{"id":"https://openalex.org/W3208033715","doi":"https://doi.org/10.37641/jadkes.v1i2.513","title":"PKM Pembekalan Pelaku UMKM Kota Bogor Tentang Strategi Diferensiasi Dan Positioning Untuk Bertahan Dan Menang","display_name":"PKM Pembekalan Pelaku UMKM Kota Bogor Tentang Strategi Diferensiasi Dan Positioning Untuk Bertahan Dan Menang","publication_year":2020,"publication_date":"2020-12-24","ids":{"openalex":"https://openalex.org/W3208033715","doi":"https://doi.org/10.37641/jadkes.v1i2.513","mag":"3208033715"},"language":"id","primary_location":{"id":"doi:10.37641/jadkes.v1i2.513","doi":"https://doi.org/10.37641/jadkes.v1i2.513","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jadkes.v1i2.513","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/513/722","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/513/722","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048986557","display_name":"Bambang Hengky Rainanto","orcid":"https://orcid.org/0009-0008-9894-294X","observed_orcids":["https://orcid.org/0009-0008-9894-294X","https://orcid.org/0000-0001-6053-2226"]},"institutions":[{"id":"https://openalex.org/I4387153898","display_name":"Institut Bisnis dan Informatika Kesatuan","ror":"https://ror.org/02h65ph65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153898"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bambang Hengky Rainanto","raw_affiliation_strings":["Institut Bisnis dan Informatika Kesatuan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Informatika Kesatuan","institution_ids":["https://openalex.org/I4387153898"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023281003","display_name":"Rita Fathiah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153898","display_name":"Institut Bisnis dan Informatika Kesatuan","ror":"https://ror.org/02h65ph65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153898"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rita Fathiah","raw_affiliation_strings":["Institut Bisnis dan Informatika Kesatuan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Informatika Kesatuan","institution_ids":["https://openalex.org/I4387153898"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4387153898"],"apc_list":null,"apc_paid":null,"fwci":1.2837,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.84615385,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"1","issue":"2","first_page":"95","last_page":"100"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8560000061988831},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.7149999737739563},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.7580000162124634},{"id":"https://openalex.org/keywords/market-survival","display_name":"market survival","score":0.5960000157356262},{"id":"https://openalex.org/keywords/market-competition","display_name":"market competition","score":0.46299999952316284},{"id":"https://openalex.org/keywords/bogor","display_name":"Bogor","score":0.5740000009536743}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5902690887451172},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5701488256454468},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.47709327936172485}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37641/jadkes.v1i2.513","doi":"https://doi.org/10.37641/jadkes.v1i2.513","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jadkes.v1i2.513","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/513/722","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37641/jadkes.v1i2.513","doi":"https://doi.org/10.37641/jadkes.v1i2.513","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jadkes.v1i2.513","pdf_url":"https://jurnal.ibik.ac.id/index.php/jadkes/article/download/513/722","source":{"id":"https://openalex.org/S4210221564","display_name":"Jurnal Abdimas Dedikasi Kesatuan","issn_l":"2745-7508","issn":["2745-7508"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Dedikasi Kesatuan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3208033715.pdf","grobid_xml":"https://content.openalex.org/works/W3208033715.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4416530581","https://openalex.org/W3174657259","https://openalex.org/W4214571772","https://openalex.org/W2973183060","https://openalex.org/W7162412040","https://openalex.org/W3210274469","https://openalex.org/W7220201364","https://openalex.org/W7218937402","https://openalex.org/W4401908901","https://openalex.org/W7220739455"],"abstract_inverted_index":{"Tujuan":[0],"diadakannya":[1],"PKM":[2],"Pembekalan":[3],"Pelaku":[4],"UMKM":[5,25,36,51,57,99,106],"dengan":[6,86],"materi":[7],"Strategi":[8],"Diferensiasi":[9],"dan":[10,14,21,31,45,110],"Positioning":[11],"untuk":[12,18],"Mempertahankan":[13],"Memenangkan":[15],"Pasar":[16],"adalah":[17,76],"memberi":[19],"informasi":[20],"melatih":[22],"mental":[23],"pelaku":[24,35,50,56,98,105],"Kota":[26],"Bogor":[27],"tentang":[28],"strategi":[29],"bertahan":[30,109],"sukses":[32],"para":[33,49,61],"kepada":[34],"di":[37,82,94,113],"tengah":[38],"pasar":[39,69],"yang":[40,63,70,74,80,107],"selalu":[41],"berubah.":[42],"Membuat":[43],"diferensiasi":[44],"memperkuat":[46,92],"positioning":[47,93],"oleh":[48],"perlu":[52],"diinfromasikan":[53],"karena":[54],"sebagian":[55],"masih":[58],"melakukan":[59,89],"perubahan":[60],"produk":[62],"dihasilkan":[64],"sehingga":[65],"mereka":[66,88],"tidak":[67],"memiliki":[68],"tetap.":[71],"Metode":[72],"pelaksanaan":[73],"dilakukan":[75],"memberikan":[77],"contoh-contoh":[78],"industri":[79],"ada":[81],"sekitar":[83],"kita":[84],"terkait":[85],"cara-cara":[87],"diferensiasi,":[90],"kemudian":[91],"pasar.":[95],"Melalui":[96],"pelatihan":[97],"ini,":[100],"diharapkan":[101],"partisipan":[102],"dapat":[103],"menjadi":[104],"mampu":[108],"semakin":[111],"meningkat":[112],"masa":[114],"mendatang.":[115]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2021-11-08T00:00:00"}
