{"id":"https://openalex.org/W3203967495","doi":"https://doi.org/10.1007/978-3-658-03894-6_21-1","title":"Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag","display_name":"Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3203967495","doi":"https://doi.org/10.1007/978-3-658-03894-6_21-1","mag":"3203967495"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-03894-6_21-1","doi":"https://doi.org/10.1007/978-3-658-03894-6_21-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03894-6_21-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4252297812","display_name":"Handbuch Unternehmenskommunikation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5167/uzh-207471","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068111934","display_name":"Ansgar Zerfa\u00df","orcid":"https://orcid.org/0000-0002-5539-4663","observed_orcids":["https://orcid.org/0000-0002-5539-4663"]},"institutions":[{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Ansgar Zerfa\u00df","raw_affiliation_strings":["Institut f\u00fcr Kommunikations- und Medienwissenschaft, Universit\u00e4t Leipzig, Leipzig, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Kommunikations- und Medienwissenschaft, Universit\u00e4t Leipzig, Leipzig, Deutschland","institution_ids":["https://openalex.org/I926574661"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022676015","display_name":"Sophia Charlotte Volk","orcid":"https://orcid.org/0000-0003-0887-8224","observed_orcids":["https://orcid.org/0000-0003-0887-8224"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Sophia Charlotte Volk","raw_affiliation_strings":["Institut f\u00fcr Kommunikationswissenschaft und Medienforschung, Universit\u00e4t Z\u00fcrich, Z\u00fcrich, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Kommunikationswissenschaft und Medienforschung, Universit\u00e4t Z\u00fcrich, Z\u00fcrich, Schweiz","institution_ids":["https://openalex.org/I202697423"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5068111934"],"corresponding_institution_ids":["https://openalex.org/I926574661"],"apc_list":null,"apc_paid":null,"fwci":6.6804,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.96779141,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.7919999957084656,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.7919999957084656,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08009999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.0706000030040741,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-communication-strategy","display_name":"corporate communication strategy","score":0.878000020980835},{"id":"https://openalex.org/keywords/strategic-alignment","display_name":"strategic alignment","score":0.7820000052452087},{"id":"https://openalex.org/keywords/organizational-goals","display_name":"organizational goals","score":0.6769999861717224},{"id":"https://openalex.org/keywords/communicative-goals","display_name":"communicative purpose","score":0.5659999847412109},{"id":"https://openalex.org/keywords/stakeholder-communication","display_name":"stakeholder communication","score":0.722000002861023},{"id":"https://openalex.org/keywords/key-performance-indicators","display_name":"key performance indicators","score":0.8939999938011169},{"id":"https://openalex.org/keywords/value-contribution","display_name":"value contribution","score":0.6439999938011169},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.6470000147819519},{"id":"https://openalex.org/keywords/public-affairs","display_name":"public affairs","score":0.875},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.6230000257492065},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.6510000228881836},{"id":"https://openalex.org/keywords/financial-communication","display_name":"financial communication","score":0.6010000109672546},{"id":"https://openalex.org/keywords/management-tools","display_name":"management tools","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.35458385944366455}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/978-3-658-03894-6_21-1","doi":"https://doi.org/10.1007/978-3-658-03894-6_21-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03894-6_21-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},{"id":"pmh:oai:www.zora.uzh.ch:207471","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/id/eprint/207471/1/Zerfass_Volk_Strategische_Ausrichtung_der_Unternehmenskommunikation.pdf","pdf_url":"https://www.zora.uzh.ch/id/eprint/207471/1/Zerfass_Volk_Strategische_Ausrichtung_der_Unternehmenskommunikation.pdf","source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Zerfass, Ansgar; Volk, Sophia Charlotte (2021). Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag. In: Zerfass, Ansgar; Piwinger, Manfred; R\u00f6ttger, Ulrike. Handbuch Unternehmenskommunikation. Wiesbaden: Springer, 1-24.","raw_type":"info:eu-repo/semantics/bookPart"},{"id":"pmh:oai:www.zora.uzh.ch:20.500.14742/186495","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/handle/20.500.14742/186495","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Zerfass, A., & Volk, S. C. (2021). Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag. In A. Zerfass, M. Piwinger, & U. R\u00f6ttger (Eds.), Handbuch Unternehmenskommunikation (pp. 1\u201324). Springer. https://doi.org/10.1007/978-3-658-03894-6_21-1","raw_type":"Book Section"},{"id":"doi:10.5167/uzh-207471","doi":"https://doi.org/10.5167/uzh-207471","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-207471","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"BookChapter"}],"best_oa_location":{"id":"doi:10.5167/uzh-207471","doi":"https://doi.org/10.5167/uzh-207471","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-207471","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"BookChapter"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W54890805","https://openalex.org/W89871694","https://openalex.org/W111220982","https://openalex.org/W130740676","https://openalex.org/W153549999","https://openalex.org/W367280112","https://openalex.org/W632488149","https://openalex.org/W637082877","https://openalex.org/W2057659770","https://openalex.org/W2126649129","https://openalex.org/W2138988884","https://openalex.org/W2144558430","https://openalex.org/W2148005054","https://openalex.org/W2244505112","https://openalex.org/W2277040689","https://openalex.org/W2475900500","https://openalex.org/W2561499724","https://openalex.org/W2579041693","https://openalex.org/W2580410065","https://openalex.org/W2612064969","https://openalex.org/W2613375609","https://openalex.org/W2735661031","https://openalex.org/W2762508396","https://openalex.org/W2775516960","https://openalex.org/W2792499295","https://openalex.org/W2802963065","https://openalex.org/W2886086662","https://openalex.org/W2890833105","https://openalex.org/W2898986650","https://openalex.org/W2912783945","https://openalex.org/W2945574477","https://openalex.org/W2950850739","https://openalex.org/W2956998920","https://openalex.org/W2970015419","https://openalex.org/W2995295892","https://openalex.org/W2995308371","https://openalex.org/W2999938879","https://openalex.org/W3000190358","https://openalex.org/W3001170884","https://openalex.org/W3005326933","https://openalex.org/W3005596596","https://openalex.org/W3007082286","https://openalex.org/W3008497003","https://openalex.org/W3035296958","https://openalex.org/W3092856243","https://openalex.org/W3116647704","https://openalex.org/W3131992887","https://openalex.org/W3193202579","https://openalex.org/W4214590068","https://openalex.org/W4214661385","https://openalex.org/W4226096173","https://openalex.org/W4231672591","https://openalex.org/W4233920651","https://openalex.org/W4233933878","https://openalex.org/W4242555006","https://openalex.org/W4248197265","https://openalex.org/W4252297812","https://openalex.org/W4252372648","https://openalex.org/W4256180149","https://openalex.org/W4285719527","https://openalex.org/W4389556813","https://openalex.org/W6721765518","https://openalex.org/W6816130832","https://openalex.org/W6833496391","https://openalex.org/W6990234664","https://openalex.org/W7009672468"],"related_works":["https://openalex.org/W4234748964","https://openalex.org/W4242133200","https://openalex.org/W4414550220","https://openalex.org/W1949690111","https://openalex.org/W4300608610","https://openalex.org/W1864721928","https://openalex.org/W198155366","https://openalex.org/W3041087144","https://openalex.org/W1193938643","https://openalex.org/W36008318"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":6}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-10-11T00:00:00"}
