{"id":"https://openalex.org/W3182202458","doi":"https://doi.org/10.35906/jm001.v7i1.730","title":"Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif di Kecamatan Puloampel Kabupaten Serang Banten","display_name":"Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif di Kecamatan Puloampel Kabupaten Serang Banten","publication_year":2021,"publication_date":"2021-07-06","ids":{"openalex":"https://openalex.org/W3182202458","doi":"https://doi.org/10.35906/jm001.v7i1.730","mag":"3182202458"},"language":"id","primary_location":{"id":"doi:10.35906/jm001.v7i1.730","doi":"https://doi.org/10.35906/jm001.v7i1.730","is_oa":true,"landing_page_url":"https://doi.org/10.35906/jm001.v7i1.730","pdf_url":"http://journal.stiem.ac.id/index.php/jurman/article/download/730/468","source":{"id":"https://openalex.org/S4210175747","display_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","issn_l":"2339-1510","issn":["2339-1510","2684-7841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405267957","host_organization_name":"Universitas Muhammadiyah Palopo","host_organization_lineage":["https://openalex.org/I4405267957"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.stiem.ac.id/index.php/jurman/article/download/730/468","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080811518","display_name":"Ulfi Jefri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279387","display_name":"Universitas Bina Bangsa","ror":"https://ror.org/01dnpsp18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279387"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ulfi Jefri","raw_affiliation_strings":["UNIVERSITAS BINA BANGSA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNIVERSITAS BINA BANGSA","institution_ids":["https://openalex.org/I4405279387"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090054125","display_name":"Ibrohim Ibrohim","orcid":"https://orcid.org/0000-0002-9946-001X","observed_orcids":["https://orcid.org/0000-0002-9946-001X"]},"institutions":[{"id":"https://openalex.org/I4405279387","display_name":"Universitas Bina Bangsa","ror":"https://ror.org/01dnpsp18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279387"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ibrohim Ibrohim","raw_affiliation_strings":["Universitas Bina Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bina Bangsa","institution_ids":["https://openalex.org/I4405279387"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405279387"],"apc_list":null,"apc_paid":null,"fwci":6.6957,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.96739641,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"7","issue":"1","first_page":"86","last_page":"86"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11410","display_name":"Cultural Industries and Urban Development","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/3322","display_name":"Urban Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13407","display_name":"Regional Development and Management Studies","score":0.00839999970048666,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9470000267028809},{"id":"https://openalex.org/keywords/creative-economy","display_name":"creative economy","score":0.9860000014305115},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.8140000104904175},{"id":"https://openalex.org/keywords/so-strategy","display_name":"SO strategy","score":0.7229999899864197},{"id":"https://openalex.org/keywords/growth-strategy","display_name":"growth strategy","score":0.6759999990463257},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.35600000619888306},{"id":"https://openalex.org/keywords/limited-capital","display_name":"limited capital","score":0.6430000066757202},{"id":"https://openalex.org/keywords/raw-material-constraints","display_name":"raw material constraints","score":0.597000002861023},{"id":"https://openalex.org/keywords/production-equipment","display_name":"production equipment","score":0.45399999618530273},{"id":"https://openalex.org/keywords/serang-regency","display_name":"Serang Regency","score":0.9210000038146973},{"id":"https://openalex.org/keywords/banten","display_name":"Banten","score":0.593999981880188},{"id":"https://openalex.org/keywords/marine-products","display_name":"marine products","score":0.3440000116825104},{"id":"https://openalex.org/keywords/traditional-crafts","display_name":"traditional crafts","score":0.8330000042915344},{"id":"https://openalex.org/keywords/livestock","display_name":"livestock","score":0.4580000042915344},{"id":"https://openalex.org/keywords/food-products","display_name":"food products","score":0.7910000085830688},{"id":"https://openalex.org/keywords/community-empowerment","display_name":"community empowerment","score":0.32600000500679016},{"id":"https://openalex.org/keywords/entrepreneurship-education","display_name":"entrepreneurship education","score":0.328000009059906}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.7570712566375732},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7026374340057373},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.04343414306640625}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35906/jm001.v7i1.730","doi":"https://doi.org/10.35906/jm001.v7i1.730","is_oa":true,"landing_page_url":"https://doi.org/10.35906/jm001.v7i1.730","pdf_url":"http://journal.stiem.ac.id/index.php/jurman/article/download/730/468","source":{"id":"https://openalex.org/S4210175747","display_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","issn_l":"2339-1510","issn":["2339-1510","2684-7841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405267957","host_organization_name":"Universitas Muhammadiyah Palopo","host_organization_lineage":["https://openalex.org/I4405267957"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35906/jm001.v7i1.730","doi":"https://doi.org/10.35906/jm001.v7i1.730","is_oa":true,"landing_page_url":"https://doi.org/10.35906/jm001.v7i1.730","pdf_url":"http://journal.stiem.ac.id/index.php/jurman/article/download/730/468","source":{"id":"https://openalex.org/S4210175747","display_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","issn_l":"2339-1510","issn":["2339-1510","2684-7841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405267957","host_organization_name":"Universitas Muhammadiyah Palopo","host_organization_lineage":["https://openalex.org/I4405267957"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen STIE Muhammadiyah Palopo","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.833299994468689,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3182202458.pdf","grobid_xml":"https://content.openalex.org/works/W3182202458.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1760070129","https://openalex.org/W2906682378","https://openalex.org/W2942702460","https://openalex.org/W2951140300","https://openalex.org/W3025299451","https://openalex.org/W3039177460","https://openalex.org/W3106840296","https://openalex.org/W3134070469","https://openalex.org/W3134762496","https://openalex.org/W3135376429"],"related_works":["https://openalex.org/W7132343000","https://openalex.org/W4393125049","https://openalex.org/W7131947771","https://openalex.org/W7062016610","https://openalex.org/W7165639115","https://openalex.org/W7132122295","https://openalex.org/W4402524667","https://openalex.org/W2530895712","https://openalex.org/W7218674106","https://openalex.org/W4385992629"],"abstract_inverted_index":{"Abstrak":[0],"Kecamatan":[1,51,88,108,143,182,202],"Pulo":[2,52,89,101,109,183,203,252,310,351,367,373,451,475],"Ampel":[3,53,90,204,253,311,352,368,374,452,476],"memiliki":[4,187],"potensi":[5],"produk":[6],"Usaha":[7,41,135],"Mikro":[8,42,136],"Kecil":[9,43,137],"Menengah":[10,45,138],"(UMKM)":[11,46,139],"yang":[12,16,58,94,105,130,140,156,159,172,189,198,209,217,229,234],"berbasis":[13,47,84,173],"ekonomi":[14,48,85,174],"kreatif":[15,49,86,175,201],"perlu":[17],"untuk":[18,35,73,161],"di":[19,50,87,107,142],"kembangkan,":[20],"mulai":[21],"dari":[22,165],"hasil":[23],"laut,":[24],"perikanan,":[25],"pertanian,":[26],"kerajinan":[27],"tangan,":[28],"peternakan,":[29],"makanan.":[30],"Tujuan":[31],"penelitian":[32,121,166],"ini":[33,167],"adalah":[34,60,147,149],"mengkaji":[36],"dan":[37,44,67,78,213,237],"menganalisa":[38],"strategi":[39,129,148,155],"pengembangan":[40,82,134,195],"Kabupaten":[54,145],"Serang":[55,91,146,313,354,379,412],"Banten.":[56,92,315,355],"Metode":[57],"digunakan":[59],"metode":[61],"kualitatif":[62],"melalui":[63],"proses":[64],"observasi,":[65],"wawancara":[66],"dokumentasi,":[68],"dengan":[69],"analisis":[70],"Matrik":[71],"SWOT":[72,332],"mengetahui":[74],"kekuatan,":[75],"kelemahan,":[76],"peluang":[77],"ancaman":[79],"dalam":[80,133,194],"rangka":[81],"UMKM":[83,117,171,200],"Informan":[93],"dijadikan":[95],"sumber":[96],"data":[97,361],"terdiri":[98],"dari:":[99],"Camat":[100],"Ampel,":[102,110,184],"Kepala":[103],"Desa":[104],"ada":[106,141,160],"Pihak":[111],"akademisi,":[112],"pelaku":[113,170],"UMKM,":[114,120,226,247],"Pegawai":[115],"Dinas":[116],"Serang,":[118],"pengamat":[119],"dilakukan":[122,132],"selama":[123],"kurun":[124],"waktu":[125],"satu":[126],"tahun.":[127],"Sedangkan":[128],"tepat":[131],"Puloampel":[144,410],"Strategi":[150],"SO":[151,153,416,420],"(Growth).Strategi":[152],"merupakan":[154],"memanfaatkan":[157],"kekuatan":[158],"meningkatkan":[162],"keunggulan":[163],"kompetitifnya.Hasil":[164],"menunjukan":[168],"para":[169],"belum":[176,223],"mampu":[177],"memberikan":[178],"predikat":[179],"khusus":[180],"bagi":[181],"karena":[185,222],"mereka":[186],"kemampuan":[188],"terbatas":[190,221],"serta":[191],"mengalami":[192],"permasalahan":[193,197,207],"usahanya.Beberapa":[196],"dihadapi":[199],"antara":[205],"lain":[206],"permodalan":[208],"terbatas,":[210],"bahan":[211],"baku":[212],"penggunaan":[214],"peralatan":[215],"produksi":[216],"sederhana,":[218],"media":[219,491],"pemasaran":[220],"adanya":[224],"sentra":[225],"biaya":[227],"transaksi":[228],"cukup":[230],"banyak,":[231],"tenaga":[232],"kerja":[233],"kurang":[235],"terampil,":[236],"masalah":[238],"pendaftaran":[239],"hak":[240],"cipta":[241],"mereka.":[242],"Kata":[243],"Kunci":[244],":":[245],"Pengembangan,":[246],"Ekonomi":[248],"Kreatif":[249],".":[250,509,515],"Abstract":[251],"District":[254,353,477],"has":[255],"the":[256,337,344,398,415,438,468,494],"potential":[257],"for":[258,401],"products":[259],"of":[260,288,325,346,366,393,467,485,496],"Micro,":[261,299,403],"Small":[262,300,404],"and":[263,294,301,328,341,405,459,483,504],"Medium":[264,302,406],"Enterprises":[265,303,407],"(MSMEs)":[266,304,408],"based":[267,305,436],"on":[268,306,437],"creative":[269,307,347,439,472,513],"economy":[270,308,440,514],"that":[271,425],"need":[272],"to":[273,292,295,335,429,445,450,493],"be":[274],"developed,":[275],"ranging":[276],"from":[277],"marine":[278],"products,":[279],"fisheries,":[280],"agriculture,":[281],"handicrafts,":[282],"animal":[283],"husbandry,":[284],"food.":[285],"The":[286,316,419],"purpose":[287],"this":[289],"research":[290],"are":[291],"study":[293,317,386],"analyze":[296],"development":[297,345],"strategies.":[298],"in":[309,343,350,372,409,462,474],"District,":[312,375,411,453],"Regency,":[314],"used":[318,359],"a":[319,323,331,391,423,447],"qualitative":[320],"method":[321],"through":[322],"process":[324],"observation,":[326],"interviews":[327],"documentation,":[329],"with":[330],"matrix":[333],"analysis":[334],"determine":[336],"strengths,":[338],"weaknesses,":[339],"opportunities":[340],"threats":[342],"economy-based":[348],"MSMEs":[349,380,383,473],"Informants":[356],"who":[357],"were":[358],"as":[360],"sources":[362],"consisted":[363],"of:":[364],"Head":[365],"Sub-district,":[369],"Village":[370],"Heads":[371],"academics,":[376],"MSME":[377,434,497],"actors,":[378],"Service":[381],"Employees,":[382],"observers.":[384],"This":[385],"was":[387],"carried":[388],"out":[389],"over":[390],"period":[392],"one":[394],"year.":[395],"Meanwhile,":[396],"While":[397],"right":[399],"strategy":[400,424],"developing":[402,463],"Regency":[413],"is":[414,422],"(Growth)":[417],"Strategy.":[418],"Strategy":[421],"utilizes":[426],"existing":[427],"strengths":[428],"increase":[430],"its":[431],"competitive":[432],"advantage.":[433],"actors":[435],"have":[441,456],"not":[442],"been":[443],"able":[444],"give":[446],"special":[448],"predicate":[449],"because":[454],"they":[455],"limited":[457,479,489],"capabilities":[458],"experience":[460],"problems":[461,469,505],"their":[464,507],"business.":[465],"Some":[466],"faced":[470],"by":[471],"include":[478],"capital,":[480],"raw":[481],"materials":[482],"use":[484],"equipment":[486],"simple":[487],"production,":[488],"marketing":[490],"due":[492],"absence":[495],"centers,":[498],"high":[499],"transaction":[500],"costs,":[501],"unskilled":[502],"labor,":[503],"registering":[506],"copyright":[508],"Keywords:":[510],"Development,":[511],"MSMEs,":[512]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-07-19T00:00:00"}