{"id":"https://openalex.org/W3211030748","doi":"https://doi.org/10.36080/comm.v12i2.1500","title":"Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan selama Pandemi di Indonesia","display_name":"Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan selama Pandemi di Indonesia","publication_year":2021,"publication_date":"2021-10-26","ids":{"openalex":"https://openalex.org/W3211030748","doi":"https://doi.org/10.36080/comm.v12i2.1500","mag":"3211030748"},"language":"id","primary_location":{"id":"doi:10.36080/comm.v12i2.1500","doi":"https://doi.org/10.36080/comm.v12i2.1500","is_oa":true,"landing_page_url":"https://doi.org/10.36080/comm.v12i2.1500","pdf_url":"https://journal.budiluhur.ac.id/index.php/comm/article/download/1500/pdf_18","source":{"id":"https://openalex.org/S4210179307","display_name":"Communication","issn_l":"2086-5708","issn":["2086-5708","2442-7535"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.budiluhur.ac.id/index.php/comm/article/download/1500/pdf_18","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080831296","display_name":"Halim Agung","orcid":"https://orcid.org/0000-0002-7384-1252","observed_orcids":["https://orcid.org/0000-0002-7384-1252"]},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Halim Agung","raw_affiliation_strings":["Program Studi Bisnis Digital\r\nUniversitas Bunda Mulia"],"raw_orcid":"https://orcid.org/0000-0002-7384-1252","affiliations":[{"raw_affiliation_string":"Program Studi Bisnis Digital\r\nUniversitas Bunda Mulia","institution_ids":["https://openalex.org/I3133415027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043990657","display_name":"Rustono Farady Marta","orcid":"https://orcid.org/0000-0002-2282-4081","observed_orcids":["https://orcid.org/0000-0002-2282-4081"]},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rustono Farady Marta","raw_affiliation_strings":["Fakultas Ilmu Sosial dan Humaniora\r\nUniversitas Bunda Mulia"],"raw_orcid":"https://orcid.org/0000-0002-2282-4081","affiliations":[{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Humaniora\r\nUniversitas Bunda Mulia","institution_ids":["https://openalex.org/I3133415027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009578399","display_name":"Christanti Christanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3133415027","display_name":"University of Bunda Mulia","ror":"https://ror.org/00vb9c215","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133415027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Christanti Christanti","raw_affiliation_strings":["Universitas Bunda Mulia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bunda Mulia","institution_ids":["https://openalex.org/I3133415027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3133415027"],"apc_list":null,"apc_paid":null,"fwci":2.0681,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.88883241,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"12","issue":"2","first_page":"122","last_page":"122"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7333999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7333999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.18770000338554382,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.03200000151991844,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.8920000195503235},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9890000224113464},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.828000009059906},{"id":"https://openalex.org/keywords/health-products","display_name":"health products","score":0.9800000190734863},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9259999990463257},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.640999972820282},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.859000027179718},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8640000224113464},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.3330000042915344}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.709214448928833},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3630519509315491},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3222562074661255}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36080/comm.v12i2.1500","doi":"https://doi.org/10.36080/comm.v12i2.1500","is_oa":true,"landing_page_url":"https://doi.org/10.36080/comm.v12i2.1500","pdf_url":"https://journal.budiluhur.ac.id/index.php/comm/article/download/1500/pdf_18","source":{"id":"https://openalex.org/S4210179307","display_name":"Communication","issn_l":"2086-5708","issn":["2086-5708","2442-7535"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36080/comm.v12i2.1500","doi":"https://doi.org/10.36080/comm.v12i2.1500","is_oa":true,"landing_page_url":"https://doi.org/10.36080/comm.v12i2.1500","pdf_url":"https://journal.budiluhur.ac.id/index.php/comm/article/download/1500/pdf_18","source":{"id":"https://openalex.org/S4210179307","display_name":"Communication","issn_l":"2086-5708","issn":["2086-5708","2442-7535"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8048999905586243,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3211030748.pdf","grobid_xml":"https://content.openalex.org/works/W3211030748.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W783592319","https://openalex.org/W2257024953","https://openalex.org/W2555395902","https://openalex.org/W2612037112","https://openalex.org/W2757968961","https://openalex.org/W2783603164","https://openalex.org/W2900376049","https://openalex.org/W2909358550","https://openalex.org/W2964598039","https://openalex.org/W2972275636","https://openalex.org/W2973322371","https://openalex.org/W2996631867","https://openalex.org/W3025099395","https://openalex.org/W3047225376","https://openalex.org/W3091634800","https://openalex.org/W3095007255","https://openalex.org/W3138805147","https://openalex.org/W3153394189","https://openalex.org/W3167412417","https://openalex.org/W3204922568","https://openalex.org/W3209185227","https://openalex.org/W4230275158","https://openalex.org/W4235083062","https://openalex.org/W4240892001","https://openalex.org/W4251335715","https://openalex.org/W4296371599","https://openalex.org/W4415407132","https://openalex.org/W6773211364"],"related_works":["https://openalex.org/W7216718292","https://openalex.org/W3209120399","https://openalex.org/W3207860828","https://openalex.org/W3215603444","https://openalex.org/W7215548009","https://openalex.org/W7051834875","https://openalex.org/W4213423923","https://openalex.org/W7220493854","https://openalex.org/W4366322502","https://openalex.org/W3131618378"],"abstract_inverted_index":{"Pandemi":[0],"Covid-19":[1,42],"tengah":[2],"melanda":[3],"seluruh":[4],"Indonesia":[5],"dan":[6,20,72,89,115],"dunia.":[7],"Adanya":[8],"peraturan":[9],"pembatasan":[10],"sosial":[11],"oleh":[12,86,94,138],"pemerintah":[13],"memaksa":[14],"masyarakat":[15],"untuk":[16,79],"tetap":[17],"di":[18,96],"rumah":[19],"mengurangi":[21,73],"kegiatan":[22,27],"diluar":[23],"rumah,":[24],"sehingga":[25],"segala":[26],"dilakukan":[28],"secara":[29,47,58],"daring,":[30],"termasuk":[31],"dalam":[32,104],"hal":[33],"berbelanja.":[34],"Salah":[35],"satu":[36],"akibat":[37],"yang":[38,107],"dirasakan":[39],"dari":[40,70,123],"pandemi":[41,98],"adalah":[43],"timbulnya":[44],"perilaku":[45],"pembelian":[46,53,92,136],"impulsif.":[48],"Hal":[49],"ini":[50,77,125],"terjadi":[51],"pada":[52],"produk":[54,61,65],"kesehatan,":[55],"dimana":[56],"konsumen":[57,95,139],"tiba-tiba":[59],"membeli":[60],"kesehatan":[62,66],"dengan":[63],"alasan":[64],"bisa":[67],"melindungi":[68],"diri":[69],"virus":[71],"rasa":[74],"cemas.":[75],"Penelitian":[76],"ditargetkan":[78],"melakukan":[80],"analisis":[81,105],"terhadap":[82,91,135],"pengaruh":[83],"pemasaran":[84,130],"digital":[85,131],"berbagai":[87],"marketplace":[88],"dampaknya":[90],"impulsif":[93,137],"masa":[97],"saat":[99],"ini.":[100],"119":[101],"sampel":[102],"dilibatkan":[103],"data":[106],"menggunakan":[108],"pola":[109],"positivisme,":[110],"ancangan":[111],"kuantitatif,":[112],"metode":[113],"peninjauan,":[114],"kuisioner":[116],"sebagai":[117],"alat":[118],"bantu":[119],"pengumpulan":[120],"data.":[121],"Implikasi":[122],"penelitian":[124],"mengindikasikan":[126],"bahwa":[127],"optimalisasi":[128],"strategi":[129],"berpengaruh":[132],"signifikan":[133],"positif":[134],"marketplace.":[140]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-11-08T00:00:00"}
