{"id":"https://openalex.org/W3200367883","doi":"https://doi.org/10.5530/srp.2020.1.75","title":"Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure","display_name":"Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3200367883","doi":"https://doi.org/10.5530/srp.2020.1.75","mag":"3200367883"},"language":"en","primary_location":{"id":"mag:3200367883","doi":"https://doi.org/10.5530/srp.2020.1.75","is_oa":false,"landing_page_url":"https://www.sysrevpharm.org/articles/micro-influencers-marketing-and-brand-image-to-purchase-intention-of-cosmetic-products-focallure.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S3096383","display_name":"Systematic Reviews in Pharmacy","issn_l":"0975-8453","issn":["0975-8453","0976-2779"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":"https://openalex.org/P4310320448","host_organization_name":"Medknow","host_organization_lineage":["https://openalex.org/P4310320448","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Medknow","Wolters Kluwer"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Systematic Reviews in Pharmacy","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045918328","display_name":"Puji Isyanto","orcid":"https://orcid.org/0000-0003-0128-0705","observed_orcids":["https://orcid.org/0000-0003-0128-0705"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Puji Isyanto","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0128-0705","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075451608","display_name":"Rahayu Gita Sapitri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rahayu Gita Sapitri","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5005581855","display_name":"Obsatar Sinaga","orcid":"https://orcid.org/0000-0002-7829-3902","observed_orcids":["https://orcid.org/0000-0002-7829-3902"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Obsatar Sinaga","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-7829-3902","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.7609,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.97357628,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"11","issue":"1","first_page":"601","last_page":"605"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5396000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5396000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3978999853134155,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.04540000110864639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.8240000009536743},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5960000157356262},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.699999988079071}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.908031702041626},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.6447224617004395},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6443688869476318},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6271759271621704},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45048782229423523},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43583282828330994},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3562272787094116},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.24956563115119934},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.20497402548789978},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.16300493478775024},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.1123935878276825}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3200367883","doi":"https://doi.org/10.5530/srp.2020.1.75","is_oa":false,"landing_page_url":"https://www.sysrevpharm.org/articles/micro-influencers-marketing-and-brand-image-to-purchase-intention-of-cosmetic-products-focallure.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S3096383","display_name":"Systematic Reviews in Pharmacy","issn_l":"0975-8453","issn":["0975-8453","0976-2779"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":"https://openalex.org/P4310320448","host_organization_name":"Medknow","host_organization_lineage":["https://openalex.org/P4310320448","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Medknow","Wolters Kluwer"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Systematic Reviews in Pharmacy","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4409712257","https://openalex.org/W7220756581","https://openalex.org/W4402919070","https://openalex.org/W4402465347","https://openalex.org/W7202365726","https://openalex.org/W7212053460","https://openalex.org/W4411313068","https://openalex.org/W7219263611","https://openalex.org/W7125017261","https://openalex.org/W4408681462"],"abstract_inverted_index":{"The":[0,49],"purpose":[1],"of":[2,12,29,60,70,80,138,183,208,237,262,292,318,346,378,411],"this":[3,30,75,85,165],"study":[4],"was":[5],"to":[6,21,163,180,205,234,259,289,315,343,375,408],"determine":[7],"and":[8,15,19,36,54,159,177,202,231,256,286,312,340,372,405],"analyze":[9],"the":[10,41,45,78,81,100,105,112,116,126,136],"impact":[11],"micro-influencer":[13,33],"marketing":[14,34,94,119],"brand":[16,37,106,121],"image":[17,38,107,122],"simultaneously":[18],"partially":[20],"purchase":[22,46,101,113,127,148],"intention":[23,47,102,114,128,149],"cosmetics":[24],"Focallure":[25],"in":[26,74,324,352,384,417],"Karawang.\r\nThe":[27],"variables":[28,96],"research":[31,76],"that":[32,91,145],"(X1)":[35,97],"(X2).":[39],"While":[40],"dependent":[42],"variable":[43,108,147],"is":[44,52,77,141],"(Y).":[48,129],"method":[50,56],"used":[51,73],"descriptive":[53],"verification":[55],"with":[57],"a":[58],"sample":[59],"380":[61],"people.":[62],"Shape":[63],"sampling":[64],"using":[65],"simple":[66],"random":[67],"sampling.":[68],"Methods":[69],"data":[71],"analysis":[72,79],"path":[82],"(Path":[83],"analysis).\r\nIn":[84],"study,":[86],"it":[87],"can":[88],"be":[89],"seen":[90],"partial,":[92],"influencer":[93,118],"micro":[95,117],"significantly":[98,110,124],"affects":[99,111,125],"(Y)":[103],"while":[104],"(X2)":[109,123],"(Y).\r\nSimultaneously,":[115],"(X1),":[120],"R2":[130],"coefficient":[131],"value":[132,137],"by":[133,151],"looking":[134],"at":[135],"R":[139],"Square":[140],"0.295.":[142],"This":[143],"means":[144],"29.5%":[146],"influenced":[150],"two":[152],"independent":[153],"variables,":[154],"namely":[155],"Micro":[337,369],"Influencer":[157],"Marketing":[158,176,201,230,255,285,311,339,371,404],"Brand":[160,178,203,232,257,287,313,341,373,406],"Image.":[161],"\r\n\r\n\r\n\t\r\n\t\t\r\n\t\t\tHow":[162],"Cite":[164],"Article\r\n\t\t\r\n\t\t\r\n\t\t\tPubmed":[166],"Style\r\n\t\t\t\r\n\t\t\tPuji":[167,192],"Isyanto,":[168,193,222,247,276,302,331,363,395],"Rahayu":[169,194,223,248,277,303,332,364,396],"Gita":[170,195,224,249,278,304,333,365,397],"Sapitri,":[171,196,225,250,279,305,334,366,398],"Obsatar":[172,197,226,251,280,306,335,367,399],"Sinaga.":[173,198,227,252,307,336,368],"Influencers":[175,200,229,254,284,310,338,370,403],"Image":[179,204,233,258,288,314,342,374,407],"Purchase":[181,206,235,260,290,316,344,376,409],"Intention":[182,207,236,261,291,317,345,377,410],"Cosmetic":[184,209,238,263,293,319,347,379,412],"Products":[185,210,239,264,294,320,348,380,413],"Focallure.":[349,381],"SRP.":[187,241,266],"2020;":[188,242],"11(1):":[189,243,272],"601-605.":[190,244,273,299,328,356,388,421],"doi:10.5530/srp.2020.1.75\r\n\t\t\t\r\n\t\t\tWeb":[191],"http://www.sysrevpharm.org/?mno=86313":[212],"[Access:":[213],"March":[214,269],"29,":[215,270],"2021].":[216],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tAMA":[217],"(American":[218,391],"Medical":[219],"Association)":[220,361,393],"Style\r\n\r\n\t\t\tPuji":[221,246,275,301,330,362,394],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tVancouver/ICMJE":[245],"(2020),":[267,355,387],"[cited":[268],"2021];":[271],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tHarvard":[274],"Sinaga":[281,400],"(2020)":[282,401],"SRP,":[296],"11":[297,326,354,419],"(1),":[298,327,420],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tTurabian":[300],"2020.":[308],"Systematic":[322,350,382,415],"Reviews":[323,351,383,416],"Pharmacy,":[325,418],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tChicago":[329],"Pharmacy":[353,385],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tMLA":[357],"(The":[358],"Modern":[359],"Language":[360],"11.1":[386],"Print.":[389],"doi:10.5530/srp.2020.1.75\r\n\r\n\t\t\t\r\n\t\t\tAPA":[390],"Psychological":[392],"doi:10.5530/srp.2020.1.75":[422]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-09-27T00:00:00"}