{"id":"https://openalex.org/W3204762515","doi":"https://doi.org/10.51599/are.2021.07.03.05","title":"Increasing the competitiveness of enterprises based on the use of marketing management tools","display_name":"Increasing the competitiveness of enterprises based on the use of marketing management tools","publication_year":2021,"publication_date":"2021-09-20","ids":{"openalex":"https://openalex.org/W3204762515","doi":"https://doi.org/10.51599/are.2021.07.03.05","mag":"3204762515"},"language":"en","primary_location":{"id":"doi:10.51599/are.2021.07.03.05","doi":"https://doi.org/10.51599/are.2021.07.03.05","is_oa":true,"landing_page_url":"https://doi.org/10.51599/are.2021.07.03.05","pdf_url":"https://are-journal.com/are/article/download/455/302","source":{"id":"https://openalex.org/S4210216073","display_name":"Agricultural and Resource Economics International Scientific E-Journal","issn_l":"2414-584X","issn":["2414-584X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agricultural and Resource Economics: International Scientific E-Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","datacite","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://are-journal.com/are/article/download/455/302","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081774637","display_name":"Natal\u0456\u0456a Pavlenchyk","orcid":"https://orcid.org/0000-0001-6164-5644","observed_orcids":["https://orcid.org/0000-0001-6164-5644"]},"institutions":[{"id":"https://openalex.org/I3131452121","display_name":"Lviv State University of Physical Culture","ror":"https://ror.org/04z6kfz30","country_code":"UA","type":"education","lineage":["https://openalex.org/I3131452121"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Nataliia Pavlenchyk","raw_affiliation_strings":["Lviv State University of Physical Culture named after Ivan Boberskyj"],"raw_orcid":"https://orcid.org/0000-0001-6164-5644","affiliations":[{"raw_affiliation_string":"Lviv State University of Physical Culture named after Ivan Boberskyj","institution_ids":["https://openalex.org/I3131452121"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064707098","display_name":"Fedir Horbonos","orcid":"https://orcid.org/0000-0002-6563-9847","observed_orcids":["https://orcid.org/0000-0002-6563-9847"]},"institutions":[{"id":"https://openalex.org/I4387156416","display_name":"Lviv University of Business and Law","ror":"https://ror.org/05x83ep82","country_code":"UA","type":"education","lineage":["https://openalex.org/I4387156416"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Fedir Horbonos","raw_affiliation_strings":["Lviv University of Business and Law"],"raw_orcid":"https://orcid.org/0000-0002-6563-9847","affiliations":[{"raw_affiliation_string":"Lviv University of Business and Law","institution_ids":["https://openalex.org/I4387156416"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090325349","display_name":"Anatoli\u0456 Pavlenchyk","orcid":"https://orcid.org/0000-0002-2205-1883","observed_orcids":["https://orcid.org/0000-0002-2205-1883"]},"institutions":[{"id":"https://openalex.org/I3131452121","display_name":"Lviv State University of Physical Culture","ror":"https://ror.org/04z6kfz30","country_code":"UA","type":"education","lineage":["https://openalex.org/I3131452121"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Anatoli\u0456 Pavlenchyk","raw_affiliation_strings":["Lviv State University of Physical Culture named after Ivan Boberskyj"],"raw_orcid":"https://orcid.org/0000-0002-2205-1883","affiliations":[{"raw_affiliation_string":"Lviv State University of Physical Culture named after Ivan Boberskyj","institution_ids":["https://openalex.org/I3131452121"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055344424","display_name":"Ruslan Skrynkovskyy","orcid":"https://orcid.org/0000-0002-2180-8055","observed_orcids":["https://orcid.org/0000-0002-2180-8055"]},"institutions":[{"id":"https://openalex.org/I4387156416","display_name":"Lviv University of Business and Law","ror":"https://ror.org/05x83ep82","country_code":"UA","type":"education","lineage":["https://openalex.org/I4387156416"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Ruslan Skrynkovskyy","raw_affiliation_strings":["Lviv University of Business and Law"],"raw_orcid":"https://orcid.org/0000-0002-2180-8055","affiliations":[{"raw_affiliation_string":"Lviv University of Business and Law","institution_ids":["https://openalex.org/I4387156416"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066984321","display_name":"Grzegorz Pawlowski","orcid":"https://orcid.org/0000-0002-7733-0732","observed_orcids":["https://orcid.org/0000-0002-7733-0732"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Grzegorz Pawlowski","raw_affiliation_strings":["Zaklad Handlowo-Uslugowy BHP"],"raw_orcid":"https://orcid.org/0000-0002-7733-0732","affiliations":[{"raw_affiliation_string":"Zaklad Handlowo-Uslugowy BHP","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":300,"currency":"EUR","value_usd":323},"apc_paid":{"value":300,"currency":"EUR","value_usd":323},"fwci":2.7717,"has_fulltext":true,"cited_by_count":26,"citation_normalized_percentile":{"value":0.90961154,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"7","issue":"3","first_page":"77","last_page":"89"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9189000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9189000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.03539999946951866,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.006000000052154064,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/enterprise-competitiveness","display_name":"enterprise competitiveness","score":0.9850000143051147},{"id":"https://openalex.org/keywords/marketing-strategy-implementation","display_name":"marketing implementation","score":0.7919999957084656},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8989999890327454},{"id":"https://openalex.org/keywords/enterprise-development-strategy","display_name":"enterprise development strategy","score":0.8169999718666077},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.6639999747276306},{"id":"https://openalex.org/keywords/resource-allocation","display_name":"resource allocation","score":0.7049999833106995},{"id":"https://openalex.org/keywords/western-ukraine","display_name":"Western Ukraine","score":0.8220000267028809}],"concepts":[{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.7131175994873047},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6586681604385376},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5715559720993042},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.5439864993095398},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.49513712525367737},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.49280980229377747},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46867141127586365},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4540886878967285},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.44479039311408997},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3735620081424713},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.310573935508728},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22675821185112},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19295883178710938},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.12105238437652588},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.51599/are.2021.07.03.05","doi":"https://doi.org/10.51599/are.2021.07.03.05","is_oa":true,"landing_page_url":"https://doi.org/10.51599/are.2021.07.03.05","pdf_url":"https://are-journal.com/are/article/download/455/302","source":{"id":"https://openalex.org/S4210216073","display_name":"Agricultural and Resource Economics International Scientific E-Journal","issn_l":"2414-584X","issn":["2414-584X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agricultural and Resource Economics: International Scientific E-Journal","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ags:areint:314165","doi":null,"is_oa":false,"landing_page_url":"https://ageconsearch.umn.edu/record/314165/files/5_Pavlenchyk_article.pdf","pdf_url":"https://ageconsearch.umn.edu/record/314165/files/5_Pavlenchyk_article.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:ageconsearch.umn.edu:314165","doi":null,"is_oa":true,"landing_page_url":"http://ageconsearch.umn.edu/record/314165","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ageconsearch.umn.edu/record/314165","raw_type":"Text"},{"id":"pmh:oai:doaj.org/article:4dbb7eace0324246847d5243aeededfd","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/4dbb7eace0324246847d5243aeededfd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Agricultural and Resource Economics, Vol 7, Iss 3, Pp 77-89 (2021)","raw_type":"article"},{"id":"doi:10.22004/ag.econ.314165","doi":"https://doi.org/10.22004/ag.econ.314165","is_oa":true,"landing_page_url":"https://doi.org/10.22004/ag.econ.314165","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.51599/are.2021.07.03.05","doi":"https://doi.org/10.51599/are.2021.07.03.05","is_oa":true,"landing_page_url":"https://doi.org/10.51599/are.2021.07.03.05","pdf_url":"https://are-journal.com/are/article/download/455/302","source":{"id":"https://openalex.org/S4210216073","display_name":"Agricultural and Resource Economics International Scientific E-Journal","issn_l":"2414-584X","issn":["2414-584X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agricultural and Resource Economics: International Scientific E-Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3204762515.pdf","grobid_xml":"https://content.openalex.org/works/W3204762515.grobid-xml"},"referenced_works_count":20,"referenced_works":["https://openalex.org/W2468830860","https://openalex.org/W2531306710","https://openalex.org/W2604059962","https://openalex.org/W2766913991","https://openalex.org/W2779769924","https://openalex.org/W2908695497","https://openalex.org/W2938443440","https://openalex.org/W2960738664","https://openalex.org/W2974169982","https://openalex.org/W2981555741","https://openalex.org/W2996147618","https://openalex.org/W3008265794","https://openalex.org/W3094373987","https://openalex.org/W3133635301","https://openalex.org/W3137536105","https://openalex.org/W3161009256","https://openalex.org/W3185212163","https://openalex.org/W4230135820","https://openalex.org/W4234656567","https://openalex.org/W4298859129"],"related_works":["https://openalex.org/W3130537889","https://openalex.org/W7162690772","https://openalex.org/W2554545820","https://openalex.org/W3018455631","https://openalex.org/W7132483021","https://openalex.org/W2907527337","https://openalex.org/W4361770545","https://openalex.org/W4410008669","https://openalex.org/W4399497909","https://openalex.org/W4403583499"],"abstract_inverted_index":{"Purpose.":[0],"The":[1,40,102,117,242,283],"purpose":[2,244],"of":[3,20,27,29,34,47,52,55,61,68,73,77,82,85,96,99,112,123,130,133,141,147,152,158,167,171,178,181,199,201,208,210,221,226,229,235,245,281,291,295,300,309],"the":[4,9,18,21,32,45,65,71,75,78,83,86,109,113,124,131,138,145,148,165,168,184,194,197,206,236,275,279,292,307],"article":[5,79],"is":[6,213,217,250],"to":[7,11,16,107,136,164,232,256,297],"substantiate":[8],"need":[10],"use":[12,132],"marketing":[13,35,90,114,134,172,202,211,222,247,259,310],"management":[14,91,115,173,203,248,301],"tools":[15,30,135,204,223,249],"increase":[17,137,233,278],"competitiveness":[19,234,305],"enterprise":[22],"and":[23,160,215,277],"create":[24],"a":[25,219,270],"model":[26,198],"interaction":[28,200],"in":[31,64,205],"implementation":[33,95,177,209,225],"strategies.":[36],"Methodology":[37],"/":[38,190,240],"approach.":[39],"research":[41,284],"was":[42,105],"conducted":[43,149],"on":[44,89,144,306],"base":[46],"sociological":[48,87,150],"methods":[49],"by":[50],"means":[51],"statistical":[53],"questioning":[54],"200":[56,153],"respondent-entrepreneurs,":[57,154],"owners,":[58],"or":[59,156],"runners":[60],"small":[62,159],"business":[63,100,182,230],"Western":[66,293],"Region":[67],"Ukraine.":[69],"Using":[70],"analysis":[72,104,170],"variance,":[74],"authors":[76],"studied":[80],"variation":[81],"results":[84,146,166,285],"investigation":[88],"tools,":[92,174],"used":[93,106,175],"for":[94,176],"different":[97,179],"strategies":[98,180,212,228],"development.":[101],"factorial":[103,169],"describe":[108],"factor":[110],"structure":[111,220],"tools.":[116],"calculations":[118],"are":[119],"made":[120],"with":[121],"application":[122],"software":[125],"Statistica":[126],"8.":[127],"Results.":[128],"Substantiation":[129],"competitive":[139],"advantage":[140],"enterprises":[142,255,290],"based":[143],"interviewing":[151],"owners":[155],"managers":[157],"medium-sized":[161],"businesses.":[162],"Referring":[163],"development,":[183],"researchers":[185],"specify":[186],"three":[187],"factors.":[188],"Originality":[189],"scientific":[191],"novelty.":[192],"For":[193],"first":[195],"time,":[196],"context":[207],"formed,":[214],"it":[216],"investigated":[218],"at":[224,264,289],"various":[227],"development":[231],"enterprises.":[237],"Practical":[238],"value":[239],"implications.":[241],"main":[243],"using":[246],"determined,":[251],"which":[252],"will":[253,272],"allow":[254],"coordinate":[257],"their":[258],"activities,":[260],"optimally":[261],"allocate":[262],"resources":[263],"all":[265],"its":[266],"stages":[267],"and,":[268],"as":[269],"result,":[271],"directly":[273],"influence":[274],"formation":[276],"level":[280],"competitiveness.":[282],"can":[286],"be":[287],"applied":[288],"region":[294],"Ukraine":[296],"provide":[298],"substantiation":[299],"decisions":[302],"regarding":[303],"improving":[304],"basis":[308],"management.":[311]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-10-11T00:00:00"}
