{"id":"https://openalex.org/W3191069687","doi":null,"title":"Promotion Strategy Analysis On Non Wage Recipients That Turning Into The Participant Of The Labor's Health Insurance Administering Agency Of Makassar Branch","display_name":"Promotion Strategy Analysis On Non Wage Recipients That Turning Into The Participant Of The Labor's Health Insurance Administering Agency Of Makassar Branch","publication_year":2021,"publication_date":"2021-03-10","ids":{"openalex":"https://openalex.org/W3191069687","mag":"3191069687"},"language":"en","primary_location":{"id":"mag:3191069687","doi":null,"is_oa":true,"landing_page_url":"https://ojs.unm.ac.id/PBAR/article/download/20570/10951","pdf_url":null,"source":{"id":"https://openalex.org/S4210191418","display_name":"Pinisi Business Administration Review","issn_l":"2656-6524","issn":["2656-6524","2775-7102"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pinisi Business Administration Review","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.unm.ac.id/PBAR/article/download/20570/10951","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Fuji Astuti","orcid":"https://orcid.org/0000-0003-1226-8488","observed_orcids":["https://orcid.org/0000-0003-1226-8488"]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fuji Astuti","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":"https://orcid.org/0000-0003-1226-8488","affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109404686","display_name":"Firman Umar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Firman Umar","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006181277","display_name":"Risma Niswaty","orcid":"https://orcid.org/0000-0003-1180-420X","observed_orcids":["https://orcid.org/0000-0003-1180-420X","https://orcid.org/0000-0002-0225-5088"]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Risma Niswaty","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":"https://orcid.org/0000-0002-0225-5088","affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009695019","display_name":"Muhammad Guntur","orcid":"https://orcid.org/0000-0001-7649-4017","observed_orcids":["https://orcid.org/0000-0001-7649-4017"]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Guntur","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":"https://orcid.org/0000-0001-7649-4017","affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030807502","display_name":"Muh. Darwis","orcid":"https://orcid.org/0000-0002-2573-7709","observed_orcids":["https://orcid.org/0000-0002-2573-7709"]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muh. Darwis","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036106159","display_name":"S Fatmawada","orcid":"https://orcid.org/0000-0002-1952-757X","observed_orcids":["https://orcid.org/0000-0002-1952-757X"]},"institutions":[{"id":"https://openalex.org/I4429535","display_name":"State University of Makassar","ror":"https://ror.org/05fzw1z08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4429535"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"S Fatmawada","raw_affiliation_strings":["Universitas  Negeri Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas  Negeri Makassar","institution_ids":["https://openalex.org/I4429535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4429535"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"1","first_page":"43","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8945000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8945000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.018699999898672104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.015599999576807022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.9819999933242798},{"id":"https://openalex.org/keywords/bpjs-ketenagakerjaan","display_name":"BPJS Ketenagakerjaan","score":0.9700000286102295},{"id":"https://openalex.org/keywords/insurance-marketing","display_name":"insurance marketing","score":0.4880000054836273},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7310000061988831},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9890000224113464},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9800000190734863},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":0.9990000128746033},{"id":"https://openalex.org/keywords/barriers-and-facilitators","display_name":"barriers and facilitators","score":0.8320000171661377},{"id":"https://openalex.org/keywords/public-awareness","display_name":"public awareness","score":0.7160000205039978},{"id":"https://openalex.org/keywords/makassar","display_name":"Makassar","score":0.9089999794960022}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7595596313476562},{"id":"https://openalex.org/C2777388388","wikidata":"https://www.wikidata.org/wiki/Q6821213","display_name":"Wage","level":2,"score":0.7127582430839539},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.6825705766677856},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5630905628204346},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.4862784147262573},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.44843122363090515},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3904520273208618},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35875204205513},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2308432161808014},{"id":"https://openalex.org/C145236788","wikidata":"https://www.wikidata.org/wiki/Q28161","display_name":"Labour economics","level":1,"score":0.20547053217887878},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18295323848724365},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14061608910560608},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0688314437866211},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.06739187240600586},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3191069687","doi":null,"is_oa":true,"landing_page_url":"https://ojs.unm.ac.id/PBAR/article/download/20570/10951","pdf_url":null,"source":{"id":"https://openalex.org/S4210191418","display_name":"Pinisi Business Administration Review","issn_l":"2656-6524","issn":["2656-6524","2775-7102"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pinisi Business Administration Review","raw_type":null}],"best_oa_location":{"id":"mag:3191069687","doi":null,"is_oa":true,"landing_page_url":"https://ojs.unm.ac.id/PBAR/article/download/20570/10951","pdf_url":null,"source":{"id":"https://openalex.org/S4210191418","display_name":"Pinisi Business Administration Review","issn_l":"2656-6524","issn":["2656-6524","2775-7102"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pinisi Business Administration Review","raw_type":null},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":1.0,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/1","score":0.666700005531311,"display_name":"No poverty"},{"id":"https://metadata.un.org/sdg/3","score":0.6240000128746033,"display_name":"Good health and well-being"},{"id":"https://metadata.un.org/sdg/10","score":0.5676000118255615,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2785273644","https://openalex.org/W3162445678"],"related_works":["https://openalex.org/W4378231740","https://openalex.org/W4393363408","https://openalex.org/W4308293758","https://openalex.org/W7169600836","https://openalex.org/W4389849744","https://openalex.org/W4286341013","https://openalex.org/W7213775893","https://openalex.org/W6996647800","https://openalex.org/W7220773533","https://openalex.org/W4367293265"],"abstract_inverted_index":{"This":[0],"research":[1,11],"is":[2,12,104,223],"a":[3,24],"qualitative":[4],"descriptive":[5],"study.":[6],"The":[7,69,92,120,147],"purpose":[8],"of":[9,26,37,54,61,66,77,126,132,135,161,165,190,195,198,201,212,214,233],"this":[10,72],"to":[13,157,226],"find":[14],"out":[15],"how":[16],"the":[17,27,45,51,59,75,151,159,162,184,188,196,199,202,208,219,231,234],"promotion":[18,52,152,220],"strategy":[19,53,153,221],"for":[20,50,79,84,154,241,245],"non-wage":[21,55,215,246],"recipients":[22,56,156],"becomes":[23],"participant":[25],"Labors\u2019":[28,235],"Health":[29,236],"Insurance":[30,237],"Administering":[31],"Agency":[32,239],"(":[33],"BPJS":[34,63,124,163,203],"Ketenagakerjaan":[35,64,125,164,204],")":[36],"Makassar":[38,67,127,166],"branch,":[39],"as":[40,42,176,178,205,207],"well":[41,177,206],"what":[43],"are":[44,168,187],"supporting":[46,148],"and":[47,88,99,115,144,173,193],"inhibiting":[48,185],"factors":[49,149,186],"who":[57],"become":[58,158],"participants":[60,160],"branch.":[68],"informants":[70],"in":[71,150],"study":[73],"were":[74],"Head":[76],"Marketing":[78,82],"Non-Wage":[80,85,89],"Recipients,":[81],"Associates":[83],"Recipient":[86,90],"Participants,":[87],"Workers.":[91],"data":[93,106,111],"was":[94],"collected":[95],"through":[96],"observation,":[97],"interviews,":[98],"documentation.":[100],"Data":[101],"analysis":[102],"techniques":[103,108],"using":[105],"reduction":[107],"(data":[109,113],"reduction),":[110],"display":[112],"presentation),":[114],"conclusions":[116],"drawing":[117],"/":[118],"verification.":[119],"results":[121],"showed":[122],"that":[123],"branch":[128],"only":[129],"used":[130],"four":[131],"five":[133],"forms":[134],"promotional":[136],"strategies,":[137],"namely":[138],"advertising,":[139],"sales":[140],"promotion,":[141],"public":[142,191,228],"relations,":[143],"personal":[145],"selling.":[146],"non-Wage":[155],"Branch":[167],"doing":[169],"cooperation":[170],"with":[171],"stakeholders":[172],"protection":[174],"agents":[175],"support":[179],"from":[180],"government":[181],"agencies.":[182],"Meanwhile,":[183],"lack":[189],"awareness":[192],"understanding":[194,229],"importance":[197,232],"benefits":[200],"relatively":[209],"low":[210],"level":[211],"education":[213],"recipients.":[216,247],"By":[217],"improving":[218],"it":[222],"very":[224],"important":[225],"increase":[227],"on":[230],"Admnistering":[238],"Program":[240],"socio-economic":[242],"protection,":[243],"especially":[244]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2021-08-16T00:00:00"}
