{"id":"https://openalex.org/W3177713667","doi":"https://doi.org/10.18196/jbti.v12i1.10691","title":"The Effect of Green Marketing Strategy on Customer Loyalty Mediated by Brand Image","display_name":"The Effect of Green Marketing Strategy on Customer Loyalty Mediated by Brand Image","publication_year":2021,"publication_date":"2021-07-03","ids":{"openalex":"https://openalex.org/W3177713667","doi":"https://doi.org/10.18196/jbti.v12i1.10691","mag":"3177713667"},"language":"en","primary_location":{"id":"doi:10.18196/jbti.v12i1.10691","doi":"https://doi.org/10.18196/jbti.v12i1.10691","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jbti.v12i1.10691","pdf_url":null,"source":{"id":"https://openalex.org/S4210171698","display_name":"JBTI Jurnal Bisnis Teori dan Implementasi","issn_l":"2085-7721","issn":["2085-7721","2622-0733"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBTI : Jurnal Bisnis : Teori dan Implementasi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.18196/jbti.v12i1.10691","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019518385","display_name":"Angeline Stella Ventari Kewakuma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Angeline Stella Ventari Kewakuma","raw_affiliation_strings":["Universitas Brawijaya Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Brawijaya Malang","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112505420","display_name":"Rofiaty Rofiaty","orcid":"https://orcid.org/0000-0001-9057-139X","observed_orcids":["https://orcid.org/0000-0001-9057-139X","https://orcid.org/0000-0003-0989-9991"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rofiaty Rofiaty","raw_affiliation_strings":["Universitas Brawijaya Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Brawijaya Malang","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058096770","display_name":"Kusuma Ratnawati","orcid":"https://orcid.org/0000-0002-8113-9658","observed_orcids":["https://orcid.org/0000-0002-8113-9658"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kusuma Ratnawati","raw_affiliation_strings":["Universitas Brawijaya Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Brawijaya Malang","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177055848"],"apc_list":null,"apc_paid":null,"fwci":1.7935,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.86911507,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"12","issue":"1","first_page":"1","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0015999999595806003,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9010000228881836},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.859000027179718},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9779999852180481},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7599999904632568},{"id":"https://openalex.org/keywords/the-body-shop","display_name":"The Body Shop","score":0.9829999804496765},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.9440000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6179999709129333}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7080830931663513},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6588667035102844},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.611359715461731},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5952612161636353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5924499034881592},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.5065635442733765},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4972410500049591},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.49256521463394165},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.4697193205356598},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.46468687057495117},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.43859991431236267},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4321520924568176},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4296960234642029},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.42427757382392883},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1537226438522339},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14710626006126404},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.07600218057632446},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.07106873393058777},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06935727596282959},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.057363301515579224},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.18196/jbti.v12i1.10691","doi":"https://doi.org/10.18196/jbti.v12i1.10691","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jbti.v12i1.10691","pdf_url":null,"source":{"id":"https://openalex.org/S4210171698","display_name":"JBTI Jurnal Bisnis Teori dan Implementasi","issn_l":"2085-7721","issn":["2085-7721","2622-0733"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBTI : Jurnal Bisnis : Teori dan Implementasi","raw_type":"journal-article"},{"id":"pmh:oai:journal.umy.ac.id:article/10691","doi":null,"is_oa":true,"landing_page_url":"https://journal.umy.ac.id/index.php/bti/article/view/10691","pdf_url":"https://journal.umy.ac.id/index.php/bti/article/download/10691/6704","source":{"id":"https://openalex.org/S4210171698","display_name":"JBTI Jurnal Bisnis Teori dan Implementasi","issn_l":"2085-7721","issn":["2085-7721","2622-0733"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2085-7721","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.18196/jbti.v12i1.10691","doi":"https://doi.org/10.18196/jbti.v12i1.10691","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jbti.v12i1.10691","pdf_url":null,"source":{"id":"https://openalex.org/S4210171698","display_name":"JBTI Jurnal Bisnis Teori dan Implementasi","issn_l":"2085-7721","issn":["2085-7721","2622-0733"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBTI : Jurnal Bisnis : Teori dan Implementasi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3177713667.pdf","grobid_xml":"https://content.openalex.org/works/W3177713667.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W640745951","https://openalex.org/W2077627952","https://openalex.org/W2132448707","https://openalex.org/W2157248257","https://openalex.org/W2601834795","https://openalex.org/W3194807947"],"related_works":["https://openalex.org/W7215506140","https://openalex.org/W2976702362","https://openalex.org/W4415455828","https://openalex.org/W4410420291","https://openalex.org/W7220802055","https://openalex.org/W4225524140","https://openalex.org/W4411204912","https://openalex.org/W6949683506","https://openalex.org/W7070610570","https://openalex.org/W7219098091"],"abstract_inverted_index":{"This":[0,26],"research":[1,27],"aims":[2],"to":[3,10],"know":[4],"the":[5,12,34,40,73,115,133,135,144,146],"role":[6],"of":[7,14,23,36,45,117,125,148],"brand":[8,21,84,98,110,149],"image":[9,99,111,150],"mediate":[11,114],"influence":[13,116],"green":[15,75,118,136],"marketing":[16,76,87,119,137],"on":[17,72,83,94,106,120],"The":[18,55,97,109,126,156],"Body":[19,127,157],"Shop":[20],"loyalty":[22,122,153],"beauty":[24,123],"products.":[25],"was":[28,60],"conducted":[29],"with":[30,65],"150":[31],"respondents":[32],"in":[33],"city":[35],"Malang":[37],"and":[38,80,91,103,139,151],"used":[39,48,59],"purposive":[41],"sampling":[42],"method.":[43],"Methods":[44],"data":[46,56],"collection":[47],"a":[49,78,89,101],"questionnaire":[50],"distributed":[51],"through":[52],"google":[53],"forms.":[54],"analysis":[57],"technique":[58],"Structural":[61],"Equation":[62],"Model":[63],"(SEM)":[64],"Partial":[66],"Least":[67],"Square":[68],"(PLS)":[69],"approaches.":[70],"Based":[71],"results,":[74],"had":[77,88,100],"positive":[79,90,102],"significant":[81,92,104],"impact":[82,93,105],"image.":[85],"Green":[86],"consumer":[95,107,121,152],"loyalty.":[96,108],"could":[112],"significantly":[113],"products":[124],"Shop.":[128],"These":[129],"results":[130],"revealed":[131],"that":[132],"greater":[134,145],"gained":[138],"perceived":[140],"by":[141],"consumers":[142],"was,":[143],"sense":[147],"arose":[154],"from":[155],"Shop\u2019s":[158],"consumers.":[159]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-07-19T00:00:00"}
