{"id":"https://openalex.org/W3204901833","doi":"https://doi.org/10.30596/jimb.v22i2.7395","title":"Strategi Pemasaran Terhadap Peningkatan Kinerja UMKM dimoderasi Teknologi pada masa Pandemi Covid-19","display_name":"Strategi Pemasaran Terhadap Peningkatan Kinerja UMKM dimoderasi Teknologi pada masa Pandemi Covid-19","publication_year":2021,"publication_date":"2021-10-06","ids":{"openalex":"https://openalex.org/W3204901833","doi":"https://doi.org/10.30596/jimb.v22i2.7395","mag":"3204901833"},"language":"id","primary_location":{"id":"doi:10.30596/jimb.v22i2.7395","doi":"https://doi.org/10.30596/jimb.v22i2.7395","is_oa":true,"landing_page_url":"https://doi.org/10.30596/jimb.v22i2.7395","pdf_url":null,"source":{"id":"https://openalex.org/S4210231963","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"1693-7619","issn":["1693-7619","2460-8424","2580-4170","2655-7274"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404663398","host_organization_name":"North Sumatra Muhammadiyah University","host_organization_lineage":["https://openalex.org/P4404663398"],"host_organization_lineage_names":["North Sumatra Muhammadiyah University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.30596/jimb.v22i2.7395","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061223814","display_name":"Satria Tirtayasa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139646","display_name":"Universitas Muhammadiyah Sumatera Utara","ror":"https://ror.org/03ve0eh58","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139646"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Satria Tirtayasa","raw_affiliation_strings":["Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371","institution_ids":["https://openalex.org/I4210139646"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048322881","display_name":"Ira Nadra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139646","display_name":"Universitas Muhammadiyah Sumatera Utara","ror":"https://ror.org/03ve0eh58","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139646"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ira Nadra","raw_affiliation_strings":["Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371","institution_ids":["https://openalex.org/I4210139646"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112635806","display_name":"Hazmanan Khair","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139646","display_name":"Universitas Muhammadiyah Sumatera Utara","ror":"https://ror.org/03ve0eh58","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139646"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hazmanan Khair","raw_affiliation_strings":["Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Magister Manajemen,  Universitas Muhammadiyah Sumatera Utara \r\nJl. Denai No. 217, Tegal Sari Mandala II, Medan Denai, Kota Medan, Sumatera Utara 20371","institution_ids":["https://openalex.org/I4210139646"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210139646"],"apc_list":null,"apc_paid":null,"fwci":8.6177,"has_fulltext":false,"cited_by_count":51,"citation_normalized_percentile":{"value":0.98112481,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":92,"max":100},"biblio":{"volume":"22","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9800000190734863},{"id":"https://openalex.org/keywords/msme-performance","display_name":"MSME performance","score":0.9739999771118164},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8659999966621399},{"id":"https://openalex.org/keywords/street-vendors","display_name":"street vendors","score":0.49799999594688416},{"id":"https://openalex.org/keywords/production","display_name":"production","score":0.503000020980835},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.9559999704360962},{"id":"https://openalex.org/keywords/medan","display_name":"Medan","score":0.8859999775886536}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5806788206100464},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5674622058868408},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5362929701805115},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.48358434438705444},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4831087589263916},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.4153401851654053},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2567160725593567},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.24210307002067566},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.14953669905662537},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.13707223534584045},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1025313138961792},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.07341641187667847},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.30596/jimb.v22i2.7395","doi":"https://doi.org/10.30596/jimb.v22i2.7395","is_oa":true,"landing_page_url":"https://doi.org/10.30596/jimb.v22i2.7395","pdf_url":null,"source":{"id":"https://openalex.org/S4210231963","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"1693-7619","issn":["1693-7619","2460-8424","2580-4170","2655-7274"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404663398","host_organization_name":"North Sumatra Muhammadiyah University","host_organization_lineage":["https://openalex.org/P4404663398"],"host_organization_lineage_names":["North Sumatra Muhammadiyah University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:cca0e4f2e3134ea59db86fc61e784105","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/cca0e4f2e3134ea59db86fc61e784105","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 2, Pp 244-259 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.30596/jimb.v22i2.7395","doi":"https://doi.org/10.30596/jimb.v22i2.7395","is_oa":true,"landing_page_url":"https://doi.org/10.30596/jimb.v22i2.7395","pdf_url":null,"source":{"id":"https://openalex.org/S4210231963","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"1693-7619","issn":["1693-7619","2460-8424","2580-4170","2655-7274"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404663398","host_organization_name":"North Sumatra Muhammadiyah University","host_organization_lineage":["https://openalex.org/P4404663398"],"host_organization_lineage_names":["North Sumatra Muhammadiyah University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.833299994468689,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.6773999929428101,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4402788058","https://openalex.org/W4324138387","https://openalex.org/W3181336233","https://openalex.org/W4323539789","https://openalex.org/W4292186119","https://openalex.org/W3170012742","https://openalex.org/W7219458141","https://openalex.org/W4391432147","https://openalex.org/W3194583317","https://openalex.org/W3197316763"],"abstract_inverted_index":{"The":[0,49,81,97,122],"purpose":[1],"of":[2,10,21,51,63,72,78,107,115,130,135,139,144,154,161,174,183,188,196,201,206,214,220,230],"this":[3,52,79,120],"study":[4],"was":[5],"to":[6,193],"examine":[7],"the":[8,11,15,19,30,34,61,69,76,104,116,137,142,159,172,194,209,218,228],"impact":[9,160],"marketing":[12,192,216],"approach":[13,84],"during":[14],"Covid-19":[16],"pandemic":[17],"on":[18,60,141,163,171,217],"performance":[20,143,165,173,195,219],"MSMEs":[22,145,175,197],"with":[23,29,103,180,198],"technology":[24,157],"as":[25,75],"a":[26,128,133,152,181,186,199,204],"moderating":[27],"variable":[28],"research":[31,53],"subject":[32],"in":[33,119],"Medan":[35,64],"City":[36],"Court":[37],"Street":[38],"workshop.":[39],"This":[40],"thesis":[41],"uses":[42],"an":[43,113],"associative":[44],"and":[45,90,95,132,148,167,178,185,203,211],"quantitative":[46],"analysis":[47,114],"approach.":[48],"population":[50,71],"is":[54,68,112,146,176,223],"all":[55],"workshop":[56],"entrepreneurs":[57],"who":[58],"are":[59],"street":[62],"Court.":[65],"Saturated":[66],"sample":[67,77],"entire":[70],"100":[73],"respondents":[74],"study.":[80,121],"data":[82,117],"collection":[83],"has":[85],"been":[86],"tested":[87],"for":[88],"validity":[89],"reliability":[91],"by":[92,225],"reporting,":[93],"interviews,":[94],"questionnaires.":[96],"Structural":[98],"Equation":[99],"Model":[100],"(SEM)":[101],"method":[102,106],"alternative":[105],"Partial":[108],"Least":[109],"Square":[110],"(PLS)":[111],"used":[118],"results":[123],"showed":[124],"that:":[125],"(1)":[126],"With":[127,151],"value":[129,182,200],"0.767":[131],"P-value":[134],"0.0033,":[136],"effect":[138,213],"production":[140,162,170],"positive":[147,177,210],"significant.":[149],"(2)":[150],"result":[153,229],"0.000":[155,231],"(<0.05),":[156],"moderates":[158],"MSME":[164],"positively":[166],"significantly.":[168],"(3)":[169],"significant":[179,212],"0.468":[184],"P-Value":[187,205],"0.042":[189],"(4).":[190],"direct":[191,215],"-0.265":[202],"0.000.":[207],"(6)":[208],"MSMEs,":[221],"which":[222],"moderated":[224],"technology,":[226],"shows":[227],"(<0.05).":[232]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-10-11T00:00:00"}
