{"id":"https://openalex.org/W3205214536","doi":null,"title":"The Effect of Consumer Confusion Proneness on Intention To Recommend the Role of Discrete Emotions","display_name":"The Effect of Consumer Confusion Proneness on Intention To Recommend the Role of Discrete Emotions","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3205214536","mag":"3205214536"},"language":"en","primary_location":{"id":"mag:3205214536","doi":null,"is_oa":false,"landing_page_url":"https://www.abacademies.org/articles/The Effect Of Consumer Confusion Proneness On -to-1528-2678-25-S3-530.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021505876","display_name":"Ragu Prasadh Rajendran","orcid":"https://orcid.org/0000-0002-8257-0984","observed_orcids":["https://orcid.org/0000-0002-8257-0984"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"R. Rajendran","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-8257-0984","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5046824901","display_name":"Joe Arun","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joe Arun","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.481,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.70702868,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"25","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6654999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6654999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.11249999701976776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.08560000360012054,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/intention-to-recommend","display_name":"recommendation intention","score":0.8429999947547913},{"id":"https://openalex.org/keywords/discrete-emotions","display_name":"discrete emotions","score":0.9819999933242798},{"id":"https://openalex.org/keywords/anger","display_name":"anger","score":0.8809999823570251},{"id":"https://openalex.org/keywords/joy","display_name":"joy","score":0.9980000257492065},{"id":"https://openalex.org/keywords/awe","display_name":"awe","score":1.0},{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"elaboration likelihood model","score":0.9020000100135803},{"id":"https://openalex.org/keywords/consumer-information-overload","display_name":"consumer information overload","score":0.5090000033378601},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.6579999923706055}],"concepts":[{"id":"https://openalex.org/C2780522230","wikidata":"https://www.wikidata.org/wiki/Q1140419","display_name":"Ambiguity","level":2,"score":0.7835540175437927},{"id":"https://openalex.org/C2781140086","wikidata":"https://www.wikidata.org/wiki/Q557945","display_name":"Confusion","level":2,"score":0.7587458491325378},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.7232441902160645},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6305958032608032},{"id":"https://openalex.org/C2779302386","wikidata":"https://www.wikidata.org/wiki/Q79871","display_name":"Anger","level":2,"score":0.5994626879692078},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5690328478813171},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4434126019477844},{"id":"https://openalex.org/C2780402292","wikidata":"https://www.wikidata.org/wiki/Q282853","display_name":"Elaboration likelihood model","level":3,"score":0.4364212453365326},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34727659821510315},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3270307779312134},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2363142967224121},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11108389496803284},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3205214536","doi":null,"is_oa":false,"landing_page_url":"https://www.abacademies.org/articles/The Effect Of Consumer Confusion Proneness On -to-1528-2678-25-S3-530.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3198000552","https://openalex.org/W2012710086","https://openalex.org/W2185487725","https://openalex.org/W7064186201","https://openalex.org/W2800083222","https://openalex.org/W175931473","https://openalex.org/W4408260823","https://openalex.org/W1560811314","https://openalex.org/W2282022143","https://openalex.org/W2792165747"],"abstract_inverted_index":{"Ever-increasing":[0],"amounts":[1],"of":[2,22,30,33,37,60,67,93,121,124],"information":[3],"in":[4,95,101],"the":[5,28,31,34,55,62,65,77,91,118,122],"marketplace":[6],"confuse":[7],"consumers\ufffd??":[8],"minds.":[9],"Consumer":[10],"confusion":[11,39,48,81,126],"has":[12],"become":[13],"a":[14],"problem":[15],"for":[16],"consumers":[17],"and":[18,46,74,82,132],"marketers.":[19],"The":[20,86,98],"purpose":[21],"this":[23,96,102],"study":[24,103],"is":[25],"to":[26,51,84,116,129],"enhance":[27],"understanding":[29],"effect":[32,120],"three":[35,68,87],"dimensions":[36,123],"consumer":[38,80,125],"proneness":[40],"namely":[41,71],"similarity":[42],"confusion,":[43,45],"overload":[44],"ambiguity":[47],"on":[49,54,76,127],"intention":[50,83,128],"recommend.":[52,85,130],"Grounded":[53],"Elaboration":[56],"Likelihood":[57],"Model":[58],"(ELM)":[59],"persuasion,":[61],"authors":[63],"consider":[64],"role":[66,92],"discrete":[69,88],"emotions":[70,89,113],"anger,":[72],"joy,":[73],"awe":[75],"relationship":[78],"between":[79],"play":[90],"moderators":[94],"study.":[97],"hypotheses":[99],"framed":[100],"suggest":[104],"that":[105],"marketing":[106],"managers":[107],"should":[108],"induce":[109],"as":[110,114],"many":[111],"positive":[112],"possible":[115],"reduce":[117],"negative":[119],"Theoretical":[131],"managerial":[133],"implications":[134],"are":[135],"discussed.":[136]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2021-10-25T00:00:00"}
