"is":[33],"introduction":[35],"coordinated,":[37],"integrated":[38],"communications":[40],"at":[41],"enterprise,":[43,56],"which":[44],"provides":[45],"flexibility":[47],"policy,":[50],"long-term":[52],"orientation":[53],"repeated":[57],"sales,":[58],"formation":[60],"consumer":[62],"loyalty,":[63],"strengthening":[64],"partnerships":[66],"more.":[68]},"counts_by_year":[{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-12-06T00:00:00"}
