{"id":"https://openalex.org/W3196442932","doi":"https://doi.org/10.18046/j.estger.2021.160.3966","title":"La autenticidad de la marca, su efecto en la imagen y reputaci\u00f3n de marca de productos cerveceros en M\u00e9xico","display_name":"La autenticidad de la marca, su efecto en la imagen y reputaci\u00f3n de marca de productos cerveceros en M\u00e9xico","publication_year":2021,"publication_date":"2021-05-25","ids":{"openalex":"https://openalex.org/W3196442932","doi":"https://doi.org/10.18046/j.estger.2021.160.3966","mag":"3196442932"},"language":"es","primary_location":{"id":"doi:10.18046/j.estger.2021.160.3966","doi":"https://doi.org/10.18046/j.estger.2021.160.3966","is_oa":true,"landing_page_url":"https://doi.org/10.18046/j.estger.2021.160.3966","pdf_url":"https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/download/3966/4271","source":{"id":"https://openalex.org/S2898340276","display_name":"Estudios Gerenciales","issn_l":"0123-5923","issn":["0123-5923","2665-6744"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-20","publindex-b","russia-white-list-3","scielo"],"host_organization":"https://openalex.org/P4310318878","host_organization_name":"Universidad Icesi","host_organization_lineage":["https://openalex.org/P4310318878"],"host_organization_lineage_names":["Universidad Icesi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Estudios Gerenciales","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/download/3966/4271","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074444825","display_name":"Osiris Mar\u00eda Echeverr\u00eda R\u00edos","orcid":"https://orcid.org/0000-0002-3390-2559","observed_orcids":["https://orcid.org/0000-0002-3390-2559"]},"institutions":[{"id":"https://openalex.org/I4210118275","display_name":"Universidad Polit\u00e9cnica Metropolitana de Hidalgo","ror":"https://ror.org/02ne61390","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210118275"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Osiris Mar\u00eda Echeverr\u00eda-R\u00edos","raw_affiliation_strings":["Profesor Investigador, Licenciatura en Comercio Internacional y Aduanas, Universidad Polit\u00e9cnica Metropolitana de Hidalgo, Tolcayuca, M\u00e9xico"],"raw_orcid":"https://orcid.org/0000-0002-3390-2559","affiliations":[{"raw_affiliation_string":"Profesor Investigador, Licenciatura en Comercio Internacional y Aduanas, Universidad Polit\u00e9cnica Metropolitana de Hidalgo, Tolcayuca, M\u00e9xico","institution_ids":["https://openalex.org/I4210118275"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016548487","display_name":"Jos\u00e9 Melchor Medina Quintero","orcid":"https://orcid.org/0000-0003-3466-7113","observed_orcids":["https://orcid.org/0000-0003-3466-7113"]},"institutions":[{"id":"https://openalex.org/I65481309","display_name":"Autonomous University of Tamaulipas","ror":"https://ror.org/04hhneb29","country_code":"MX","type":"education","lineage":["https://openalex.org/I65481309"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Melchor Medina-Quintero","raw_affiliation_strings":["Profesor-Investigador, Facultad de Comercio y Administraci\u00f3n Victoria, Universidad Aut\u00f3noma de Tamaulipas, Ciudad Victoria, M\u00e9xico"],"raw_orcid":"https://orcid.org/0000-0003-3466-7113","affiliations":[{"raw_affiliation_string":"Profesor-Investigador, Facultad de Comercio y Administraci\u00f3n Victoria, Universidad Aut\u00f3noma de Tamaulipas, Ciudad Victoria, M\u00e9xico","institution_ids":["https://openalex.org/I65481309"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047581491","display_name":"Demian \u00c1brego-Almaz\u00e1n","orcid":"https://orcid.org/0000-0003-0147-8834","observed_orcids":["https://orcid.org/0000-0003-0147-8834"]},"institutions":[{"id":"https://openalex.org/I65481309","display_name":"Autonomous University of Tamaulipas","ror":"https://ror.org/04hhneb29","country_code":"MX","type":"education","lineage":["https://openalex.org/I65481309"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Demian Abrego-Almaz\u00e1n","raw_affiliation_strings":["Profesor-Investigador, Facultad de Comercio y Administraci\u00f3n Victoria, Universidad Aut\u00f3noma de Tamaulipas, Ciudad Victoria, M\u00e9xico"],"raw_orcid":"https://orcid.org/0000-0003-0147-8834","affiliations":[{"raw_affiliation_string":"Profesor-Investigador, Facultad de Comercio y Administraci\u00f3n Victoria, Universidad Aut\u00f3noma de Tamaulipas, Ciudad Victoria, M\u00e9xico","institution_ids":["https://openalex.org/I65481309"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1503,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.83657925,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"364","last_page":"374"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.05849999934434891,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-authenticity","display_name":"brand authenticity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9649999737739563},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6959999799728394},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.6480000019073486}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6506844758987427},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.39103004336357117},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3441915512084961},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2703043222427368}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.18046/j.estger.2021.160.3966","doi":"https://doi.org/10.18046/j.estger.2021.160.3966","is_oa":true,"landing_page_url":"https://doi.org/10.18046/j.estger.2021.160.3966","pdf_url":"https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/download/3966/4271","source":{"id":"https://openalex.org/S2898340276","display_name":"Estudios Gerenciales","issn_l":"0123-5923","issn":["0123-5923","2665-6744"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-20","publindex-b","russia-white-list-3","scielo"],"host_organization":"https://openalex.org/P4310318878","host_organization_name":"Universidad Icesi","host_organization_lineage":["https://openalex.org/P4310318878"],"host_organization_lineage_names":["Universidad Icesi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Estudios Gerenciales","raw_type":"journal-article"},{"id":"pmh:oai:ojs.icesi.edu.co:article/3966","doi":null,"is_oa":true,"landing_page_url":"https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3966","pdf_url":null,"source":{"id":"https://openalex.org/S4306402063","display_name":"Estudios Gerenciales (Universidad ICESI)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I76842071","host_organization_name":"Universidad Icesi","host_organization_lineage":["https://openalex.org/I76842071"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudios Gerenciales; Vol. 37 No. 160 Jul - Sep 2021; 364-374","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repository.icesi.edu.co:10906/90494","doi":null,"is_oa":true,"landing_page_url":"http://repository.icesi.edu.co/biblioteca_digital/handle/10906/90494","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Repositorio ICESI","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001793389","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=10238130","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 37, N\u00ba. 160, 2021, pags. 364-374","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:6a0a094c64ef4b348218098aa2296db3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/6a0a094c64ef4b348218098aa2296db3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudios Gerenciales, Vol 37, Iss 160, Pp 364-374 (2021)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:21268838003","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=21268838003","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudios Gerenciales (Colombia) Num.160 Vol.37","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.18046/j.estger.2021.160.3966","doi":"https://doi.org/10.18046/j.estger.2021.160.3966","is_oa":true,"landing_page_url":"https://doi.org/10.18046/j.estger.2021.160.3966","pdf_url":"https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/download/3966/4271","source":{"id":"https://openalex.org/S2898340276","display_name":"Estudios Gerenciales","issn_l":"0123-5923","issn":["0123-5923","2665-6744"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-20","publindex-b","russia-white-list-3","scielo"],"host_organization":"https://openalex.org/P4310318878","host_organization_name":"Universidad Icesi","host_organization_lineage":["https://openalex.org/P4310318878"],"host_organization_lineage_names":["Universidad Icesi"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Estudios Gerenciales","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3196442932.pdf","grobid_xml":"https://content.openalex.org/works/W3196442932.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W948920848","https://openalex.org/W1482644743","https://openalex.org/W1541238624","https://openalex.org/W1809981390","https://openalex.org/W1966664532","https://openalex.org/W1968666558","https://openalex.org/W1969643080","https://openalex.org/W1979636821","https://openalex.org/W1982284187","https://openalex.org/W1984954216","https://openalex.org/W1988447536","https://openalex.org/W1995478992","https://openalex.org/W2004586912","https://openalex.org/W2005092827","https://openalex.org/W2006795925","https://openalex.org/W2015443460","https://openalex.org/W2018951205","https://openalex.org/W2026510197","https://openalex.org/W2050314830","https://openalex.org/W2051237938","https://openalex.org/W2056063722","https://openalex.org/W2069005416","https://openalex.org/W2070817593","https://openalex.org/W2081621677","https://openalex.org/W2105846236","https://openalex.org/W2139091992","https://openalex.org/W2150785224","https://openalex.org/W2167344400","https://openalex.org/W2167371722","https://openalex.org/W2182125474","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2303197262","https://openalex.org/W2305298927","https://openalex.org/W2353334026","https://openalex.org/W2481769138","https://openalex.org/W2794241200","https://openalex.org/W2795409678","https://openalex.org/W2795456464","https://openalex.org/W2887117816","https://openalex.org/W2914801171","https://openalex.org/W2918456807","https://openalex.org/W2929325747","https://openalex.org/W2937282416","https://openalex.org/W2952593769","https://openalex.org/W3005998202","https://openalex.org/W3016754141","https://openalex.org/W3024618858","https://openalex.org/W3093316703","https://openalex.org/W3122877168","https://openalex.org/W4235678817","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W2963771643","https://openalex.org/W4400231503","https://openalex.org/W2953871514","https://openalex.org/W4408370707","https://openalex.org/W2563902675","https://openalex.org/W3011236416","https://openalex.org/W7128142970","https://openalex.org/W2060516003","https://openalex.org/W4244235176","https://openalex.org/W7017441966"],"abstract_inverted_index":{"La":[0,100],"autenticidad":[1],"de":[2,29,31,47,55,64,80,94],"marca":[3,30,81,95],"se":[4,36,51],"ha":[5],"convertido":[6],"en":[7,24,43,85,91,97,108],"un":[8,38],"aspecto":[9],"relevante":[10],"para":[11],"el":[12,16],"consumidor,":[13],"por":[14],"ello,":[15],"prop\u00f3sito":[17],"del":[18],"estudio":[19],"fue":[20],"determinar":[21],"su":[22],"influencia":[23],"la":[25,44,62,72,75,78,83,87,92,98,114],"imagen":[26,79,93],"y":[27,58,74,82,116],"reputaci\u00f3n":[28],"productos":[32],"cerveceros.":[33],"Para":[34],"alcanzarlo,":[35],"aplic\u00f3":[37],"cuestionario":[39],"a":[40,53,104,113],"200":[41],"consumidores":[42],"regi\u00f3n":[45],"Noreste":[46],"M\u00e9xico.":[48],"Los":[49,68],"datos":[50],"analizaron":[52],"partir":[54],"ecuaciones":[56],"estructurales":[57],"moderaci\u00f3n":[59,101],"categ\u00f3rica":[60,102],"con":[61],"t\u00e9cnica":[63],"m\u00ednimos":[65],"cuadrados":[66],"parciales.":[67],"resultados":[69],"indican":[70],"que":[71,105],"autenticidad-compromiso-calidad":[73],"autenticidad-sinceridad":[76],"afectan":[77],"reputaci\u00f3n;":[84],"contraste,":[86],"autenticidad-herencia":[88,115],"no":[89],"influye":[90],"ni":[96],"reputaci\u00f3n.":[99,117],"apunta":[103],"existen":[106],"diferencias":[107],"cuanto":[109],"al":[110],"sexo":[111],"respecto":[112]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2021-09-13T00:00:00"}