{"id":"https://openalex.org/W3201113808","doi":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","title":"Purchasing Decisions of Coffee in the Pesen Kopi: A Consumer Behavior Approach","display_name":"Purchasing Decisions of Coffee in the Pesen Kopi: A Consumer Behavior Approach","publication_year":2021,"publication_date":"2021-06-30","ids":{"openalex":"https://openalex.org/W3201113808","doi":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","mag":"3201113808"},"language":"en","primary_location":{"id":"doi:10.24940/theijbm/2021/v9/i6/bm2106-053","doi":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","is_oa":true,"landing_page_url":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","pdf_url":"http://www.internationaljournalcorner.com/index.php/theijbm/article/download/165123/113589","source":{"id":"https://openalex.org/S2764510197","display_name":"The International Journal of Business & Management","issn_l":"2321-8916","issn":["2321-8916"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Journal of Business & Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.internationaljournalcorner.com/index.php/theijbm/article/download/165123/113589","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013085849","display_name":"Ratu Bulkis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratu Bulkis","raw_affiliation_strings":["Student, Department of Business and Economics, University of Brawijaya, Malang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Student, Department of Business and Economics, University of Brawijaya, Malang, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037225643","display_name":"Dra. Noermijati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dra. Noermijati","raw_affiliation_strings":["Lecturer, Department of Business and Economic , University of Brawijaya , Malang , Indonesia","Department of Business and Economic, University of Brawijaya, Malang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer, Department of Business and Economic , University of Brawijaya , Malang , Indonesia","institution_ids":["https://openalex.org/I177055848"]},{"raw_affiliation_string":"Department of Business and Economic, University of Brawijaya, Malang, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069139544","display_name":"Astrid Puspaningrum","orcid":"https://orcid.org/0000-0002-7578-1919","observed_orcids":["https://orcid.org/0000-0002-7578-1919"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Astrid Puspaningrum","raw_affiliation_strings":["Department of Business and Economic, University of Brawijaya, Malang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business and Economic, University of Brawijaya, Malang, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177055848"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.20466311,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"9","issue":"6","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8159999847412109},{"id":"https://openalex.org/keywords/coffee-consumption","display_name":"coffee consumption","score":0.7850000262260437},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7879999876022339},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.6890000104904175},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7390000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8989999890327454},{"id":"https://openalex.org/keywords/coffee-shop","display_name":"coffee shop","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.9033069610595703},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8567708730697632},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7486580610275269},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6114673614501953},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5850092172622681},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5709913969039917},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5413584113121033},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.48143407702445984},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4764024317264557},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1130523681640625},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.056606411933898926},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24940/theijbm/2021/v9/i6/bm2106-053","doi":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","is_oa":true,"landing_page_url":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","pdf_url":"http://www.internationaljournalcorner.com/index.php/theijbm/article/download/165123/113589","source":{"id":"https://openalex.org/S2764510197","display_name":"The International Journal of Business & Management","issn_l":"2321-8916","issn":["2321-8916"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Journal of Business & Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24940/theijbm/2021/v9/i6/bm2106-053","doi":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","is_oa":true,"landing_page_url":"https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053","pdf_url":"http://www.internationaljournalcorner.com/index.php/theijbm/article/download/165123/113589","source":{"id":"https://openalex.org/S2764510197","display_name":"The International Journal of Business & Management","issn_l":"2321-8916","issn":["2321-8916"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Journal of Business & Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3201113808.pdf","grobid_xml":"https://content.openalex.org/works/W3201113808.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2594915948","https://openalex.org/W2757022982","https://openalex.org/W2802794224","https://openalex.org/W2977031568"],"related_works":["https://openalex.org/W4290649218","https://openalex.org/W7208827510","https://openalex.org/W2528689090","https://openalex.org/W2595859615","https://openalex.org/W6908605199","https://openalex.org/W7165026376","https://openalex.org/W7219546531","https://openalex.org/W7147414140","https://openalex.org/W7221582466","https://openalex.org/W3182437481"],"abstract_inverted_index":{"Consumers":[0,61],"as":[1,6],"coffee":[2,5,12,65],"lovers":[3],"consider":[4],"a":[7,122,132,143,153,163],"lifestyle":[8],"and":[9,56,82,89],"consumption":[10],"patterns":[11],"today":[13],"are":[14,70],"not":[15,29],"only":[16,30],"taken":[17,100],"in":[18,48,73,96],"the":[19,43,50,71,174,187],"morning":[20],"only,":[21],"but":[22,34],"at":[23,67],"any":[24],"time.":[25],"This":[26,38],"trend":[27],"is":[28],"among":[31,36],"adult":[32],"consumers":[33],"also":[35],"teenagers.":[37],"study":[39],"aims":[40],"to":[41],"analyze":[42],"role":[44],"of":[45,52,176,189],"brand":[46,148,158,160,170,183],"image":[47,149,161,171,184],"mediating":[49],"effect":[51,125,135,146,156,166,175,188],"social":[53,118,139,177],"media":[54,119,140,178],"marketing":[55,120,141,179],"price":[57,130,151,190],"on":[58,126,136,147,157,167,180,191],"purchasing":[59,127,137,168,181,192],"decisions.":[60,193],"who":[62],"have":[63],"purchased":[64],"drinks":[66],"Pesen":[68,92],"Kopi":[69,93],"population":[72],"this":[74],"study.":[75],"The":[76,105,113],"sampling":[77,81,84],"technique":[78,108],"used":[79],"purposive":[80],"accidental":[83],"method":[85],"with":[86],"140":[87],"respondents":[88,102],"from":[90],"each":[91],"outlet":[94],"located":[95],"five":[97],"districts":[98],"were":[99],"28":[101],"per":[103],"district.":[104],"data":[106],"analysis":[107],"uses":[109],"Partial":[110],"Least":[111],"Square.":[112],"research":[114],"results":[115],"conclude":[116],"that":[117],"has":[121,131,142,152,162],"significant":[123,133,144,154,164],"positive":[124,134,145,155,165],"decisions":[128],";":[129,150],"decisions;":[138,169,182],"image;":[159],"significantly":[172,185],"mediates":[173,186]},"counts_by_year":[{"year":2025,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-09-27T00:00:00"}