{"id":"https://openalex.org/W3196052051","doi":null,"title":"Riset Pemasaran: Konsep dan Aplikasi dengan SPSS","display_name":"Riset Pemasaran: Konsep dan Aplikasi dengan SPSS","publication_year":2001,"publication_date":"2001-01-01","ids":{"openalex":"https://openalex.org/W3196052051","mag":"3196052051"},"language":"id","primary_location":{"id":"pmh:oai:katalog.pustaka.unand.ac.id:slims-61241","doi":null,"is_oa":false,"landing_page_url":"http://katalog.pustaka.unand.ac.id//index.php?p=show_detail&id=61241","pdf_url":null,"source":{"id":"https://openalex.org/S4377196922","display_name":"Andalas University Repository (Andalas University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I55892964","host_organization_name":"Andalas University","host_organization_lineage":["https://openalex.org/I55892964"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050866280","display_name":"Fandy Tjiptono","orcid":"https://orcid.org/0000-0002-2596-9470","observed_orcids":["https://orcid.org/0000-0002-2596-9470"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fandy Tjiptono","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5054789206","display_name":"Singgih Santoso","orcid":"https://orcid.org/0000-0002-1629-6198","observed_orcids":["https://orcid.org/0000-0002-1629-6198"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"SINGGIH Santoso","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.3442,"has_fulltext":false,"cited_by_count":179,"citation_normalized_percentile":{"value":0.93993959,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.3061999976634979,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.3061999976634979,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13141","display_name":"Statistical Methods and Applications","score":0.17820000648498535,"subfield":{"id":"https://openalex.org/subfields/2613","display_name":"Statistics and Probability"},"field":{"id":"https://openalex.org/fields/26","display_name":"Mathematics"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.12999999523162842,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.9860000014305115},{"id":"https://openalex.org/keywords/marketing-research-methodology","display_name":"marketing research methodology","score":0.6389999985694885},{"id":"https://openalex.org/keywords/spss","display_name":"SPSS","score":0.671999990940094},{"id":"https://openalex.org/keywords/statistical-analysis","display_name":"statistical analysis","score":0.8349999785423279},{"id":"https://openalex.org/keywords/case-studies","display_name":"case studies","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5166590213775635},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.24395769834518433}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:katalog.pustaka.unand.ac.id:slims-61241","doi":null,"is_oa":false,"landing_page_url":"http://katalog.pustaka.unand.ac.id//index.php?p=show_detail&id=61241","pdf_url":null,"source":{"id":"https://openalex.org/S4377196922","display_name":"Andalas University Repository (Andalas University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I55892964","host_organization_name":"Andalas University","host_organization_lineage":["https://openalex.org/I55892964"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6925397009","https://openalex.org/W2888453136","https://openalex.org/W3206377844","https://openalex.org/W2893203979","https://openalex.org/W6986243894","https://openalex.org/W6999019558","https://openalex.org/W7042089092","https://openalex.org/W2553338495","https://openalex.org/W3201182651","https://openalex.org/W7058182234"],"abstract_inverted_index":{"Buku":[0],"ini":[1],"berisi":[2],"tahapan-tahapan":[3],"yang":[4,15,33],"seharusnya":[5],"dilakukan":[6],"dalam":[7,47],"kegiatan":[8],"riset":[9],"pemasaran,":[10],"disertai":[11,30],"dengan":[12],"berbagai":[13],"contoh":[14,31],"relevan.":[16],"Untuk":[17],"memudahkan":[18],"dan":[19],"mempercepat":[20],"pemahaman":[21],"materi,":[22],"setiap":[23],"topik,":[24],"khususnya":[25],"pada":[26],"analisis":[27],"data":[28,42],"riset,":[29],"kasus":[32,44],"singkat":[34],"namun":[35],"jelas.":[36],"Pembahasan":[37],"dimulai":[38],"dari":[39],"cara":[40],"memasukkan":[41],"suatu":[43],"statistik":[45],"ke":[46],"SPSS,":[48]},"counts_by_year":[{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":15},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":22},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":23},{"year":2018,"cited_by_count":22},{"year":2017,"cited_by_count":16},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":8}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2025-10-10T00:00:00"}