{"id":"https://openalex.org/W3209947675","doi":"https://doi.org/10.1057/s41270-021-00143-6","title":"Artificial intelligence in marketing: a network analysis and future agenda","display_name":"Artificial intelligence in marketing: a network analysis and future agenda","publication_year":2021,"publication_date":"2021-10-29","ids":{"openalex":"https://openalex.org/W3209947675","doi":"https://doi.org/10.1057/s41270-021-00143-6","mag":"3209947675"},"language":"en","primary_location":{"id":"doi:10.1057/s41270-021-00143-6","doi":"https://doi.org/10.1057/s41270-021-00143-6","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41270-021-00143-6","pdf_url":null,"source":{"id":"https://openalex.org/S4210182956","display_name":"Journal of Marketing Analytics","issn_l":"2050-3318","issn":["2050-3318","2050-3326"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Analytics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025069415","display_name":"Djonata Schiessl","orcid":"https://orcid.org/0000-0002-2219-5641","observed_orcids":["https://orcid.org/0000-0002-2219-5641"]},"institutions":[{"id":"https://openalex.org/I52418104","display_name":"Universidade Federal do Paran\u00e1","ror":"https://ror.org/05syd6y78","country_code":"BR","type":"education","lineage":["https://openalex.org/I52418104"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Djonata Schiessl","raw_affiliation_strings":["Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil"],"raw_orcid":"https://orcid.org/0000-0002-2219-5641","affiliations":[{"raw_affiliation_string":"Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil","institution_ids":["https://openalex.org/I52418104"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071628770","display_name":"Helison Bertoli Alves Dias","orcid":"https://orcid.org/0000-0001-9565-7248","observed_orcids":["https://orcid.org/0000-0001-9565-7248"]},"institutions":[{"id":"https://openalex.org/I52418104","display_name":"Universidade Federal do Paran\u00e1","ror":"https://ror.org/05syd6y78","country_code":"BR","type":"education","lineage":["https://openalex.org/I52418104"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Helison Bertoli Alves Dias","raw_affiliation_strings":["Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil"],"raw_orcid":"https://orcid.org/0000-0001-9565-7248","affiliations":[{"raw_affiliation_string":"Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil","institution_ids":["https://openalex.org/I52418104"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067500891","display_name":"Jos\u00e9 Carlos Korelo","orcid":"https://orcid.org/0000-0002-2918-5809","observed_orcids":["https://orcid.org/0000-0002-2918-5809"]},"institutions":[{"id":"https://openalex.org/I52418104","display_name":"Universidade Federal do Paran\u00e1","ror":"https://ror.org/05syd6y78","country_code":"BR","type":"education","lineage":["https://openalex.org/I52418104"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Carlos Korelo","raw_affiliation_strings":["Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil"],"raw_orcid":"https://orcid.org/0000-0002-2918-5809","affiliations":[{"raw_affiliation_string":"Business School, Federal University of Parana, 632, Lothario Meissner Av., Curitiba, PR, 80210-170, Brazil","institution_ids":["https://openalex.org/I52418104"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025069415"],"corresponding_institution_ids":["https://openalex.org/I52418104"],"apc_list":{"value":2780,"currency":"USD","value_usd":2780},"apc_paid":null,"fwci":5.6438,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.95718321,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"10","issue":"3","first_page":"207","last_page":"218"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.04520000144839287,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.016300000250339508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-in-marketing","display_name":"artificial intelligence in marketing","score":0.9679999947547913},{"id":"https://openalex.org/keywords/consumer-information","display_name":"consumer information","score":0.7799999713897705},{"id":"https://openalex.org/keywords/human-ai-interaction","display_name":"human-AI interaction","score":0.8399999737739563},{"id":"https://openalex.org/keywords/research-agenda","display_name":"research agenda","score":0.5080000162124634},{"id":"https://openalex.org/keywords/marketing-journals","display_name":"marketing journals","score":0.3959999978542328}],"concepts":[{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5470288395881653},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.5413768887519836},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5335301160812378},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5232873558998108},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47163864970207214},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4499255418777466},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4150298833847046},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.32865840196609497},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24233204126358032},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16778850555419922},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/s41270-021-00143-6","doi":"https://doi.org/10.1057/s41270-021-00143-6","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41270-021-00143-6","pdf_url":null,"source":{"id":"https://openalex.org/S4210182956","display_name":"Journal of Marketing Analytics","issn_l":"2050-3318","issn":["2050-3318","2050-3326"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Analytics","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/s41270-021-00143-6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Systematic Review","id":"https://openalex.org/study-designs/systematic-review"}],"awards":[{"id":"https://openalex.org/G904064566","display_name":null,"funder_award_id":"88882.382512/2019-01","funder_id":"https://openalex.org/F4320321091","funder_display_name":"Coordena\u00e7\u00e3o de Aperfei\u00e7oamento de Pessoal de N\u00edvel Superior"},{"id":"https://openalex.org/G933192895","display_name":null,"funder_award_id":"88887.492753/2020-00","funder_id":"https://openalex.org/F4320321091","funder_display_name":"Coordena\u00e7\u00e3o de Aperfei\u00e7oamento de Pessoal de N\u00edvel Superior"}],"funders":[{"id":"https://openalex.org/F4320321091","display_name":"Coordena\u00e7\u00e3o de Aperfei\u00e7oamento de Pessoal de N\u00edvel Superior","ror":"https://ror.org/00x0ma614"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W413153281","https://openalex.org/W935010068","https://openalex.org/W973036012","https://openalex.org/W1637598910","https://openalex.org/W1977490860","https://openalex.org/W1997267722","https://openalex.org/W2010513477","https://openalex.org/W2047940964","https://openalex.org/W2071147408","https://openalex.org/W2096472197","https://openalex.org/W2132314509","https://openalex.org/W2135844668","https://openalex.org/W2158476549","https://openalex.org/W2168878119","https://openalex.org/W2189991802","https://openalex.org/W2275546539","https://openalex.org/W2298982234","https://openalex.org/W2323274835","https://openalex.org/W2342948114","https://openalex.org/W2345091005","https://openalex.org/W2514172024","https://openalex.org/W2521212045","https://openalex.org/W2576975314","https://openalex.org/W2597789384","https://openalex.org/W2740227062","https://openalex.org/W2747742649","https://openalex.org/W2773186814","https://openalex.org/W2773438279","https://openalex.org/W2783749385","https://openalex.org/W2790460357","https://openalex.org/W2794383772","https://openalex.org/W2794918773","https://openalex.org/W2810596787","https://openalex.org/W2810986024","https://openalex.org/W2862200950","https://openalex.org/W2885312348","https://openalex.org/W2893966592","https://openalex.org/W2900364902","https://openalex.org/W2900460254","https://openalex.org/W2904810158","https://openalex.org/W2904901636","https://openalex.org/W2905693896","https://openalex.org/W2912297199","https://openalex.org/W2912466316","https://openalex.org/W2915395254","https://openalex.org/W2915792699","https://openalex.org/W2916458979","https://openalex.org/W2917967548","https://openalex.org/W2921656122","https://openalex.org/W2934302500","https://openalex.org/W2953578807","https://openalex.org/W2973537858","https://openalex.org/W2979457548","https://openalex.org/W2987294427","https://openalex.org/W2990784333","https://openalex.org/W2997954837","https://openalex.org/W3013632887","https://openalex.org/W3014764674","https://openalex.org/W3034285309","https://openalex.org/W3035423599","https://openalex.org/W3081261125","https://openalex.org/W3082092366","https://openalex.org/W3118439741","https://openalex.org/W3118667796","https://openalex.org/W3120298868","https://openalex.org/W3122820444","https://openalex.org/W3123303846","https://openalex.org/W3124957586","https://openalex.org/W3135361293","https://openalex.org/W3194726941","https://openalex.org/W4243150192","https://openalex.org/W4255798239"],"related_works":["https://openalex.org/W7163752193","https://openalex.org/W4403102392","https://openalex.org/W4210587811","https://openalex.org/W4386588578","https://openalex.org/W4293196692","https://openalex.org/W3173159714","https://openalex.org/W3128384299","https://openalex.org/W4412992669","https://openalex.org/W4396583045","https://openalex.org/W3096690806"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":19},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-11-08T00:00:00"}
