{"id":"https://openalex.org/W3193751534","doi":"https://doi.org/10.30591/jpit.v6i1.2304","title":"Penerapan Media Promosi Produk E-Marketplace Menggunakan Pendekatan AIDA Model dan 3D Objek","display_name":"Penerapan Media Promosi Produk E-Marketplace Menggunakan Pendekatan AIDA Model dan 3D Objek","publication_year":2021,"publication_date":"2021-01-31","ids":{"openalex":"https://openalex.org/W3193751534","doi":"https://doi.org/10.30591/jpit.v6i1.2304","mag":"3193751534"},"language":"id","primary_location":{"id":"doi:10.30591/jpit.v6i1.2304","doi":"https://doi.org/10.30591/jpit.v6i1.2304","is_oa":true,"landing_page_url":"https://doi.org/10.30591/jpit.v6i1.2304","pdf_url":"https://ejournal.poltektegal.ac.id/index.php/informatika/article/download/2304/1517","source":{"id":"https://openalex.org/S4210213921","display_name":"Jurnal Informatika Jurnal Pengembangan IT","issn_l":"2477-5126","issn":["2477-5126","2548-9356"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315317","host_organization_name":"Politeknik Harapan Bersama Tegal","host_organization_lineage":["https://openalex.org/P4310315317"],"host_organization_lineage_names":["Politeknik Harapan Bersama Tegal"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika: Jurnal Pengembangan IT","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ejournal.poltektegal.ac.id/index.php/informatika/article/download/2304/1517","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102711362","display_name":"Agung Deni Wahyudi","orcid":"https://orcid.org/0000-0002-0835-8088","observed_orcids":["https://orcid.org/0000-0002-0835-8088"]},"institutions":[{"id":"https://openalex.org/I4210086585","display_name":"Universitas Teknokrat Indonesia","ror":"https://ror.org/0016by010","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086585"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agung Deni Wahyudi","raw_affiliation_strings":["Universitas Teknokrat Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-0835-8088","affiliations":[{"raw_affiliation_string":"Universitas Teknokrat Indonesia","institution_ids":["https://openalex.org/I4210086585"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007450122","display_name":"Ade Surahman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086585","display_name":"Universitas Teknokrat Indonesia","ror":"https://ror.org/0016by010","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086585"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ade Surahman","raw_affiliation_strings":["Universitas Teknokrat Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Teknokrat Indonesia","institution_ids":["https://openalex.org/I4210086585"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077495847","display_name":"Nuari Anisa Sivi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387155045","display_name":"Universitas Nahdlatul Ulama Lampung","ror":"https://ror.org/0463nzc67","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387155045"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nuari Anisa Sivi","raw_affiliation_strings":["Jurusan Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Nahdlatul Ulama, Lampung 1,2 Jln. ZA. Pagar Alam, Kota Bandar Lampung, 35132, Indonesia","Mataram Marga, Lampung Selatan, 34194, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Nahdlatul Ulama, Lampung 1,2 Jln. ZA. Pagar Alam, Kota Bandar Lampung, 35132, Indonesia","institution_ids":["https://openalex.org/I4387155045"]},{"raw_affiliation_string":"Mataram Marga, Lampung Selatan, 34194, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":300000,"currency":"IDR","value_usd":19},"apc_paid":{"value":300000,"currency":"IDR","value_usd":19},"fwci":1.1413,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.82621367,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"6","issue":"1","first_page":"35","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2720000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2720000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.24079999327659607,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.19130000472068787,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.7419999837875366},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.9190000295639038},{"id":"https://openalex.org/keywords/aida-model","display_name":"AIDA model","score":0.9879999756813049},{"id":"https://openalex.org/keywords/3d-objects","display_name":"3D objects","score":0.9449999928474426},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.7599999904632568},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.3190000057220459},{"id":"https://openalex.org/keywords/return-on-investment","display_name":"return on investment","score":0.5289999842643738}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5742059350013733},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5541955232620239}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.30591/jpit.v6i1.2304","doi":"https://doi.org/10.30591/jpit.v6i1.2304","is_oa":true,"landing_page_url":"https://doi.org/10.30591/jpit.v6i1.2304","pdf_url":"https://ejournal.poltektegal.ac.id/index.php/informatika/article/download/2304/1517","source":{"id":"https://openalex.org/S4210213921","display_name":"Jurnal Informatika Jurnal Pengembangan IT","issn_l":"2477-5126","issn":["2477-5126","2548-9356"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315317","host_organization_name":"Politeknik Harapan Bersama Tegal","host_organization_lineage":["https://openalex.org/P4310315317"],"host_organization_lineage_names":["Politeknik Harapan Bersama Tegal"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika: Jurnal Pengembangan IT","raw_type":"journal-article"},{"id":"pmh:oai:ojs.ejournal.poltektegal.ac.id:article/2304","doi":null,"is_oa":true,"landing_page_url":"http://ejournal.poltektegal.ac.id/index.php/informatika/article/view/2304","pdf_url":"http://ejournal.poltektegal.ac.id/index.php/informatika/article/view/2304","source":{"id":"https://openalex.org/S4306400399","display_name":"e-Journal Politeknik Tegal (POLITEKNIK HARAPAN BERSAMA TEGAL)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Informatika: Jurnal Pengembangan IT; Vol 6, No 1 (2021): JPIT, Januari 2021; 35-40","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.30591/jpit.v6i1.2304","doi":"https://doi.org/10.30591/jpit.v6i1.2304","is_oa":true,"landing_page_url":"https://doi.org/10.30591/jpit.v6i1.2304","pdf_url":"https://ejournal.poltektegal.ac.id/index.php/informatika/article/download/2304/1517","source":{"id":"https://openalex.org/S4210213921","display_name":"Jurnal Informatika Jurnal Pengembangan IT","issn_l":"2477-5126","issn":["2477-5126","2548-9356"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315317","host_organization_name":"Politeknik Harapan Bersama Tegal","host_organization_lineage":["https://openalex.org/P4310315317"],"host_organization_lineage_names":["Politeknik Harapan Bersama Tegal"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika: Jurnal Pengembangan IT","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3193751534.pdf","grobid_xml":"https://content.openalex.org/works/W3193751534.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W268610458","https://openalex.org/W2517797000","https://openalex.org/W2564030056","https://openalex.org/W2894166724","https://openalex.org/W2907750720","https://openalex.org/W2910564012","https://openalex.org/W2956778727","https://openalex.org/W3003487460","https://openalex.org/W3017065942","https://openalex.org/W3026832707","https://openalex.org/W3039177460","https://openalex.org/W3046551081","https://openalex.org/W6781470536"],"related_works":["https://openalex.org/W3107978095","https://openalex.org/W1608185383","https://openalex.org/W1562887916","https://openalex.org/W2610986120","https://openalex.org/W4399516028","https://openalex.org/W3217656836","https://openalex.org/W7017281211","https://openalex.org/W4415729768","https://openalex.org/W7042423266","https://openalex.org/W3046760154"],"abstract_inverted_index":{"Promosi":[0,41],"produk":[1,35,77,92,203,219,221],"e-marketplace":[2],"yang":[3,15,31,46,52,78,93,97,101,139,147,153],"baik":[4],"akan":[5,143],"menghasilkan":[6,144],"perhitungan":[7],"Payback":[8],"Period":[9],"dan":[10,71,197],"Rerun":[11],"of":[12],"Investment":[13],"(ROI)":[14],"layak":[16],"untuk":[17,48,68,126,202,218],"pelaku":[18],"usaha,":[19],"sehingga":[20,85,211],"memudahkan":[21],"dalam":[22,103],"memperluas":[23],"usaha":[24],"mereka,":[25],"dimana":[26],"promosi":[27,45,61,124],"adalah":[28,106],"bujukan":[29],"langsung":[30],"dapat":[32,148,166,207,214],"memberikan":[33],"insentif":[34],"atau":[36,55,123,170],"nilai":[37,168],"tambah":[38],"kepada":[39],"konsumen.":[40],"mencakup":[42],"berbagai":[43],"alat":[44],"dirancang":[47],"mempromosikan":[49],"respon":[50],"pasar":[51],"lebih":[53,56],"cepat":[54],"kuat.":[57],"Setiap":[58],"penyampaian":[59],"melalui":[60],"pasti":[62],"ada":[63],"inovasi":[64],"baru.":[65],"Hal":[66],"ini":[67,105,155],"menarik":[69],"perhatian":[70],"menggugah":[72],"rasa":[73],"penasaran":[74],"konsumen":[75],"terhadap":[76,121],"disediakan":[79],"oleh":[80],"para":[81],"penggiat":[82,224],"wirausaha":[83,225],"e-marketplace,":[84],"mereka":[86,94],"selalu":[87],"menunggu":[88],"hal-hal":[89],"baru":[90],"pada":[91,116],"inginkan":[95],"maupun":[96],"pernah":[98],"digunakan.":[99],"Pendekatan":[100],"dilakukan":[102],"penelitian":[104],"model":[107,110,117,136,176],"AIDA,":[108,177],"peneliti":[109],"AIDA":[111,118],"menemukan":[112],"bahwa":[113,157,160],"pengaruh":[114],"interest":[115,173],"sangat":[119,158],"berpengaruh":[120],"iklan":[122],"online":[125],"kebutuhan":[127],"di":[128,149],"e-marketplace.":[129,226],"Cara":[130],"mengimplementasikan":[131],"pendekatan":[132],"tersebut":[133],"yaitu":[134],"dengan":[135,163,183,209],"3D":[137,161,186,189,192,195,200],"Objek":[138,162,201],"disertai":[140],"visual":[141,145,164],"effect":[142,165],"looks":[146],"percaya":[150],"bagi":[151],"orang":[152],"melihatnya,":[154],"berarti":[156],"dimungkinkan":[159],"menambahkan":[167],"minat":[169],"ketertarikan":[171],"(":[172],")":[174],"dari":[175,223],"selanjutnya":[178],"denga":[179],"menggunakan":[180],"library":[181,212],"3DWareHouse":[182,213],"fasilitas":[184],"View":[185],"Objek,":[187,190,193,196],"Orbit":[188],"Pan":[191],"Zoom":[194,198],"Extents":[199],"keranjinan":[204],"Dayak":[205],"Ornament":[206],"berjalan":[208],"baik,":[210],"digunakan":[215],"secara":[216],"meluas":[217],"\u2013":[220],"lain":[222]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-08-30T00:00:00"}