{"id":"https://openalex.org/W3204592378","doi":null,"title":"Brand belief; strategi membangun merek berbasis keyakinan","display_name":"Brand belief; strategi membangun merek berbasis keyakinan","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W3204592378","mag":"3204592378"},"language":"en","primary_location":{"id":"mag:3204592378","doi":null,"is_oa":false,"landing_page_url":"http://digilib.fisip.undip.ac.id/index.php?p=show_detail&id=39506","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112978163","display_name":"Andi Mohammad Sadat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Andi Mohammad Sadat","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5112978163"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0369,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.91044836,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6068999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6068999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.33469998836517334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.02250000089406967,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-beliefs","display_name":"brand beliefs","score":0.9760000109672546},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.8840000033378601},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.5960000157356262},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.5640000104904175},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.4869999885559082}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49241960048675537},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4595140516757965},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4193474352359772}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3204592378","doi":null,"is_oa":false,"landing_page_url":"http://digilib.fisip.undip.ac.id/index.php?p=show_detail&id=39506","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1025087970","https://openalex.org/W2559588720","https://openalex.org/W6996754932","https://openalex.org/W3216242576","https://openalex.org/W2884494404","https://openalex.org/W7002089044","https://openalex.org/W2610852328","https://openalex.org/W2284428376","https://openalex.org/W2950322198","https://openalex.org/W2994982121"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2021-10-11T00:00:00"}