{"id":"https://openalex.org/W3209068124","doi":"https://doi.org/10.37641/jadkes.v2i2.1303","title":"PKM-Pendampingan Tehnik Pembuatan Konten Promosi Digital Bagi UMKM Kota Bogor","display_name":"PKM-Pendampingan Tehnik Pembuatan Konten Promosi Digital Bagi UMKM Kota Bogor","publication_year":2021,"publication_date":"2021-07-07","ids":{"openalex":"https://openalex.org/W3209068124","doi":"https://doi.org/10.37641/jadkes.v2i2.1303","mag":"3209068124"},"language":"id","primary_location":{"id":"doi:10.37641/jadkes.v2i2.1303","doi":"https://doi.org/10.37641/jadkes.v2i2.1303","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37641/jadkes.v2i2.1303","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/1303/1046","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/1303/1046","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010713819","display_name":"Egi Adithia Pradana","orcid":"https://orcid.org/0000-0003-2706-8809","observed_orcids":["https://orcid.org/0000-0003-2706-8809"]},"institutions":[{"id":"https://openalex.org/I4387153898","display_name":"Institut Bisnis dan Informatika Kesatuan","ror":"https://ror.org/02h65ph65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153898"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Egi Adithia Pradana","raw_affiliation_strings":["Institut Bisnis dan Informatika Kesatuan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Informatika Kesatuan","institution_ids":["https://openalex.org/I4387153898"]}]},{"author_position":"last","author":{"id":null,"display_name":"Febri Damatraseta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153898","display_name":"Institut Bisnis dan Informatika Kesatuan","ror":"https://ror.org/02h65ph65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153898"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Febri Damatraseta","raw_affiliation_strings":["Institut Bisnis dan Informatika Kesatuan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Informatika Kesatuan","institution_ids":["https://openalex.org/I4387153898"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5010713819"],"corresponding_institution_ids":["https://openalex.org/I4387153898"],"apc_list":null,"apc_paid":null,"fwci":2.311,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.89583868,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"2","first_page":"147","last_page":"154"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-content-creation","display_name":"digital content creation","score":0.7379999756813049},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.746999979019165},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7990000247955322},{"id":"https://openalex.org/keywords/business-promotion","display_name":"business promotion","score":0.6480000019073486},{"id":"https://openalex.org/keywords/digital-media","display_name":"digital media","score":0.7099999785423279},{"id":"https://openalex.org/keywords/sme-training","display_name":"SME training","score":0.5830000042915344},{"id":"https://openalex.org/keywords/bogor","display_name":"Bogor","score":0.906000018119812}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4331793189048767},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.32676786184310913}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37641/jadkes.v2i2.1303","doi":"https://doi.org/10.37641/jadkes.v2i2.1303","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37641/jadkes.v2i2.1303","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/1303/1046","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37641/jadkes.v2i2.1303","doi":"https://doi.org/10.37641/jadkes.v2i2.1303","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37641/jadkes.v2i2.1303","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/1303/1046","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3209068124.pdf","grobid_xml":"https://content.openalex.org/works/W3209068124.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1578579662","https://openalex.org/W3044336322"],"related_works":["https://openalex.org/W4386397224","https://openalex.org/W7221303618","https://openalex.org/W7219323818","https://openalex.org/W7219348147","https://openalex.org/W3174657259","https://openalex.org/W7127039551","https://openalex.org/W4391983391","https://openalex.org/W4409832409","https://openalex.org/W3211148445","https://openalex.org/W3083622002"],"abstract_inverted_index":{"Dalam":[0,52],"membina":[1],"dan":[2,14,35,41,80,92,117,124,164,199],"mengembangkan":[3],"UMKM":[4,28,76,89,137,176,202,210],"di":[5],"Kota":[6,113,139,177],"Bogor,":[7],"diperlukan":[8],"wadah":[9],"yang":[10,16,29,74,128,134,147],"berfungsi":[11],"sebagai":[12,83,100,140,186],"pembinaan":[13],"pelatihan":[15,53,142,159,166,170],"dilakukan":[17],"secara":[18,197],"terus-menerus.":[19],"Kegiatan":[20,104],"Pengabdian":[21],"Kepada":[22],"Masyarakat":[23],"(PKM)":[24],"ini":[25,54,153,160,171,193],"bertujuan":[26],"agar":[27],"bernaung":[30],"dibawah":[31],"LPPM":[32,183],"Institut":[33],"Bisnis":[34],"Informatika":[36],"Kesatuan":[37,185],"dapat":[38],"menambah":[39],"kemampuan":[40],"pengalaman":[42],"dalam":[43,67],"membuat":[44,77,95],"konten":[45,65,78,96],"digital":[46,66,99],"terkait":[47],"dengan":[48,97,119,126,162,179,182],"promosi":[49,102],"produk":[50],"mereka.":[51],"menggunakan":[55],"beberapa":[56],"metode":[57],"antara":[58],"lain":[59],"(1)":[60],"ceramah":[61],"untuk":[62,71],"memaparkan":[63],"pentingnya":[64],"promosi,":[68],"(2)":[69],"diskusi":[70],"mengetahui":[72],"permasalahan":[73],"dihadapi":[75],"digital,":[79],"(3)":[81],"simulasi":[82],"sesi":[84],"praktik":[85],"sehingga":[86],"diharapkan":[87,190],"pelaku":[88,201],"lebih":[90],"memahami":[91],"menguasai":[93],"cara":[94],"media":[98],"sarana":[101],"bisnis.":[103],"PkM-Pendampingan":[105],"Tehnik":[106],"Pembuatan":[107],"Konten":[108],"Promosi":[109],"Digital":[110],"Bagi":[111],"Umkm":[112],"Bogor":[114,143,178,204],"telah":[115],"dilaksanakan":[116],"berjalan":[118],"lancar":[120],"tanpa":[121],"hambatan":[122],"berarti":[123],"sesuai":[125,161],"tujuan":[127],"ingin":[129],"dicapai,":[130],"serta":[131],"mendapatkan":[132,156],"hasil":[133],"baik.":[135],"100":[136],"Juara":[138],"peserta":[141],"juga":[144],"memberikan":[145],"respon":[146],"positif":[148],"terhadap":[149],"pelaksanaan":[150],"pelatihan.":[151],"Hal":[152],"disebabkan":[154],"mereka":[155],"materi":[157],"dari":[158],"kebutuhan":[163],"kegiatan":[165,169,188,191],"tidak":[167],"monoton":[168],"didukung":[172],"sepenuhnya":[173],"oleh":[174],"Dinas":[175],"bekerja":[180],"sama":[181],"IBI":[184],"penyelenggara":[187],"pelatihan,":[189],"seperti":[192],"akan":[194],"terus":[195],"ada":[196],"kontinyu":[198],"menghasilkan":[200],"kota":[203],"unggulan.":[205],"Kata":[206],"kunci:":[207],"Media":[208],"Digital,":[209]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2021-11-08T00:00:00"}