{"id":"https://openalex.org/W3206896829","doi":"https://doi.org/10.31876/rcs.v27i3.36756","title":"H\u00e1bitos de consumo de moda a trav\u00e9s de influencers en la Generaci\u00f3n Z","display_name":"H\u00e1bitos de consumo de moda a trav\u00e9s de influencers en la Generaci\u00f3n Z","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3206896829","doi":"https://doi.org/10.31876/rcs.v27i3.36756","mag":"3206896829"},"language":"es","primary_location":{"id":"doi:10.31876/rcs.v27i3.36756","doi":"https://doi.org/10.31876/rcs.v27i3.36756","is_oa":true,"landing_page_url":"https://doi.org/10.31876/rcs.v27i3.36756","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Ciencias Sociales","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.31876/rcs.v27i3.36756","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004984655","display_name":"Davinia Mart\u00edn Critiki\u00e1n","orcid":"https://orcid.org/0000-0002-6921-4707","observed_orcids":["https://orcid.org/0000-0002-6921-4707","https://orcid.org/0000-0003-4032-5785"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Davinia Mart\u00edn Critiki\u00e1n","raw_affiliation_strings":["ORCiD"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ORCiD","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066215125","display_name":"Mar\u00eda Solano Altaba","orcid":"https://orcid.org/0000-0002-1489-0695","observed_orcids":["https://orcid.org/0000-0002-1489-0695"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mar\u00eda Solano Altaba","raw_affiliation_strings":["ORCiD"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ORCiD","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022617402","display_name":"Jos\u00e9 Francisco Serrano Oceja","orcid":"https://orcid.org/0000-0001-7364-7786","observed_orcids":["https://orcid.org/0000-0001-7364-7786"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Francisco Serrano Oceja","raw_affiliation_strings":["ORCiD"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ORCiD","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048475640","display_name":"Marta Medina N\u00fa\u00f1ez","orcid":"https://orcid.org/0000-0003-1498-8083","observed_orcids":["https://orcid.org/0000-0003-1498-8083"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marta Medina N\u00fa\u00f1ez","raw_affiliation_strings":["ORCiD"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ORCiD","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4674,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.85238251,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.042399998754262924,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9269999861717224},{"id":"https://openalex.org/keywords/fashion-consumption","display_name":"fashion consumption","score":0.8190000057220459},{"id":"https://openalex.org/keywords/consumption-patterns","display_name":"consumption patterns","score":0.8199999928474426},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.9100000262260437},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-influencer-relationships","display_name":"brand-influencer relationships","score":0.7710000276565552},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7540000081062317},{"id":"https://openalex.org/keywords/spanish-youth","display_name":"Spanish youth","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6429519057273865},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.5974690914154053},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.315104603767395},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.03865888714790344},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.31876/rcs.v27i3.36756","doi":"https://doi.org/10.31876/rcs.v27i3.36756","is_oa":true,"landing_page_url":"https://doi.org/10.31876/rcs.v27i3.36756","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Ciencias Sociales","raw_type":"journal-article"},{"id":"pmh:oai:ojs.producioncientificaluz.org:article/36756","doi":null,"is_oa":true,"landing_page_url":"https://produccioncientificaluz.org/index.php/rcs/article/view/36756","pdf_url":"https://produccioncientificaluz.org/index.php/rcs/article/download/36756/39585","source":{"id":"https://openalex.org/S4210169784","display_name":"Revista de Ciencias Sociales","issn_l":"1315-9518","issn":["1315-9518","2477-9431"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318780","host_organization_name":"University of Zulia","host_organization_lineage":["https://openalex.org/P4310318780"],"host_organization_lineage_names":["University of Zulia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31876/rcs.v27i3","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:zenodo.org:5805725","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/5805725","pdf_url":"https://zenodo.org/record/5805725","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de Ciencias Sociales (RCS) Venezuela 27(3) 55-71","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:e6827123dfc3443f8bd905e2aa89cc60","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e6827123dfc3443f8bd905e2aa89cc60","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de Ciencias Sociales, Iss 3, Pp 55-71 (2021)","raw_type":"article"},{"id":"pmh:oai:repositorioinstitucional.ceu.es:10637/14834","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10637/14834","pdf_url":null,"source":{"id":"https://openalex.org/S4306401561","display_name":"CEU Repositorio Institucional (Fundaci\u00f3n Universitaria San Pablo CEU)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I118091203","host_organization_name":"Universidad San Pablo CEU","host_organization_lineage":["https://openalex.org/I118091203"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Art\u00edculo"}],"best_oa_location":{"id":"doi:10.31876/rcs.v27i3.36756","doi":"https://doi.org/10.31876/rcs.v27i3.36756","is_oa":true,"landing_page_url":"https://doi.org/10.31876/rcs.v27i3.36756","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Ciencias Sociales","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3206896829.pdf","grobid_xml":"https://content.openalex.org/works/W3206896829.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W94092404","https://openalex.org/W1526502154","https://openalex.org/W1627093163","https://openalex.org/W1917690180","https://openalex.org/W2115372108","https://openalex.org/W2564081043","https://openalex.org/W2789881286","https://openalex.org/W2799740766","https://openalex.org/W2910041400","https://openalex.org/W2950910179","https://openalex.org/W2957101669","https://openalex.org/W2989564115","https://openalex.org/W3026349891","https://openalex.org/W3034287490","https://openalex.org/W3034919368","https://openalex.org/W3045549565","https://openalex.org/W3048399146","https://openalex.org/W3083676805","https://openalex.org/W3160170484"],"related_works":["https://openalex.org/W7048928060","https://openalex.org/W7135574294","https://openalex.org/W7009519462","https://openalex.org/W7026785761","https://openalex.org/W4416556134","https://openalex.org/W7171758551","https://openalex.org/W7203444669","https://openalex.org/W4404280124","https://openalex.org/W7213382124","https://openalex.org/W7135703389"],"abstract_inverted_index":{"En":[0],"plena":[1],"crisis":[2],"global,":[3],"surge":[4],"la":[5,30,33,64,70,75,90,119,152],"primera":[6],"generaci\u00f3n":[7,34,91],"de":[8,32,61,69,74,86,113,154,160,162,171],"j\u00f3venes":[9,36,55,133],"que":[10,44,46,56,88,105,186,198],"ha":[11,14,42,107,111,123],"nacido,":[12],"se":[13,106,122,149],"educado":[15],"y":[16,23,40,66,73,93,142,147,182,191],"socializado":[17],"desde":[18],"su":[19,51,180,183],"inicio":[20],"con":[21,135,175,179],"internet":[22],"las":[24,168],"redes":[25],"sociales.":[26],"La":[27,103],"irrupci\u00f3n":[28],"en":[29,58,100,125],"sociedad":[31],"Z,":[35],"nacidos":[37],"entre":[38,139],"1994":[39],"2010,":[41],"hecho":[43],"haya":[45],"replantearse":[47],"c\u00f3mo":[48,95],"poder":[49],"captar":[50],"atenci\u00f3n,":[52],"pues":[53],"son":[54,67],"viven":[57],"una":[59,136],"din\u00e1mica":[60],"inmediatez,":[62],"defienden":[63],"inclusi\u00f3n":[65],"protagonistas":[68],"econom\u00eda":[71],"colaborativa":[72],"diversidad.":[76],"El":[77],"presente":[78],"trabajo":[79],"tiene":[80,89],"como":[81,117],"objetivo":[82],"analizar":[83],"los":[84,96,140,155,158,187,194],"h\u00e1bitos":[85,159],"consumo":[87,161],"Z":[92],"estudiar":[94],"influencers":[97,156,188],"han":[98],"contribuido":[99],"dichos":[101],"h\u00e1bitos.":[102],"investigaci\u00f3n":[104],"llevado":[108],"a":[109,131,166],"cabo":[110],"sido":[112],"car\u00e1cter":[114],"cuantitativo,":[115],"empleando":[116],"t\u00e9cnica":[118],"encuesta.":[120],"Esta":[121],"realizado":[124],"el":[126],"\u00faltimo":[127],"trimestre":[128],"del":[129],"2020":[130],"500":[132],"espa\u00f1oles":[134],"edad":[137],"comprendida":[138],"10":[141],"25":[143],"a\u00f1os.":[144],"Como":[145],"resultado":[146],"conclusi\u00f3n":[148],"puede":[150],"resaltar":[151],"importancia":[153],"sobre":[157,193],"esta":[163],"generaci\u00f3n,":[164],"gracias":[165],"esto,":[167],"marcas":[169],"tratan":[170],"establecer":[172],"relaciones":[173],"comerciales":[174],"ellos":[176],"para":[177,185],"conectar":[178],"mercado":[181],"p\u00fablico,":[184],"transmitan,":[189],"transparencia":[190],"confianza":[192],"productos":[195],"o":[196],"servicios":[197],"ofrezcan.":[199]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2021-10-25T00:00:00"}