{"id":"https://openalex.org/W3211997103","doi":"https://doi.org/10.5267/j.ijdns.2021.11.002","title":"The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance","display_name":"The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance","publication_year":2021,"publication_date":"2021-11-10","ids":{"openalex":"https://openalex.org/W3211997103","doi":"https://doi.org/10.5267/j.ijdns.2021.11.002","mag":"3211997103"},"language":"en","primary_location":{"id":"doi:10.5267/j.ijdns.2021.11.002","doi":"https://doi.org/10.5267/j.ijdns.2021.11.002","is_oa":true,"landing_page_url":"https://doi.org/10.5267/j.ijdns.2021.11.002","pdf_url":null,"source":{"id":"https://openalex.org/S4210218689","display_name":"International Journal of Data and Network Science","issn_l":"2561-8148","issn":["2561-8148","2561-8156"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310312984","host_organization_name":"Growing Science","host_organization_lineage":["https://openalex.org/P4310312984"],"host_organization_lineage_names":["Growing Science"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data and Network Science","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W3211997103"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5267/j.ijdns.2021.11.002","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051811493","display_name":"Khamaludin Khamaludin","orcid":"https://orcid.org/0000-0002-9820-4225","observed_orcids":["https://orcid.org/0000-0002-9820-4225"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khamaludin Khamaludin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019209759","display_name":"Syahriani Syam","orcid":"https://orcid.org/0000-0003-3795-4951","observed_orcids":["https://orcid.org/0000-0003-3795-4951"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Syahriani Syam","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040250333","display_name":"Febri Rismaningsih","orcid":"https://orcid.org/0000-0003-4028-0943","observed_orcids":["https://orcid.org/0000-0003-4028-0943"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Febri Rismaningsih","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014811060","display_name":"Lusiani Lusiani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lusiani Lusiani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049947630","display_name":"Lily Arlianti","orcid":"https://orcid.org/0000-0003-3777-9591","observed_orcids":["https://orcid.org/0000-0003-3777-9591"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lily Arlianti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Ahmad Fajar Herlani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmad Fajar Herlani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053630883","display_name":"Mochammad Fahlevi","orcid":"https://orcid.org/0000-0002-1419-8308","observed_orcids":["https://orcid.org/0000-0002-1419-8308"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mochammad Fahlevi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038572133","display_name":"Raendhi Rahmadi","orcid":"https://orcid.org/0000-0001-9337-0673","observed_orcids":["https://orcid.org/0000-0001-9337-0673"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Raendhi Rahmadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014769307","display_name":"Vina Septiana Windyasari","orcid":"https://orcid.org/0000-0002-3315-9216","observed_orcids":["https://orcid.org/0000-0002-3315-9216"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vina Septiana Windyasari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5078000988","display_name":"Fita Widiyatun","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fita Widiyatun","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.1424,"has_fulltext":false,"cited_by_count":63,"citation_normalized_percentile":{"value":0.98403296,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":100},"biblio":{"volume":"6","issue":"1","first_page":"9","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.04989999905228615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03229999914765358,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":1.0},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":0.9919999837875366},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9480000138282776},{"id":"https://openalex.org/keywords/indonesian-smes","display_name":"Indonesian SMEs","score":0.8579999804496765},{"id":"https://openalex.org/keywords/banten","display_name":"Banten","score":0.9700000286102295}],"concepts":[{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.7535677552223206},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.7038061618804932},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.689620852470398},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6396151781082153},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5749022364616394},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5511460304260254},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.5131784081459045},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.504001796245575},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4923914670944214},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4844779670238495},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.47836822271347046},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.43418458104133606},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.42984628677368164},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4235613942146301},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4147687554359436},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.37174472212791443},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12168827652931213},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07766002416610718},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.06171038746833801},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5267/j.ijdns.2021.11.002","doi":"https://doi.org/10.5267/j.ijdns.2021.11.002","is_oa":true,"landing_page_url":"https://doi.org/10.5267/j.ijdns.2021.11.002","pdf_url":null,"source":{"id":"https://openalex.org/S4210218689","display_name":"International Journal of Data and Network Science","issn_l":"2561-8148","issn":["2561-8148","2561-8156"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310312984","host_organization_name":"Growing Science","host_organization_lineage":["https://openalex.org/P4310312984"],"host_organization_lineage_names":["Growing Science"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data and Network Science","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:f720e4b8cf8c4418a58191e9e8609948","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/f720e4b8cf8c4418a58191e9e8609948","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Data and Network Science, Vol 6, Iss 1, Pp 9-16 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.5267/j.ijdns.2021.11.002","doi":"https://doi.org/10.5267/j.ijdns.2021.11.002","is_oa":true,"landing_page_url":"https://doi.org/10.5267/j.ijdns.2021.11.002","pdf_url":null,"source":{"id":"https://openalex.org/S4210218689","display_name":"International Journal of Data and Network Science","issn_l":"2561-8148","issn":["2561-8148","2561-8156"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310312984","host_organization_name":"Growing Science","host_organization_lineage":["https://openalex.org/P4310312984"],"host_organization_lineage_names":["Growing Science"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data and Network Science","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3207691016","https://openalex.org/W7217933727","https://openalex.org/W4400653677","https://openalex.org/W7125362901","https://openalex.org/W7217061487","https://openalex.org/W4382807088","https://openalex.org/W4411825766","https://openalex.org/W4401521330","https://openalex.org/W7218543273","https://openalex.org/W4390890123"],"abstract_inverted_index":{"The":[0,21,40,64],"purpose":[1],"of":[2,10,66],"this":[3],"study":[4,22],"is":[5],"to":[6,53],"analyze":[7],"the":[8,45],"influence":[9],"social":[11,71],"media":[12,72],"marketing,":[13],"product":[14,81],"innovation,":[15],"market":[16,91],"orientation":[17,92],"on":[18,32,78,87,97],"marketing":[19,73,79,88,98],"performance.":[20,99],"uses":[23,44],"quantitative":[24],"methods":[25],"and":[26,90],"data":[27,67],"analysis":[28,68],"techniques":[29],"are":[30,51,62],"based":[31],"Structural":[33],"Equation":[34],"Modeling":[35],"using":[36],"SmartPLS":[37],"3.0":[38],"software.":[39],"sample":[41],"selection":[42],"method":[43],"snowball":[46],"sampling":[47],"method.":[48],"Online":[49],"questionnaires":[50],"sent":[52],"320":[54],"SMEs":[55],"in":[56],"Banten":[57],"Province,":[58],"where":[59],"300":[60],"responses":[61],"used.":[63],"results":[65],"show":[69],"that":[70],"has":[74,83,93],"a":[75,84,94],"significant":[76,85,95],"effect":[77,86,96],"performance,":[80],"innovation":[82],"performance":[89]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":12},{"year":2023,"cited_by_count":17},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2021-11-22T00:00:00"}
