{"id":"https://openalex.org/W3207691016","doi":null,"title":"THE ROLE OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE : AN EMPIRICAL STUDY ON SMEs in BANTEN","display_name":"THE ROLE OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE : AN EMPIRICAL STUDY ON SMEs in BANTEN","publication_year":2021,"publication_date":"2021-10-07","ids":{"openalex":"https://openalex.org/W3207691016","mag":"3207691016"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.ijosmas.org:article/66","doi":null,"is_oa":true,"landing_page_url":"https://www.ijosmas.org/index.php/ijosmas/article/view/66","pdf_url":"https://www.ijosmas.org/index.php/ijosmas/article/download/66/54","source":{"id":"https://openalex.org/S7407075411","display_name":"International Journal of Social and Management Studies","issn_l":"2775-0809","issn":["2775-0809"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.5555/ijosmas.v2i5","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.ijosmas.org/index.php/ijosmas/article/download/66/54","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066097173","display_name":"Hayu Kartika","orcid":"https://orcid.org/0000-0003-3601-8846","observed_orcids":["https://orcid.org/0000-0003-3601-8846"]},"institutions":[{"id":"https://openalex.org/I177671886","display_name":"Mercu Buana University","ror":"https://ror.org/00qjgk605","country_code":"ID","type":"education","lineage":["https://openalex.org/I177671886"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Hayu Kartika","raw_affiliation_strings":["UNIVERSITAS MERCU BUANA"],"raw_orcid":"https://orcid.org/0000-0003-3601-8846","affiliations":[{"raw_affiliation_string":"UNIVERSITAS MERCU BUANA","institution_ids":["https://openalex.org/I177671886"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5066097173"],"corresponding_institution_ids":["https://openalex.org/I177671886"],"apc_list":null,"apc_paid":null,"fwci":3.5448,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.93244241,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"5","first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9154999852180481,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9154999852180481,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03579999879002571,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0340999998152256,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":1.0},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":1.0},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.972000002861023},{"id":"https://openalex.org/keywords/banten","display_name":"Banten","score":0.9380000233650208}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7249953746795654},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.7210695147514343},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.6997655630111694},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6197639107704163},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.5813042521476746},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5332502722740173},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5180418491363525},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4897940158843994},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.4685348570346832},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.46805447340011597},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.45838823914527893},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.44628801941871643},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.442270427942276},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.43782421946525574},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10807564854621887},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09854021668434143},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0798378586769104},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs2.ijosmas.org:article/66","doi":null,"is_oa":true,"landing_page_url":"https://www.ijosmas.org/index.php/ijosmas/article/view/66","pdf_url":"https://www.ijosmas.org/index.php/ijosmas/article/download/66/54","source":{"id":"https://openalex.org/S7407075411","display_name":"International Journal of Social and Management Studies","issn_l":"2775-0809","issn":["2775-0809"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.5555/ijosmas.v2i5","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3207691016","doi":null,"is_oa":false,"landing_page_url":"https://ijosmas.org/index.php/ijosmas/article/view/66","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs2.ijosmas.org:article/66","doi":null,"is_oa":true,"landing_page_url":"https://www.ijosmas.org/index.php/ijosmas/article/view/66","pdf_url":"https://www.ijosmas.org/index.php/ijosmas/article/download/66/54","source":{"id":"https://openalex.org/S7407075411","display_name":"International Journal of Social and Management Studies","issn_l":"2775-0809","issn":["2775-0809"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.5555/ijosmas.v2i5","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3207691016.pdf","grobid_xml":"https://content.openalex.org/works/W3207691016.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W216118653","https://openalex.org/W1996812234","https://openalex.org/W2914921368","https://openalex.org/W2946587344","https://openalex.org/W3010676055","https://openalex.org/W3012935827","https://openalex.org/W3039404365","https://openalex.org/W3124612129","https://openalex.org/W3125468678","https://openalex.org/W3139537384","https://openalex.org/W3158881571","https://openalex.org/W3169729266","https://openalex.org/W3183205448","https://openalex.org/W3193753108","https://openalex.org/W3197115421"],"related_works":["https://openalex.org/W3211997103","https://openalex.org/W7217933727","https://openalex.org/W7217061487","https://openalex.org/W4416847995","https://openalex.org/W7133137675","https://openalex.org/W4300981867","https://openalex.org/W4390890123","https://openalex.org/W7216268205","https://openalex.org/W4382807088","https://openalex.org/W7125362901"],"abstract_inverted_index":{"The":[0,40,74],"purpose":[1],"of":[2,10,42,76],"this":[3,22],"study":[4,23],"is":[5],"to":[6,55],"analyze":[7],"the":[8,47],"influence":[9],"social":[11,81],"media":[12,82],"marketing,":[13],"Product":[14,91],"Innovation,":[15],"market":[16,100],"orientation":[17,101],"on":[18,88,97,106],"marketing":[19,83,89,98,107],"performance.":[20,108],"In":[21],"using":[24,36],"quantitative":[25],"methods":[26],"and":[27,68],"data":[28,77],"analysis":[29,78],"techniques":[30],"Structural":[31],"Equation":[32,34],"Modeling":[33,35],"SmartPLS":[37],"3.0":[38],"software.":[39],"sample":[41],"respondents":[43,56],"selection":[44],"method":[45],"used":[46],"snowball":[48],"sampling":[49],"method.":[50],"Online":[51],"questionnaires":[52,67,70],"were":[53],"sent":[54],"as":[57,59],"many":[58],"410":[60],"SMEs":[61],"in":[62],"Banten":[63],"Province,":[64],"390":[65],"returned":[66],"20":[69],"did":[71],"not":[72],"return.":[73],"results":[75],"show":[79],"that":[80],"has":[84,93,102],"a":[85,94,103],"significant":[86,95,104],"effect":[87,96,105],"performance,":[90,99],"Innovation":[92]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2021-10-25T00:00:00"}