{"id":"https://openalex.org/W3194615033","doi":"https://doi.org/10.1080/0965254x.2021.1897865","title":"The three-component dimension-based model of self-brand user image congruence","display_name":"The three-component dimension-based model of self-brand user image congruence","publication_year":2021,"publication_date":"2021-08-19","ids":{"openalex":"https://openalex.org/W3194615033","doi":"https://doi.org/10.1080/0965254x.2021.1897865","mag":"3194615033"},"language":"en","primary_location":{"id":"doi:10.1080/0965254x.2021.1897865","doi":"https://doi.org/10.1080/0965254x.2021.1897865","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2021.1897865","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037122062","display_name":"Oleg Gorbaniuk","orcid":"https://orcid.org/0000-0001-9830-8537","observed_orcids":["https://orcid.org/0000-0001-9830-8537"]},"institutions":[{"id":"https://openalex.org/I111702420","display_name":"John Paul II Catholic University of Lublin","ror":"https://ror.org/04qyefj88","country_code":"PL","type":"education","lineage":["https://openalex.org/I111702420"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Oleg Gorbaniuk","raw_affiliation_strings":["Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland","institution_ids":["https://openalex.org/I111702420"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034419031","display_name":"Micha\u0142 Wilczewski","orcid":"https://orcid.org/0000-0001-7650-5759","observed_orcids":["https://orcid.org/0000-0001-7650-5759"]},"institutions":[{"id":"https://openalex.org/I4654613","display_name":"University of Warsaw","ror":"https://ror.org/039bjqg32","country_code":"PL","type":"education","lineage":["https://openalex.org/I4654613"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Micha\u0142 Wilczewski","raw_affiliation_strings":["Faculty of Applied Linguistics, University of Warsaw, Warsaw, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Applied Linguistics, University of Warsaw, Warsaw, Poland","institution_ids":["https://openalex.org/I4654613"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009178169","display_name":"Magdalena Kola\u0144ska","orcid":"https://orcid.org/0000-0003-2521-2950","observed_orcids":["https://orcid.org/0000-0003-2521-2950"]},"institutions":[{"id":"https://openalex.org/I46305939","display_name":"University of Zielona G\u00f3ra","ror":"https://ror.org/04fzm7v55","country_code":"PL","type":"education","lineage":["https://openalex.org/I46305939"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Magdalena Kola\u0144ska","raw_affiliation_strings":["Institute of Psychology, University of Zielona Gora, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Psychology, University of Zielona Gora, Poland","institution_ids":["https://openalex.org/I46305939"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073039561","display_name":"Pawe\u0142 Krasa","orcid":"https://orcid.org/0000-0001-8153-0318","observed_orcids":["https://orcid.org/0000-0001-8153-0318"]},"institutions":[{"id":"https://openalex.org/I111702420","display_name":"John Paul II Catholic University of Lublin","ror":"https://ror.org/04qyefj88","country_code":"PL","type":"education","lineage":["https://openalex.org/I111702420"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Pawe\u0142 Krasa","raw_affiliation_strings":["Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland","institution_ids":["https://openalex.org/I111702420"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5037122062"],"corresponding_institution_ids":["https://openalex.org/I111702420"],"apc_list":null,"apc_paid":null,"fwci":0.6894,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.78475108,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"33","issue":"1","first_page":"138","last_page":"172"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/self-regulation-theory","display_name":"self-regulation theory","score":0.7950000166893005},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.824999988079071},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.6200000047683716},{"id":"https://openalex.org/keywords/customer-targeting","display_name":"customer targeting","score":0.6359999775886536}],"concepts":[{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.8484325408935547},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.5669602751731873},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.5443195700645447},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.49582013487815857},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.48975181579589844},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4810616970062256},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.47987523674964905},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47842270135879517},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.44448235630989075},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.42423728108406067},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.4159035086631775},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4006369113922119},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3987347483634949},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38380077481269836},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.3084566593170166},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29085418581962585},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2708228528499603},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2463974952697754},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.174936443567276},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.07865354418754578},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0965254x.2021.1897865","doi":"https://doi.org/10.1080/0965254x.2021.1897865","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2021.1897865","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G7072690060","display_name":null,"funder_award_id":"2017/25/N/HS4/02510","funder_id":"https://openalex.org/F4320322511","funder_display_name":"Narodowe Centrum Nauki"}],"funders":[{"id":"https://openalex.org/F4320322511","display_name":"Narodowe Centrum Nauki","ror":"https://ror.org/03ha2q922"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W213088226","https://openalex.org/W316400236","https://openalex.org/W424003967","https://openalex.org/W438476270","https://openalex.org/W601002553","https://openalex.org/W1501643656","https://openalex.org/W1531634497","https://openalex.org/W1602076286","https://openalex.org/W1787277354","https://openalex.org/W1837451199","https://openalex.org/W1968030958","https://openalex.org/W1970992785","https://openalex.org/W1972261352","https://openalex.org/W1976810027","https://openalex.org/W2000378613","https://openalex.org/W2003209432","https://openalex.org/W2006832418","https://openalex.org/W2020036009","https://openalex.org/W2022210537","https://openalex.org/W2023041445","https://openalex.org/W2026149024","https://openalex.org/W2029342244","https://openalex.org/W2050421663","https://openalex.org/W2054005182","https://openalex.org/W2054347393","https://openalex.org/W2064687095","https://openalex.org/W2082345242","https://openalex.org/W2082408133","https://openalex.org/W2082811497","https://openalex.org/W2084623825","https://openalex.org/W2088981131","https://openalex.org/W2093858166","https://openalex.org/W2116591559","https://openalex.org/W2119572666","https://openalex.org/W2121241328","https://openalex.org/W2130462836","https://openalex.org/W2131305585","https://openalex.org/W2133567649","https://openalex.org/W2144597023","https://openalex.org/W2147674372","https://openalex.org/W2151455758","https://openalex.org/W2151819022","https://openalex.org/W2157703076","https://openalex.org/W2164118598","https://openalex.org/W2165128278","https://openalex.org/W2184709599","https://openalex.org/W2265422133","https://openalex.org/W2327006779","https://openalex.org/W2334626268","https://openalex.org/W2528523157","https://openalex.org/W2762596061","https://openalex.org/W2763786138","https://openalex.org/W2769318650","https://openalex.org/W2789734555","https://openalex.org/W2790517825","https://openalex.org/W2792908744","https://openalex.org/W2797139510","https://openalex.org/W2804476495","https://openalex.org/W2849984934","https://openalex.org/W2900473496","https://openalex.org/W2915187897","https://openalex.org/W2947728512","https://openalex.org/W2970866983","https://openalex.org/W2980654656","https://openalex.org/W2986411755","https://openalex.org/W3082617963","https://openalex.org/W4234715662","https://openalex.org/W4242142111","https://openalex.org/W4249746737","https://openalex.org/W4252496284","https://openalex.org/W4256173697","https://openalex.org/W4298102205","https://openalex.org/W4317618864","https://openalex.org/W6631265461","https://openalex.org/W6750337847","https://openalex.org/W6809554498"],"related_works":["https://openalex.org/W3169567486","https://openalex.org/W1968030958","https://openalex.org/W7216766566","https://openalex.org/W3211670720","https://openalex.org/W3034705383","https://openalex.org/W2267253082","https://openalex.org/W7098534957","https://openalex.org/W1994013453","https://openalex.org/W1967836722","https://openalex.org/W2026105743"],"abstract_inverted_index":{"The":[0,47,110],"existing":[1,118],"models":[2],"and":[3,42,60,85,96,125,150,160],"methods":[4],"of":[5,31,55,65,73,80,93,101,107,122,131,135,148],"self-brand":[6,32],"user":[7,33],"image":[8,34],"congruence":[9,35,123],"measurement":[10,52,124,130],"have":[11],"taken":[12],"into":[13],"account":[14],"desirable":[15],"characteristics":[16],"but":[17,71],"mostly":[18],"ignored":[19],"undesirable":[20],"changes":[21],"in":[22,68,157,164],"the":[23,66,91,105,117,132,136,171],"self-image.":[24],"Addressing":[25],"this":[26],"gap,":[27],"a":[28,50,56,61,98,128,165],"three-component":[29],"model":[30,48],"was":[36],"developed":[37],"based":[38],"on":[39],"self-regulation":[40],"theory":[41],"three":[43,86],"cardinal":[44],"self-evaluation":[45],"motives.":[46],"enabled":[49],"dimension-based":[51,119],"not":[53],"only":[54],"perceived":[57],"confirmatory":[58,88],"value":[59,64,134],"positive":[62],"added":[63,76],"brand":[67,108,137],"consumer":[69,139],"self-image,":[70,140],"also":[72],"its":[74],"negative":[75],"value.":[77],"A":[78],"series":[79],"two":[81],"psycholexical":[82],"exploratory":[83],"studies":[84,89],"separate":[87],"established":[90],"structure":[92],"consumer-to-typical-brand-user":[94],"comparisons":[95],"proved":[97],"unique":[99],"contribution":[100],"each":[102],"component":[103],"to":[104,168,170],"explanation":[106],"preference.":[109],"proposed":[111],"method":[112,121],"showed":[113],"better":[114,166],"results":[115],"than":[116],"indirect":[120],"allowed":[126],"for":[127,138],"precise":[129],"symbolic":[133],"which":[141],"has":[142],"important":[143],"managerial":[144],"implications.":[145],"In-depth":[146],"knowledge":[147],"desired":[149],"undesired":[151],"self-congruence":[152],"may":[153],"help":[154],"marketing":[155],"managers":[156],"targeting":[158],"consumers":[159],"positioning":[161],"their":[162],"brands":[163],"way":[167],"appeal":[169],"audience.":[172]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":3}],"updated_date":"2026-10-21T09:56:26.102985","created_date":"2021-08-30T00:00:00"}