{"id":"https://openalex.org/W3205203524","doi":null,"title":"Rx for Success: Creation of Firm Value through Detailing","display_name":"Rx for Success: Creation of Firm Value through Detailing","publication_year":2014,"publication_date":"2014-12-01","ids":{"openalex":"https://openalex.org/W3205203524","mag":"3205203524"},"language":"en","primary_location":{"id":"mag:3205203524","doi":null,"is_oa":false,"landing_page_url":"https://scholars.cmich.edu/en/publications/rx-for-success-creation-of-firm-value-through-detailing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010016952","display_name":"Rebecca Dingus","orcid":"https://orcid.org/0000-0002-9119-5100","observed_orcids":["https://orcid.org/0000-0002-9119-5100"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rebecca Dingus","raw_affiliation_strings":["Marketing & Hospitality Services Administration"],"raw_orcid":"https://orcid.org/0000-0002-9119-5100","affiliations":[{"raw_affiliation_string":"Marketing & Hospitality Services Administration","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5010016952"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"2","first_page":"20","last_page":"29"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.34130001068115234,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.34130001068115234,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.1459999978542328,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.06159999966621399,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pharmaceutical-detailing","display_name":"pharmaceutical detailing","score":0.7450000047683716},{"id":"https://openalex.org/keywords/firm-value","display_name":"firm value","score":0.6840000152587891},{"id":"https://openalex.org/keywords/value-creation","display_name":"value creation","score":0.6029999852180481},{"id":"https://openalex.org/keywords/pharmaceutical-industry","display_name":"pharmaceutical industry","score":0.48899999260902405},{"id":"https://openalex.org/keywords/sales-force-management","display_name":"sales force management","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.553753674030304},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5194803476333618},{"id":"https://openalex.org/C2986652750","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value creation","level":2,"score":0.4583190977573395},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.37655776739120483},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3463650941848755},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.303672730922699},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2632034420967102},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2247888147830963},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3205203524","doi":null,"is_oa":false,"landing_page_url":"https://scholars.cmich.edu/en/publications/rx-for-success-creation-of-firm-value-through-detailing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W1539046123","https://openalex.org/W1722574041","https://openalex.org/W1970438257","https://openalex.org/W1973468790","https://openalex.org/W1978282661","https://openalex.org/W1988275678","https://openalex.org/W1994434519","https://openalex.org/W2016808053","https://openalex.org/W2020236531","https://openalex.org/W2021568043","https://openalex.org/W2021949104","https://openalex.org/W2027116170","https://openalex.org/W2054272221","https://openalex.org/W2058916254","https://openalex.org/W2074711598","https://openalex.org/W2086725890","https://openalex.org/W2090758019","https://openalex.org/W2096738139","https://openalex.org/W2102707938","https://openalex.org/W2113442255","https://openalex.org/W2116741904","https://openalex.org/W2122191757","https://openalex.org/W2135526934","https://openalex.org/W2144666312","https://openalex.org/W2152198904","https://openalex.org/W2154597923","https://openalex.org/W2155124153","https://openalex.org/W2166215547","https://openalex.org/W2169139179","https://openalex.org/W2175043777","https://openalex.org/W2951951569","https://openalex.org/W3121281849","https://openalex.org/W3123170380","https://openalex.org/W3142106561"],"related_works":["https://openalex.org/W4390703702","https://openalex.org/W2309257755","https://openalex.org/W2970476844","https://openalex.org/W645345851","https://openalex.org/W629138374","https://openalex.org/W2619628946","https://openalex.org/W2438360845","https://openalex.org/W2972091116","https://openalex.org/W2740973565","https://openalex.org/W2901039133"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-10-25T00:00:00"}