{"id":"https://openalex.org/W3214077947","doi":"https://doi.org/10.22235/d35.2343","title":"Elecciones argentinas 2019: Estudio de los nexos protag\u00f3nicos en los spots del Frente de Todos","display_name":"Elecciones argentinas 2019: Estudio de los nexos protag\u00f3nicos en los spots del Frente de Todos","publication_year":2021,"publication_date":"2021-11-10","ids":{"openalex":"https://openalex.org/W3214077947","doi":"https://doi.org/10.22235/d35.2343","mag":"3214077947"},"language":"es","primary_location":{"id":"doi:10.22235/d35.2343","doi":"https://doi.org/10.22235/d35.2343","is_oa":true,"landing_page_url":"https://doi.org/10.22235/d35.2343","pdf_url":null,"source":{"id":"https://openalex.org/S4210220458","display_name":"Dixit","issn_l":"0797-3691","issn":["0797-3691","1688-3497"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318964","host_organization_name":"Universidad Cat\u00f3lica del Uruguay","host_organization_lineage":["https://openalex.org/P4310318964"],"host_organization_lineage_names":["Universidad Cat\u00f3lica del Uruguay"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dixit","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.22235/d35.2343","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071359238","display_name":"Mariano Cicowiez","orcid":"https://orcid.org/0000-0002-1251-0927","observed_orcids":["https://orcid.org/0000-0002-1251-0927"]},"institutions":[{"id":"https://openalex.org/I151201029","display_name":"Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas","ror":"https://ror.org/03cqe8w59","country_code":"AR","type":"government","lineage":["https://openalex.org/I151201029","https://openalex.org/I4210123736","https://openalex.org/I4387155568"]},{"id":"https://openalex.org/I874386039","display_name":"Universidad Nacional de La Plata","ror":"https://ror.org/01tjs6929","country_code":"AR","type":"education","lineage":["https://openalex.org/I874386039"]}],"countries":["AR"],"is_corresponding":true,"raw_author_name":"Mariano Cicowiez","raw_affiliation_strings":["Universidad Nacional de La Plata-Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas, Argentina"],"raw_orcid":"https://orcid.org/0000-0002-1251-0927","affiliations":[{"raw_affiliation_string":"Universidad Nacional de La Plata-Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas, Argentina","institution_ids":["https://openalex.org/I151201029","https://openalex.org/I874386039"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5071359238"],"corresponding_institution_ids":["https://openalex.org/I151201029","https://openalex.org/I874386039"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28660176,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"35","first_page":"34","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13814","display_name":"Cultural and political discourse analysis","score":0.5859000086784363,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13814","display_name":"Cultural and political discourse analysis","score":0.5859000086784363,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.23180000483989716,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.1185000017285347,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/frente-de-todos","display_name":"Frente de Todos","score":0.8679999709129333},{"id":"https://openalex.org/keywords/2019-argentine-presidential-election","display_name":"2019 Argentine presidential election","score":0.9259999990463257},{"id":"https://openalex.org/keywords/political-advertising","display_name":"political advertising","score":0.859000027179718},{"id":"https://openalex.org/keywords/campaign-slogans","display_name":"campaign slogans","score":0.4650000035762787},{"id":"https://openalex.org/keywords/greimas-actantial-model","display_name":"Greimas actantial model","score":0.8339999914169312},{"id":"https://openalex.org/keywords/visual-composition","display_name":"visual composition","score":0.7160000205039978},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.4429999887943268},{"id":"https://openalex.org/keywords/political-discourse","display_name":"political discourse","score":0.5009999871253967}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7498607635498047},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.45363718271255493},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.40911728143692017}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.22235/d35.2343","doi":"https://doi.org/10.22235/d35.2343","is_oa":true,"landing_page_url":"https://doi.org/10.22235/d35.2343","pdf_url":null,"source":{"id":"https://openalex.org/S4210220458","display_name":"Dixit","issn_l":"0797-3691","issn":["0797-3691","1688-3497"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318964","host_organization_name":"Universidad Cat\u00f3lica del Uruguay","host_organization_lineage":["https://openalex.org/P4310318964"],"host_organization_lineage_names":["Universidad Cat\u00f3lica del Uruguay"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dixit","raw_type":"journal-article"},{"id":"pmh:oai:liberi.ucu.edu.uy:10895/3557","doi":null,"is_oa":false,"landing_page_url":"https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:Universidad Cat\u00f3lica del Uruguay","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:liberi.ucu.edu.uy:10895/6049","doi":null,"is_oa":true,"landing_page_url":"https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343","pdf_url":"https://revistas.ucu.edu.uy/index.php/revistadixit/article/download/2343/2420","source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:Universidad Cat\u00f3lica del Uruguay","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001496009","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=8180631","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Dixit, ISSN 1688-3497, N\u00ba. 35, 2021, pags. 34-50","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:a81989da30a449a79a2290e0e41f8e15","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/a81989da30a449a79a2290e0e41f8e15","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Dixit, Iss 35 (2021)","raw_type":"article"},{"id":"pmh:oai:ri.conicet.gov.ar:11336/150756","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11336/150756","pdf_url":null,"source":{"id":"https://openalex.org/S4306402455","display_name":"CONICET Digital (CONICET)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210148385","host_organization_name":"Biomedicine Research Institute of Buenos Aires - CONICET - Partner Institute of the Max Planck Society","host_organization_lineage":["https://openalex.org/I4210148385"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.22235/d35.2343","doi":"https://doi.org/10.22235/d35.2343","is_oa":true,"landing_page_url":"https://doi.org/10.22235/d35.2343","pdf_url":null,"source":{"id":"https://openalex.org/S4210220458","display_name":"Dixit","issn_l":"0797-3691","issn":["0797-3691","1688-3497"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318964","host_organization_name":"Universidad Cat\u00f3lica del Uruguay","host_organization_lineage":["https://openalex.org/P4310318964"],"host_organization_lineage_names":["Universidad Cat\u00f3lica del Uruguay"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dixit","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W3027036822","https://openalex.org/W3135832969","https://openalex.org/W6613951233"],"related_works":["https://openalex.org/W4387497383","https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2935909890","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W2748952813","https://openalex.org/W1531601525"],"abstract_inverted_index":{"En":[0],"el":[1,46,90,144],"art\u00edculo":[2],"se":[3,31,92],"examinan":[4],"spots":[5,84],"publicitarios":[6],"divulgados":[7],"en":[8,33,69,86,100,118,143],"medios":[9],"tradicionales":[10],"de":[11,17,21,27,41,48,52,62,72,75,77,83,96,102,107,110,146,149],"prensa,":[12],"pertenecientes":[13],"a":[14,56,124,132],"la":[15,18,70,133],"campa\u00f1a":[16,148],"coalici\u00f3n":[19],"Frente":[20],"Todos":[22],"para":[23],"las":[24,97],"elecciones":[25],"argentinas":[26],"2019.":[28],"El":[29],"an\u00e1lisis":[30],"focaliz\u00f3":[32],"los":[34,57,63,103,125,129,138,141],"seis":[35],"t\u00e9rminos":[36],"del":[37],"modelo":[38],"m\u00edtico":[39],"actancial":[40],"Algirdas":[42],"J.":[43],"Greimas,":[44],"con":[45],"objetivo":[47],"reconocer":[49],"un":[50,73,94],"estilo":[51],"composici\u00f3n":[53,111],"que":[54,79,91,127,135],"involucra":[55],"protagonistas,":[58],"pol\u00edticos":[59],"y":[60,106,140],"civiles,":[61],"avisos":[64],"partidarios.":[65],"La":[66],"metodolog\u00eda":[67],"consisti\u00f3":[68],"elaboraci\u00f3n":[71],"corpus":[74],"unidades":[76],"observaci\u00f3n":[78],"incluye":[80],"al":[81],"conjunto":[82],"difundidos":[85],"televisi\u00f3n":[87],"abierta,":[88],"sobre":[89],"efectu\u00f3":[93],"examen":[95],"posiciones":[98,122],"actanciales":[99],"raz\u00f3n":[101],"enunciados":[104],"verbales":[105],"su":[108],"dise\u00f1o":[109],"visual.":[112],"Esta":[113],"perspectiva":[114],"ha":[115],"permitido":[116],"reconocer,":[117],"mayor":[119],"medida,":[120],"dos":[121],"adjudicadas":[123],"ciudadanos":[126],"integran":[128],"spots,":[130],"sujetas":[131],"proximidad":[134],"intermedia":[136],"entre":[137],"candidatos":[139],"electores":[142],"marco":[145],"una":[147],"elecci\u00f3n":[150],"presidencial.":[151]},"counts_by_year":[],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2025-10-10T00:00:00"}