{"id":"https://openalex.org/W3201791104","doi":"https://doi.org/10.29040/ijebar.v5i3.3359","title":"STRATEGIES FOR INCREASING THE COMPETITIVENESS OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN BANYUMAS DURING THE COVID-19 PANDEMIC","display_name":"STRATEGIES FOR INCREASING THE COMPETITIVENESS OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN BANYUMAS DURING THE COVID-19 PANDEMIC","publication_year":2021,"publication_date":"2021-09-30","ids":{"openalex":"https://openalex.org/W3201791104","doi":"https://doi.org/10.29040/ijebar.v5i3.3359","mag":"3201791104"},"language":"en","primary_location":{"id":"doi:10.29040/ijebar.v5i3.3359","doi":"https://doi.org/10.29040/ijebar.v5i3.3359","is_oa":true,"landing_page_url":"https://doi.org/10.29040/ijebar.v5i3.3359","pdf_url":"https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/3359/1470","source":{"id":"https://openalex.org/S4210197850","display_name":"International Journal of Economics Business and Accounting Research (IJEBAR)","issn_l":"2614-1280","issn":["2614-1280","2622-4771"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/3359/1470","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018367425","display_name":"Mastur Mujib Ikhsani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210131867","display_name":"Muhammadiyah University Purwokerto","ror":"https://ror.org/03j32c418","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210131867"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mastur Mujib Ikhsani","raw_affiliation_strings":["Universitas Muhammadiyah Purwokerto"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purwokerto","institution_ids":["https://openalex.org/I4210131867"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027304999","display_name":"Selamet Eko Budi Santoso","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210131867","display_name":"Muhammadiyah University Purwokerto","ror":"https://ror.org/03j32c418","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210131867"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Selamet Eko Budi Santoso","raw_affiliation_strings":["Universitas Muhammadiyah Purwokerto"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purwokerto","institution_ids":["https://openalex.org/I4210131867"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051057868","display_name":"Fatmah Bagis","orcid":"https://orcid.org/0000-0003-3293-5970","observed_orcids":["https://orcid.org/0000-0003-3293-5970"]},"institutions":[{"id":"https://openalex.org/I4210131867","display_name":"Muhammadiyah University Purwokerto","ror":"https://ror.org/03j32c418","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210131867"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fatmah Bagis","raw_affiliation_strings":["Universitas Muhammadiyah Purwokerto"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purwokerto","institution_ids":["https://openalex.org/I4210131867"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033007741","display_name":"Arini Hidayah","orcid":"https://orcid.org/0000-0002-1640-235X","observed_orcids":["https://orcid.org/0000-0002-1640-235X"]},"institutions":[{"id":"https://openalex.org/I4210131867","display_name":"Muhammadiyah University Purwokerto","ror":"https://ror.org/03j32c418","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210131867"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arini Hidayah","raw_affiliation_strings":["Universitas Muhammadiyah Purwokerto"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purwokerto","institution_ids":["https://openalex.org/I4210131867"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210131867"],"apc_list":null,"apc_paid":null,"fwci":0.7856,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.78647641,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"5","issue":"3","first_page":"2476","last_page":"2485"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.949999988079071},{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.8980000019073486},{"id":"https://openalex.org/keywords/covid-19-pandemic-impact","display_name":"COVID-19 pandemic impact","score":0.8519999980926514},{"id":"https://openalex.org/keywords/business-survival-strategies","display_name":"business survival strategies","score":0.6600000262260437},{"id":"https://openalex.org/keywords/banyumas-regency","display_name":"Banyumas Regency","score":0.8299999833106995},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.7450000047683716},{"id":"https://openalex.org/keywords/aggressive-growth-strategy","display_name":"aggressive growth strategy","score":0.7110000252723694},{"id":"https://openalex.org/keywords/economic-downturn","display_name":"economic downturn","score":0.4189999997615814},{"id":"https://openalex.org/keywords/social-restrictions","display_name":"social restrictions","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.8770732879638672},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6546192169189453},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.613113284111023},{"id":"https://openalex.org/C89623803","wikidata":"https://www.wikidata.org/wiki/Q12184","display_name":"Pandemic","level":5,"score":0.5082399249076843},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.4852614104747772},{"id":"https://openalex.org/C2776542561","wikidata":"https://www.wikidata.org/wiki/Q271969","display_name":"Purchasing power","level":2,"score":0.48216813802719116},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.46199822425842285},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.44799911975860596},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.39135777950286865},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3295554518699646},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24401643872261047},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.09657445549964905},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C165556158","wikidata":"https://www.wikidata.org/wiki/Q83937","display_name":"Keynesian economics","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.29040/ijebar.v5i3.3359","doi":"https://doi.org/10.29040/ijebar.v5i3.3359","is_oa":true,"landing_page_url":"https://doi.org/10.29040/ijebar.v5i3.3359","pdf_url":"https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/3359/1470","source":{"id":"https://openalex.org/S4210197850","display_name":"International Journal of Economics Business and Accounting Research (IJEBAR)","issn_l":"2614-1280","issn":["2614-1280","2622-4771"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","raw_type":"journal-article"},{"id":"mag:3201791104","doi":null,"is_oa":true,"landing_page_url":"http://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3359/1470","pdf_url":null,"source":{"id":"https://openalex.org/S4210197850","display_name":"International Journal of Economics Business and Accounting Research (IJEBAR)","issn_l":"2614-1280","issn":["2614-1280","2622-4771"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","raw_type":null}],"best_oa_location":{"id":"doi:10.29040/ijebar.v5i3.3359","doi":"https://doi.org/10.29040/ijebar.v5i3.3359","is_oa":true,"landing_page_url":"https://doi.org/10.29040/ijebar.v5i3.3359","pdf_url":"https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/3359/1470","source":{"id":"https://openalex.org/S4210197850","display_name":"International Journal of Economics Business and Accounting Research (IJEBAR)","issn_l":"2614-1280","issn":["2614-1280","2622-4771"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.9211000204086304},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3201791104.pdf","grobid_xml":"https://content.openalex.org/works/W3201791104.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2624760437","https://openalex.org/W2754322889","https://openalex.org/W2941548498","https://openalex.org/W3036582655","https://openalex.org/W3131860655"],"related_works":["https://openalex.org/W3170926119","https://openalex.org/W3000243159","https://openalex.org/W3209366507","https://openalex.org/W3163364296","https://openalex.org/W2411141289","https://openalex.org/W2317895938","https://openalex.org/W3017211561","https://openalex.org/W3195189636","https://openalex.org/W3209083758","https://openalex.org/W2922596452","https://openalex.org/W3211095132","https://openalex.org/W3111828668","https://openalex.org/W2901877161","https://openalex.org/W3016628192","https://openalex.org/W3153418710","https://openalex.org/W2766232240","https://openalex.org/W3130621533","https://openalex.org/W3157341646","https://openalex.org/W3204504552","https://openalex.org/W3184861999"],"abstract_inverted_index":{"MSMEs":[0,24,72,85,125,153,158,172],"have":[1],"become":[2],"the":[3,10,13,17,38,46,82,93,108,113,122,150,155],"backbone":[4],"and":[5,117,126,141],"buffer":[6],"zone":[7],"that":[8,77,168],"saves":[9],"country":[11],"from":[12],"economic":[14,49],"downturn.":[15],"However,":[16],"current":[18],"COVID-19":[19],"pandemic":[20,64,200],"has":[21],"left":[22],"many":[23],"helpless.":[25],"One":[26],"by":[27,68],"one":[28],"they":[29],"fell":[30],"quickly.":[31],"They":[32],"lost":[33],"their":[34],"market":[35],"due":[36,44],"to":[37,45,80,90,102,106,128,132,144,148,183,189],"weakening":[39],"of":[40,58,62,84,98,110,119,152,179],"people's":[41],"purchasing":[42],"power":[43],"decline":[47],"in":[48,55,86,124,159,164,169,173,187],"activity":[50],"during":[51,92,154],"large-scale":[52],"social":[53],"restrictions":[54],"a":[56,78,146],"number":[57],"areas.":[59],"The":[60,96],"impact":[61],"this":[63,99,170],"was":[65],"also":[66,74],"felt":[67],"Banyumas":[69,87,160,174],"Regency,":[70],"whose":[71],"were":[73],"affected.":[75],"So":[76],"strategy":[79,147],"increase":[81,107,129,149],"competitiveness":[83,109,131,151],"is":[88,101,162],"needed":[89],"survive":[91],"covid-19":[94,156],"pandemic.":[95,157],"purpose":[97],"study":[100,137],"find":[103],"out":[104],"strategies":[105,127,182],"SMEs.":[111,120],"Knowing":[112,121],"strengths,":[114],"weaknesses,":[115],"opportunities,":[116],"threats":[118],"problems":[123],"MSME":[130],"achieve":[133],"high":[134],"competitiveness.":[135],"This":[136],"uses":[138],"descriptive":[139],"methods":[140],"SWOT":[142],"analysis":[143],"obtain":[145],"Regency":[161,175],"located":[163],"square":[165],"I,":[166],"meaning":[167],"position":[171],"are":[176],"very":[177],"supportive":[178],"aggressive":[180],"growth":[181],"gain":[184],"company":[185],"advantages":[186],"order":[188],"compete":[190],"with":[191],"other":[192],"business":[193],"entities.":[194],"Keywords:":[195],"MSMEs,":[196],"Competitiveness,":[197],"SWOT,":[198],"Covid-19":[199]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2025-10-10T00:00:00"}
