{"id":"https://openalex.org/W3204416482","doi":"https://doi.org/10.24912/jmbk.v5i5.13329","title":"Analisis SWOT pada Kantor Jasa Akuntan Yohanes","display_name":"Analisis SWOT pada Kantor Jasa Akuntan Yohanes","publication_year":2021,"publication_date":"2021-09-29","ids":{"openalex":"https://openalex.org/W3204416482","doi":"https://doi.org/10.24912/jmbk.v5i5.13329","mag":"3204416482"},"language":"en","primary_location":{"id":"doi:10.24912/jmbk.v5i5.13329","doi":"https://doi.org/10.24912/jmbk.v5i5.13329","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v5i5.13329","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/13329/8170","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/13329/8170","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064405510","display_name":"Nataria Nataria","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nataria Nataria","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014307060","display_name":"Haris Maupa","orcid":"https://orcid.org/0009-0000-4721-5517","observed_orcids":["https://orcid.org/0009-0000-4721-5517"]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Haris Maupa","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":0.4099,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.7459967,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"5","issue":"5","first_page":"540","last_page":"540"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/accounting-firms","display_name":"accounting firms","score":0.5669999718666077},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9359999895095825},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.7459999918937683},{"id":"https://openalex.org/keywords/quantitative-strategic-planning-matrix","display_name":"QSPM","score":0.7400000095367432},{"id":"https://openalex.org/keywords/internal-factor-evaluation","display_name":"internal factor evaluation","score":0.7390000224113464},{"id":"https://openalex.org/keywords/external-factor-evaluation","display_name":"external factor evaluation","score":1.0},{"id":"https://openalex.org/keywords/market-development-strategy","display_name":"market development strategy","score":0.8460000157356262},{"id":"https://openalex.org/keywords/market-penetration-strategy","display_name":"market penetration strategy","score":0.9419999718666077},{"id":"https://openalex.org/keywords/product-development-strategy","display_name":"product development strategy","score":0.9679999947547913},{"id":"https://openalex.org/keywords/strategy-formulation","display_name":"strategy formulation","score":0.453000009059906},{"id":"https://openalex.org/keywords/market-share-growth","display_name":"market share growth","score":0.5619999766349792}],"concepts":[{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.8464124202728271},{"id":"https://openalex.org/C2777648813","wikidata":"https://www.wikidata.org/wiki/Q2508647","display_name":"Market penetration","level":2,"score":0.5666965842247009},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.5147700309753418},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4536955654621124},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.43993109464645386},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42492902278900146},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.3640223741531372},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3529336750507355},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3077656626701355},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2764190137386322},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1824471354484558}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmbk.v5i5.13329","doi":"https://doi.org/10.24912/jmbk.v5i5.13329","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v5i5.13329","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/13329/8170","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmbk.v5i5.13329","doi":"https://doi.org/10.24912/jmbk.v5i5.13329","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v5i5.13329","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/13329/8170","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3204416482.pdf","grobid_xml":"https://content.openalex.org/works/W3204416482.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2740387883","https://openalex.org/W2771911411","https://openalex.org/W3008200338","https://openalex.org/W2981446885","https://openalex.org/W3092644074","https://openalex.org/W4388467583","https://openalex.org/W4303647218","https://openalex.org/W2999543823","https://openalex.org/W2600537341","https://openalex.org/W3215643520"],"abstract_inverted_index":{"This":[0,19,183],"research":[1,20],"was":[2],"conducted":[3],"to":[4,166,186,196],"find":[5],"what":[6],"marketing":[7],"strategies":[8],"are":[9,138,143],"appropriate":[10],"for":[11,103,111,140],"the":[12,35,49,61,68,78,86,90,100,108,116,155,159,162,170,188],"Yohanes":[13,219,305],"Accounting":[14,125],"Services":[15,126],"Office":[16,127],"in":[17,129],"2020.":[18,222],"used":[21,77],"data":[22,31],"collection":[23],"techniques":[24],"by":[25],"using":[26,89],"interviews":[27],"and":[28,54,67,81,134,150,200],"observations.":[29],"The":[30,57,74,96],"analysis":[32],"technique":[33],"uses":[34,60],"concept":[36],"of":[37,45,132,178,181,191],"Fred":[38],"R.":[39],"David's":[40],"theory":[41],"through":[42,194],"3":[43],"stages":[44],"strategic":[46],"formulation,":[47],"namely":[48],"input":[50,58],"stage,":[51,53,157],"matching":[52,259],"decision":[55,156,331],"stage.":[56],"stage":[59,76,88,260,332],"Internal":[62],"Factor":[63,70],"Evaluation":[64,71],"(IFE)":[65],"Matrix":[66,80,94,230],"External":[69],"(EFE)":[72],"Matrix.":[73,84],"next":[75],"SWOT":[79,263],"Internal-External":[82,117],"(IE)":[83,118,299],"In":[85,115],"final":[87],"Quantitative":[91,227],"Strategic":[92,228],"Planning":[93,229],"(QSPM).":[95,231],"results":[97],"showed":[98],"that":[99,123,137],"total":[101,109,176,243,251],"value":[102,110,177],"IFE":[104,236,246],"is":[105,113,121,128,169],"2.7081":[106],"while":[107],"EFE":[112,238,254],"3.0850.":[114],"matrix,":[119],"it":[120],"known":[122],"Yohanes's":[124],"a":[130,175,192],"position":[131,142],"growth":[133],"development.":[135],"Strategies":[136],"suitable":[139],"this":[141],"market":[144,147,171,189],"penetration":[145],"strategy,":[146,149],"development":[148,152,172],"product":[151,193],"strategy.":[153],"At":[154],"from":[158],"QSPM":[160,335],"results,":[161],"main":[163],"strategy":[164,173,184],"alternative":[165],"be":[167],"applied":[168],"with":[174],"attractiveness":[179],"(TAS)":[180,352],"6.7568.":[182],"seeks":[185],"increase":[187],"share":[190],"efforts":[195],"make":[197],"improvements,":[198],"enhancements,":[199],"developments.":[201],"Penelitian":[202],"ini":[203,317,356],"dilakukan":[204],"dengan":[205,269,347],"tujuan":[206],"untuk":[207,245,253,275,280,287,358],"mengetahui":[208],"strategi":[209,268,312,319,327,339,344],"pemasaran":[210],"apa":[211],"yang":[212,239,273,285,313,341],"sesuai":[213],"diterapkan":[214,342],"bagi":[215],"Kantor":[216,302],"Jasa":[217,303],"Akuntan":[218,304],"pada":[220,261,307,315],"tahun":[221],"Pada":[223,258,296,330],"tahap":[224],"akhir":[225],"menggunakan":[226,271,283],"Berdasarkan":[232],"hasil":[233,334],"dari":[234,333],"matriks":[235],"dan":[237,290,293,310,326,369],"dikumpulkan,":[240],"dapat":[241,336],"diketahui":[242,300],"nilai":[244,252],"adalah":[247,255,318],"sebesar":[248,256,353],"2,7081":[249],"sedangkan":[250],"3,0850.":[257],"matrik":[262,297],"didapatkan":[264],"beberapa":[265],"kemungkinan":[266],"alternatif":[267,338],"cara":[270],"kekuatan":[272,284],"dimiliki":[274,286],"memanfaatkan":[276,278],"peluang,":[277],"peluang":[279],"mengatasi":[281],"kelemahan,":[282],"menghindari":[288,294],"ancaman":[289],"meminimalisasikan":[291],"kelemahan":[292],"ancaman.":[295],"Internal-Eksternal":[298],"bahwa":[301],"berada":[306],"posisi":[308,316],"tumbuh":[309],"bina,":[311],"cocok":[314],"penetrasi":[320,321],"pasar,":[322],"startegi":[323],"pengembangan":[324,328,345],"pasar":[325,346,361],"produk.":[329],"diperoleh":[337],"utama":[340],"yaitu":[343],"Total":[348],"Nilai":[349],"Daya":[350],"Tarik":[351],"6,7568.":[354],"Strategi":[355],"berusaha":[357],"meningkatkan":[359],"pangsa":[360],"suatu":[362],"produk":[363],"melalui":[364],"usaha":[365],"melakukan":[366],"perbaikan,":[367],"peningkatan":[368],"pengembangan.":[370]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-10-11T00:00:00"}
