{"id":"https://openalex.org/W3208866646","doi":"https://doi.org/10.4324/9780203861981-18","title":"Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890\u20131930","display_name":"Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890\u20131930","publication_year":2010,"publication_date":"2010-05-04","ids":{"openalex":"https://openalex.org/W3208866646","doi":"https://doi.org/10.4324/9780203861981-18","mag":"3208866646"},"language":"en","primary_location":{"id":"pmh:oai:research-api.cbs.dk:openaire_cris_publications/e4bfbc92-d91b-4a1a-a79a-a18f1e94a019","doi":null,"is_oa":false,"landing_page_url":"https://research.cbs.dk/en/publications/e4bfbc92-d91b-4a1a-a79a-a18f1e94a019","pdf_url":null,"source":{"id":"https://openalex.org/S4306401458","display_name":"CBS Research Portal (Copenhagen Business School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I180519160","host_organization_name":"Copenhagen Business School","host_organization_lineage":["https://openalex.org/I180519160"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Schwarzkopf, S 2010, Turning Trademarks into Brands : How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness . Routledge, London, Routledge International Studies in Business History, pp. 165-193.","raw_type":"info:eu-repo/semantics/bookPart"},"volume":null,"type":"book-chapter","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056350263","display_name":"Stefan Schwarzkopf","orcid":"https://orcid.org/0000-0002-0029-6193","observed_orcids":["https://orcid.org/0000-0002-0029-6193"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Stefan Schwarzkopf","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0029-6193","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5056350263"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.548,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.95323461,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"187","last_page":"215"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.9761000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.9761000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.017799999564886093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trademarks","display_name":"trademarks","score":0.7799999713897705},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.9440000057220459},{"id":"https://openalex.org/keywords/advertising-agencies","display_name":"advertising agencies","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.6299999952316284},{"id":"https://openalex.org/keywords/history-of-advertising","display_name":"advertising history","score":0.7289999723434448},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.35899999737739563},{"id":"https://openalex.org/keywords/early-20th-century","display_name":"early 20th century","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7567229270935059},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.615046501159668},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5041905641555786},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.47014835476875305},{"id":"https://openalex.org/C2779027411","wikidata":"https://www.wikidata.org/wiki/Q167270","display_name":"Trademark","level":2,"score":0.44177013635635376},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.22213754057884216},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20148083567619324},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:research-api.cbs.dk:openaire_cris_publications/e4bfbc92-d91b-4a1a-a79a-a18f1e94a019","doi":null,"is_oa":false,"landing_page_url":"https://research.cbs.dk/en/publications/e4bfbc92-d91b-4a1a-a79a-a18f1e94a019","pdf_url":null,"source":{"id":"https://openalex.org/S4306401458","display_name":"CBS Research Portal (Copenhagen Business School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I180519160","host_organization_name":"Copenhagen Business School","host_organization_lineage":["https://openalex.org/I180519160"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Schwarzkopf, S 2010, Turning Trademarks into Brands : How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness . Routledge, London, Routledge International Studies in Business History, pp. 165-193.","raw_type":"info:eu-repo/semantics/bookPart"},{"id":"mag:3208866646","doi":"https://doi.org/10.4324/9780203861981-18","is_oa":false,"landing_page_url":"https://www.taylorfrancis.com/chapters/edit/10.4324/9780203861981-18/turning-trademarks-brands-advertising-agencies-practiced-conceptualized-branding-1890%E2%80%931930-stefan-schwarzkopf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1993058754","https://openalex.org/W7075339752","https://openalex.org/W1963567246","https://openalex.org/W1585651635","https://openalex.org/W7007857563","https://openalex.org/W7020553728","https://openalex.org/W3043701273","https://openalex.org/W3140094075","https://openalex.org/W3012495075","https://openalex.org/W3159433339"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-11-08T00:00:00"}