{"id":"https://openalex.org/W3203864178","doi":null,"title":"Pemasaran Jasa : Manusia, teknologi, strategi","display_name":"Pemasaran Jasa : Manusia, teknologi, strategi","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W3203864178","mag":"3203864178"},"language":"id","primary_location":{"id":"mag:3203864178","doi":null,"is_oa":false,"landing_page_url":"https://opac.feb.uinjkt.ac.id/index.php?p=show_detail&id=3344&keywords=","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060491535","display_name":"Christopher H. Lovelock","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christopher Lovelock","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064998398","display_name":"Jochen Wirtz","orcid":"https://orcid.org/0000-0002-6297-4498","observed_orcids":["https://orcid.org/0000-0002-6297-4498"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jochen Wirtz","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6297-4498","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5112494399","display_name":"Jacky Silas Mussry","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jacky Mussry","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":39,"citation_normalized_percentile":{"value":0.76562608,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7348999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7348999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.10429999977350235,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.08389999717473984,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/services-marketing","display_name":"service marketing","score":0.9110000133514404},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.628000020980835},{"id":"https://openalex.org/keywords/human-resource-management","display_name":"human resource management","score":0.6060000061988831},{"id":"https://openalex.org/keywords/marketing-technology","display_name":"marketing technology","score":0.7490000128746033},{"id":"https://openalex.org/keywords/service-sector","display_name":"service sector","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5927900075912476},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.38878005743026733},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3675812780857086}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3203864178","doi":null,"is_oa":false,"landing_page_url":"https://opac.feb.uinjkt.ac.id/index.php?p=show_detail&id=3344&keywords=","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"sustainable_development_goals_aurora":[{"score":0.5,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2575581257","https://openalex.org/W3204691607","https://openalex.org/W3207212202","https://openalex.org/W2917477211","https://openalex.org/W2785335386","https://openalex.org/W7132521233","https://openalex.org/W2228069194","https://openalex.org/W2305299901","https://openalex.org/W3183355895","https://openalex.org/W2900128132"],"abstract_inverted_index":{"Saat":[0],"ini,":[1],"jasa":[2,13],"semakin":[3,14],"mendominasi":[4],"ekonomi":[5],"dunia.":[6],"Tentu":[7],"saja,":[8],"keterampilan":[9],"mengelola":[10],"dan":[11],"memasarkan":[12],"penting.":[15]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-10-11T00:00:00"}