{"id":"https://openalex.org/W3203780402","doi":null,"title":"Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising","display_name":"Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W3203780402","mag":"3203780402"},"language":"en","primary_location":{"id":"mag:3203780402","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.memphis.edu/cgi/viewcontent.cgi?article=1413&context=etd","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004801400","display_name":"Christine M. Kowalczyk","orcid":"https://orcid.org/0000-0003-0161-7953","observed_orcids":["https://orcid.org/0000-0003-0161-7953"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Christine M. Kowalczyk","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0161-7953","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5004801400"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4514000117778778,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4514000117778778,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.27000001072883606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.26589998602867126,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity","display_name":"celebrity","score":0.7670000195503235},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8159999847412109},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.49399998784065247},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6650000214576721},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.703000009059906},{"id":"https://openalex.org/keywords/celebrity-branding","display_name":"celebrity branding","score":0.527999997138977}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6982488632202148},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.439448744058609},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39208653569221497}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3203780402","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.memphis.edu/cgi/viewcontent.cgi?article=1413&context=etd","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W109192947","https://openalex.org/W1492511747","https://openalex.org/W1493405167","https://openalex.org/W1562891728","https://openalex.org/W1592411571","https://openalex.org/W1834481056","https://openalex.org/W1964924375","https://openalex.org/W1985008672","https://openalex.org/W1989528006","https://openalex.org/W1991748742","https://openalex.org/W1994630584","https://openalex.org/W1999264634","https://openalex.org/W2000186419","https://openalex.org/W2000972799","https://openalex.org/W2002067858","https://openalex.org/W2003350935","https://openalex.org/W2007098372","https://openalex.org/W2011108824","https://openalex.org/W2012430674","https://openalex.org/W2012900610","https://openalex.org/W2021099107","https://openalex.org/W2023418853","https://openalex.org/W2026759225","https://openalex.org/W2028459713","https://openalex.org/W2030004553","https://openalex.org/W2035517427","https://openalex.org/W2035669872","https://openalex.org/W2037255002","https://openalex.org/W2038231933","https://openalex.org/W2039839947","https://openalex.org/W2040346823","https://openalex.org/W2042916635","https://openalex.org/W2043288801","https://openalex.org/W2044640583","https://openalex.org/W2044751473","https://openalex.org/W2051588238","https://openalex.org/W2053204041","https://openalex.org/W2056726912","https://openalex.org/W2057172983","https://openalex.org/W2058323601","https://openalex.org/W2062912008","https://openalex.org/W2068143691","https://openalex.org/W2071412573","https://openalex.org/W2073270049","https://openalex.org/W2078420891","https://openalex.org/W2080769151","https://openalex.org/W2093499986","https://openalex.org/W2099342631","https://openalex.org/W2108867285","https://openalex.org/W2111771113","https://openalex.org/W2113238885","https://openalex.org/W2125634133","https://openalex.org/W2126216359","https://openalex.org/W2128068758","https://openalex.org/W2129951714","https://openalex.org/W2139608925","https://openalex.org/W2141485058","https://openalex.org/W2146779796","https://openalex.org/W2154611637","https://openalex.org/W2156022826","https://openalex.org/W2156925274","https://openalex.org/W2168434768","https://openalex.org/W2223634967","https://openalex.org/W2302806919","https://openalex.org/W2327973342","https://openalex.org/W2409379474","https://openalex.org/W2595519040","https://openalex.org/W2618779644","https://openalex.org/W2771446000","https://openalex.org/W2795691675","https://openalex.org/W2990531823","https://openalex.org/W3122007761","https://openalex.org/W3122354189","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2281829353","https://openalex.org/W2262985916","https://openalex.org/W2792089805","https://openalex.org/W2896981056","https://openalex.org/W6989796308","https://openalex.org/W2399778394","https://openalex.org/W3120040800","https://openalex.org/W2964514264","https://openalex.org/W2234902296","https://openalex.org/W1551218808"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-10-11T00:00:00"}